With Open Applications, advertisers can now run both Ad Creatives and branded content in the same campaign, at the same time! If you're an advertiser who is looking to run a campaign with both branded content videos and ad content, here's how you can make Open Applications work for you: When creating your Open Applications campaign, make full use
of the feature to 'Request Multiple Deliverables'. When you select 'Ad Creative' as a deliverable, the creator can send you content that you can sync directly to your Ads Manager account.
This means you can now work with creators to do branded content videos and ad creatives, making it that much easier to maximise your campaign!