Driving brand awareness within TikTok community
Swedish beauty and skincare unicorn FOREO wanted to supercharge brand awareness within the TikTok Vietnam community. FOREO used TikTok Creator Marketplace for their first-ever creator collaboration to drive the launch of their new Luna 3 Plus Campaign.
Expanding campaign reach with diverse TikTok creators
FOREO leveraged the TikTok Creator Marketplace to find a mix of mid and top-tier creators: rare male Beauty/Skincare creator @tran_lam18 (287k followers), @vanmiu_beauty (1.2M followers) known for her dramatic makeup, and skincare mask specialist, @hakhanh_moki (116.3K followers).
Each creator brought their own unique style of doing a FOREO Luna 3 Plus review that generated a high number of video views and user engagement. One best practice observed by FOREO was the brand's use of diverse creators in their campaign, which was a driving factor for the campaign's success.
Driving sales uplift with TikTok creators in APAC
FOREO also launched Spark Ads, which enabled them to amplify the 3 creators’ videos and use them as ad creatives in their brand awareness campaign on TikTok Ads Manager.
Overall, the creator-led FOREO Luna 3 Plus campaign found a balance in style and popularity. The campaign saw a total of over 15 million video views, with over 63K Likes across all creators' posts.
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!