On TikTok, holiday content never fails to spread joy. From preparations to celebrations, 42% of users in Australia expect to spend more time on TikTok for festive inspiration.(1) And in the lead up to gifting season, creator collaborations are a great way to spark the festive feels and boost sales for brands.
With an easy-to-use interface, thousands of creators at your fingertips and first-party data reporting to analyze campaign performance, TikTok Creator Marketplace gives you everything you need to kickstart your holiday campaigns and connect with customers, through creators, over the festive period.
3 things TikTok users look forward to during holiday season
Demand for holiday content is growing. Across Australia, there are three main things the TikTok community is looking forward to on the platform:
Shopping and Gifting
It’s gifting season – and the TikTok community is ready for #ChristmasGiftIdeas. In Australia, 72% say they’re looking forward to finding gifts for friends and family.(1) Users are also feeling extra generous this year: users in Australia are 3.4x more likely to increase their gift shopping budget for Christmas 2022.(1)
The Season of #Self-Care
While buying gifts for friends and family are high on the list, Australians are also investing in #selfcare this holiday season, with 65% of TikTok users in Australia planning to pamper themselves in the year-end.(1) Australian TikTok users are also 2x more likely to pamper themselves compared to non-users.(1)
From festive parties to family dinners, the holidays are a time for celebration and TikTok users are searching for inspiration on how to get prepped. In Australia, 77% of consumers are looking forward to dining with family and friends, with TikTok users being 1.7x more likely to try new recipes compared to non-users .(1) As they start planning their festive spreads, leverage on TikTok creators to offer grocery inspiration!
November is the month for festive preparations
Holiday shopping may start as early as September but for the TikTok community, it ramps up in November. In Australia, 7 in 10 TikTok users begin gift shopping 1-3 months before the holidays. Plus, they’re 51% more likely to convince others to buy a product they saw on the platform.(1) Brands should certainly leverage on tapping into creators’ influence and outreach. Partnering with creators ahead of, and during, the November surge gets customers inspired for planning and shopping, boosting festive sales.
How to work with creators for creative holiday campaigns
On TikTok, creator content not only sparks discovery – it leads to purchases. In Australia, 41% have immediately bought something they discovered on TikTok.(1) Inspiration also pays off: users in Australia spend 45% more when TikTok is part of the purchase journey.(1 )
On TikTok, there’s no start or end to the purchasing path – it’s an infinite loop of discovery, consideration, conversion and post-purchase reviews. So, what’s the most effective way to partner with creators and inspire your audience this holiday season? Here are some key content ideas to try:
- Food and beverage: Involve TikTok food creators to try new Christmas themed recipes (or a spin on traditional dishes) for 12 consecutive days – #12DishesOfChristmas!
- Beauty: Leverage TikTok beauty creators to bring Christmas looks to life with GRWM videos, beauty wish lists or party look inspiration – #ChristmasMakeup.
- Gifting: Lean on local TikTok creators to share their best suggestions on where to shop for gifts, as well as to provide gift wrapping ideas – #ChristmasGiftIdeas.
On TikTok, inspiration is everything. This holiday season, find out how to leverage the power of TikTok Creator Marketplace and kickstart collaborations that are sure to spark festive joy.
(1) TikTok commissioned survey conducted by Toluna on Christmas behaviors in APAC, n=6,212 (AU results), Jun-Aug 2022.