Creator marketing is becoming an integral part of brands' digital marketing strategy. After all, what better way to get your product or service in front of your target audience than to have it recommended by someone they trust and listen to?
However, creator marketing can be quite tricky. Brands often have to face a lot of questions.
Where do you even begin to find creators? How do you find the right creator for your brand? How much does it cost to work with creators? How can you see the results of your campaign?
As TikTok's official platform for brand and creator collaborations, TikTok Creator Marketplace makes the whole process of creator marketing easy (it's also free!). Here's how:
1. You can access thousands of TikTok Creators in one platform.
When you log in to TikTok Creator Marketplace, you instantly have access to thousands of TikTok creators. Use the search bar to look up creators in your industry, by typing topics such as “food", “beauty" or “travel".
Narrow down your search by filtering by Creator Country or Region to see creators from your country. If your target customers are outside your region, you can also filter creators by their audience country.
2. Instantly access creators' performance insights and profile.
This helps you evaluate if they're the right fit for your brand. Their profile will include:
- Average views on their videos
- Number of followers and follower growth rate
- Engagement rate
- Most Recent and Most Popular Videos
- Brands they previously partnered with (if any)
You can also check some basic details about the creator's followers (such as gender and location) to ensure that their audiences are the people your brand is targeting as well. For example, if you're in the beauty industry, you'll probably want to work with creators whose followers are predominantly female.
3. Find creators within your budget.
How much to pay creators is a common question that a lot of brands have when getting started with creator marketing. Most creators on TikTok Creator Marketplace already have their rates displayed on their profile, making it easier for you to select creators within your budget range!
4. Invite multiple creators at the same time.
TikTok Creator Marketplace lets you create shortlists of creators you're interested in working with. You can make multiple lists and group creators by how you see fit (e.g. By brand, by campaign).
Once you create a campaign, you can invite entire lists or just select multiple creators from different lists. This eliminates the time of briefing and communicating with one creator at a time.
5. See your creator campaigns' data in real time.
No need to request campaign reports from creators! On TikTok Creator Marketplace, there's a Campaign Reporting dashboard that lets you see the performance of your campaign in real time. Check metrics such as number of Views, Reach, Engagement Rate, Cost Per View and more!
Ready to give it a try? Register or log in to TikTok Creator Marketplace and start exploring creators to collaborate with.
