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Is your brand or client planning a Ramadan campaign? If you’re like most businesses in the Middle East, then chances are Ramadan is one of the most important seasons in your calendar.
First, make sure you are embedding these 4 key Ramadan moments in your campaign to make sure you are engaging your target communities on TikTok.
Next, consider collaborating with TikTok creators! Creator-led content has a 2.1X increase in ad recall vs. non-native content*.
Click on your industry to jump to your Ramadan insights, top tips and suggested TikTok creators to partner with!

FOOD AND BEVERAGE

Ramadan is the season for Food and Beverage, with families and friends gathering for Iftar and Suhoor after a day of fasting.
Cooking and foodie content have always been huge on TikTok, but this category takes on a new level of popularity during the Ramadan season!

📊 Ramadan Stats

86% buy more F&B-related products when preparing or planning for Ramadan

80% are looking for Iftar ideas

78% are looking for Suhoor ideas

💡 Top Tip

Nothing makes food videos more mouthwatering than full-screen sound-on experience, so make sure your creator videos are shot with this in mind!

⭐ F&B Creators⭐

@aziz_kitchen

Saudi Arabia 182.2K followers
Contact Creator

@geminibakes

United Arab Emirates 323K followers
Contact Creator

BEAUTY AND PERSONAL CARE

Whether you own a makeup line or run a beauty salon, you probably know that Ramadan is a season where people want to look (and feel) their best!
With its diverse users and content creators, TikTok becomes the ultimate beauty destination during the holy month.

📊 Ramadan Stats

45% purchase/plan to purchase beauty and hygiene products
56% go more to spas, massages, etc.
74% are looking for Beauty and Personal Care tips & tricks
72% are looking for product reviews/unboxings

💡 Top Tip

TikTok’s beauty communities are diverse, so make sure you are tapping into the communities that align with your target audience. A great way to do this is to work with the right creators and use the appropriate hashtags.
Got a hair salon or hair product? Use #HairTok. Promoting your line of makeup and cosmetics? Work with creators that are active on the #MakeupTok communities.

⭐ Beauty and Personal Care Creators ⭐

@themariamali

Saudi Arabia 183.9K followers
Contact Creator

@_ecedinc

Turkey 44.7K followers
Contact Creator

FAMILY AND PARENTING

Ramadan is a time that families come together.
Content that shows real and entertaining family moments is among the most popular types of content on TikTok, and Ramadan moments are no exception!
If your Ramadan campaign aims to inspire and entertain your audience, then working with creators in family and parenting communities is a great way to make your brand relevant this season.

📊 Ramadan Stats

83% of users are looking for entertaining and fun videos

71% of users are looking for Ramadan home decor ideas

💡 Top Tip

Ramadan family moments don’t have to be picture-perfect!
One of the things that distinguishes TikTok creators is their authenticity, so don’t be afraid to “get real" in your content–whether that’s injecting some humor into your campaign or showing the messier side of family life during Ramadan.

⭐Family and Parenting Creators⭐

@raniaalitv

United Arab Emirates 915.6K followers
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@amar.rim

United Arab Emirates 4.5M followers
Contact Creator

FASHION

Just like with any festive season, Ramadan is a time when users are looking to upgrade their wardrobes.
Many users look for style inspiration and shopping deals, so make sure your fashion brand gets in front of them at the right moment.

📊 Ramadan Stats

84% upgrade their wardrobe with festive clothing

68% have purchased/are planning to purchase clothing and fashion

80% are looking for information on the best Ramadan fashion deals

75% are looking for Ramadan fashion tips and ideas

💡 Top Tip

Starting TikTok trends is a great way for brands to go viral on TikTok!
Trends encourage interaction and participation from users, so think about how you can leverage this for your fashion brand. Ask users to show off their favorite Ramadan looks or create new styles using old clothes in their closet.

⭐Fashion Creators⭐

@theycallmejayjay

Saudi Arabia 174.3K followers
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@melikeyilmazarat

Turkey 108.7K followers
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ECOMMERCE

It goes without saying that Ramadan is a season for shopping. So if ecommerce is a significant channel for your brand, then you can influence users’ buying behavior by collaborating with creators that your target audience follows and engages with.
Think unboxing and product review videos, which soar in popularity during Ramadan.

📊 Ramadan Stats

49% use online shopping apps

44% use grocery delivery apps

82% are looking for reviews of Ramadan sales/offers

80% are looking for information on best Ramadan deals

💡 Top Tip

There’s a myriad of shopping communities on TikTok and no two are alike. There are Bargain Hunters, Grocery Advisors and even Eid Gadgeteers that are all about finding the best gadget deals during Eid.
Think about which community you want to engage and collaborate with creators in those communities.

@zaidsalameh77

United Arab Emirates 1.2M followers
Contact Creator

@ozansihay

Turkey 159.6K followers
Contact Creator

Ready to collaborate with TikTok creators for your Ramadan campaign?

Visit TikTok Creator Marketplace

*Source: Ramadan Post-Evaluation by IPSOS, 2022 / TikTok 1P BLS MENA (Saudi, UAE, Egypt) Total Ad Recall Studies n=130 (63 Non-Ramadan and 67 Ramadan)
**Source: IPSOS, Ramadan 2022 Post-Evaluation Base: TikTok Users (KSA, UAE, TR)
***Source: Ramadan Post-Evaluation by IPSOS, 2022

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