💡 Tip 1: Use the search bar to find creators by keywords.
One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.
🤓 Did you know?
💡 Tip 2: Set location filters.
💡 Tip 3: Filter your search by number of creators' followers
We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers?
Not sure how many followers you should aim for? It ultimately depends on your campaign objectives.
Check out this handy guide.
📖 Expert Tip
You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.
💡 Tip 4: Make use of additional filters to refine your search
Want to go beyond a broad creator search?
We offer additional filters so you can get really granular with your search! These include:
- Audience Demographics
- Average Views per Video
- Engagement Rate
You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.
💡 Tip 5: Check creator profiles or watch videos to ensure brand fit.
Once you have completed your search, you'll see both Creators and Videos in your results!
Click on the Videos tab to start watching creator videos relevant to your search.
When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.
- Average views on their videos
- Number of followers and follower growth rate
- Engagement rate
- Most Recent and Most Popular Videos
- Brands they previously partnered with (if any)
💡 Tip 6: Shortlist your selected creators
Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign.
You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).
💡 Tip 7: Let creators find YOU with Open Applications
Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators.
With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.