Thank you for joining our webinar, Win Black Friday with TikTok creators!
What did we cover during the session?
- Creator marketing on TikTok
- Why your brand should be on TikTok for Black Friday
- Fireside chat with creators @noraandkhalid
- 6 creative video formats you can try
- Making creator marketing easy with TikTok Creator Marketplace
Feel free to watch the recording here, and don't forget to take advantage of our Black Friday promotion where you can get $999 in Ad Credits.
Your questions answered!
Nora and Khalid enjoyed answering your questions during our Q&A session!
Since we didn't have time to go through everyone's questions, we sent the remaining questions to our creators and here are their answers.
Q: How do you explain the differences between TV ads and TikTok videos to your clients?
NORA: (With TikTok) It's not about having the perfect background or everything looking neat and nice. So it really needs to look rough and give you the sense of urgency. For example, I couldn't wait to clean up, or go to the photo studio or make it with a professional camera. Because I needed to tell you right now what I have to show. So this is the difference. On TikTok, the more rough it looks, the more relatable it looks, the better the performance.
Q: What would you prefer more--a performance campaign or an awareness campaign?
Nora: We personally prefer awareness campaigns. With awareness campaigns, you have to repeat it multiple times to have a bigger impact. And this is also how you can get a better performance. We have, for instance, one client that we have a yearly contract with. And we do one TikTok every month. The performance from these videos are outstanding. Every month we post it, no matter what type of video we post, people are already aware of us doing this type of campaign and actually support it. So awareness campaigns can really help you build brand awareness with your community.
Q: Do you usually create content for products you aren’t familiar with?
Nora: We also do content for brands that are new. For instance, we had a new perfume brand from Kuwait and they wanted to collab with us. I wasn't quite sure about the product so I ordered it myself, and gave it a try. And the scent is amazing. It's really really good! Khalid is actually wearing it every day.
We don't have to be familiar with the product, if it's something that I'm not aware of but I like it, then I will do it. But we will not promote something that we personally don't like.
Q: How can a creator (food blogger) attract more clients after being on the TTCM?
Yan: Make sure to have the following points:
- Complete your profile on TTCM
- Be Responsive to Clients by accepting or rejecting campaign invites
- Stay active on TTCM for opportunities you can apply for on the Discover page
- Level up tip: keep an eye out for notifications labeled as Creator Marketplace in your System Notifications!