Halloween is here
TikTokers are all about the hashtags. From #BookTok to #Cottagecore, communities are united – and brand-love is forged – through these TikTok-native tags. It’s unsurprising then that the spooktacular seasonal holiday has its own annual tag: #Halloween2022.
With demand for Halloween-related content high, and creators producing plenty of petrifying posts, the TikTok Creator Marketplace is a powerful way for brands to work with creators and boost sales for the season.
Keep reading to find out why Halloween is the perfect opportunity for creator collaborations, and how you can harness the power of the TikTok Creator Marketplace to connect with customers this October.
[Pull-out box] Sidenote: What is the TikTok Creator Marketplace? If you didn’t already know, the TikTok Creator Marketplace is a platform that makes brand-creator collaboration easy. One place for everything from briefs and creator searching, to analytics and payment.
Scarily good inspiration
From terrifying treats to deadly dress-up, creators on TikTok provide Halloween inspiration for everyone, with 27% of TikTok users trying a new activity, recipe or hobby after seeing it on the platform every month.1 Brands can tap into haunting recipe videos by featuring new products, or work with Beauty creators that inspire users to buy Halloween make-up with their monstrous makeovers.
Across industries, creators are helping users discover new products and connect through playful and engaging videos that are also driving action.
Spooky shopping skyrockets
Nearly 1 in 2 users try or buy something new after watching a TikTok video every month.2
During the Halloween season, TikTok often inspires more unplanned and impulse purchases.
And the inspo doesn’t stop there: 78% of TikTok users say the app influences their shopping decisions, and 64% say it inspires new ideas.3 Creators are not only producing entertaining and
inspiring content: they’re also a key player in helping brands connect with their customers over seasonal moments.
For brands on TikTok, the seasonal opportunity is clear: capture Halloween-hungry users and boost spooktacular sales by tapping into the power of creators via the TikTok Creator Marketplace.
1. TikTok Marketing Science EU, “Understanding TikTok’s Impact on Culture 2022,” conducted by Flamingo Group.
2. TikTok Marketing Science EU, “Understanding TikTok’s Impact on Culture 2022,” conducted by Flamingo Group.
3. Marketing Science EU, “Holiday Shopping Behavior Research 2020,” conducted by Walnut Unlimited.