Much like TikTok, mobile gaming engages audiences of all ages and can create strong communities based on what they love.
In the gaming industry, creators (or Gamers) have become instrumental to the way people discover new games. Having cultivated their own highly-engaged communities, Gamers on TikTok can provide a powerful way for brands to connect with a targeted audience with content that feels authentic.
And now, brands can drive even more action from Gamer collaborations on TikTok Creator Marketplace – with Gaming Anchors.
Introducing Gaming Anchors
Simply put, Gaming Anchors allow brands to drive app downloads via a clickable link on branded creator content.
Accessible via creator collaborations on TikTok Creator Marketplace, Gaming Anchors allow brands all the ease of a seamless collaboration, while creating content that drives more action.
Creators can add links to their posts that direct viewers to a customisable landing page where they can explore app details and view other brand-relevant content. Then, they can click straight through to the iOS or Android app store to download.
Currently a Beta feature, this tool allows mobile gaming clients to access engaged communities to build brand and product awareness, driving app downloads.
Check out
this guide on the Help Centre for a step-by-step on setting up Gaming Anchors on TikTok Creator Marketplace.
Why use Gaming Anchors?
Tap into gaming communities
By using Gaming Anchors, brands can capture existing gaming communities and spark intrigue through trusted voices, activating a full-funnel campaign.
Create a richer user experience
With a fully-customisable on-platform landing page and an accessible download button, brands can create richer interactions while encouraging audiences to discover more about the game and, of course, hit ‘download’.
Unlock actionable and measurable results
Gaming Anchors enable brands to run performance campaigns on TikTok Creator Marketplace, meaning they can uncover measurable conversions for creator-led activities. And, by leveraging organic content distribution to paid media targeting and retargeting, brands can supercharge their marketing strategies and deliver an overall more effective campaign result.
Ready to unlock Gaming Anchors?
Sign up to get early access to Gaming Anchors on TikTok Creator Marketplace and start creating actionable creator collaborations today.
