Driving brand awareness within TikTok community
Swedish beauty and skincare unicorn FOREO wanted to supercharge brand awareness within the TikTok Vietnam community. FOREO used TikTok Creator Marketplace for their first-ever creator collaboration to drive the launch of their new Luna 3 Plus Campaign.
Expanding campaign reach with diverse TikTok creators
FOREO leveraged the TikTok Creator Marketplace to find a mix of mid and top-tier creators: rare male Beauty/Skincare creator @tran_lam18 (287k followers), @vanmiu_beauty (1.2M followers) known for her dramatic makeup, and skincare mask specialist, @hakhanh_moki (116.3K followers).
Each creator brought their own unique style of doing a FOREO Luna 3 Plus review that generated a high number of video views and user engagement. One best practice observed by FOREO was the brand's use of diverse creators in their campaign, which was a driving factor for the campaign's success.
Driving sales uplift with TikTok creators in APAC
FOREO also launched Spark Ads, which enabled them to amplify the 3 creators’ videos and use them as ad creatives in their brand awareness campaign on TikTok Ads Manager.
Overall, the creator-led FOREO Luna 3 Plus campaign found a balance in style and popularity. The campaign saw a total of over 15 million video views, with over 63K Likes across all creators’ posts.
Loved this read? You may be interested to check out how Maybelline New York created high brand awareness for their new product launch, or how McDonald’s reengaged with fans using a creative remix challenge on their iconic jingle.
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!