Welcome to Learning Lab, TikTok Creator Marketplace.
Learning Lab is the knowledge hub for brands and agencies to learn more about TikTok Creator Marketplace (TTCM) — the official platform for brand and creator collaborations on TikTok.
Work with creators to stand out on TikTok
Discover how to use TikTok Creator Marketplace to run creator-led campaigns through our educational videos. Be inspired by the success stories of brands who have seen uplift in performance by leveraging TikTok Creator Marketplace. Stay up to date with our latest updates and events.
BRAND | CREATORS | COLLAB | MARKETPLACE | VIDEO CONTENT |
BRAND | CREATORS | COLLAB | MARKETPLACE | VIDEO CONTENT |
EXPLORE
Find the right topic for you
TikTok Creator Marketplace explained by our experts
Get a walkthrough of the Marketplace and its features. Discover the benefits of working with creators via TikTok Creator Marketplace.
Your quick-fire questions answered in 2 minutes
Here are some quick-fire Qs so you know all the basics.
Learn how to create an account and get verified
*Step 4 is currently not applicable to UAE, KSA, Egypt and Turkey
Discover creators on TikTok Creator Marketplace
Top tips on how to search for creators, create shortlists, and add creators to your campaigns.
How to create a campaign and top tips
Tips on how to ace a brief that gets responses and ensure you're getting the best content.
Understand how to build and manage a campaign
Get the most out of TikTok Creator Marketplace and how to manage your campaigns.
What are Spark Ads?
Introducing TikTok's native ad format and why you should use it for your campaigns.
How to access campaign reporting?
Discover which analytics are available and how you can use them.
What is Branded Content Toggle?
Learn how to use the Branded Content Toggle feature and how it helps track your campaign performance.
8 Tips with Whalar on creator negotiation
Michelle from Whalar shares top tips for negotiation with creators.