Nothing kills romance like bad breath. At least, that’s the message global toothpaste brand Close Up used for its recent amusing TikTok creator campaign in Egypt. Through TikTok Creator Marketplace (TTCM), Close Up found the perfect creator match for the dating-themed content, helping the brand to drive awareness of its oral hygiene products, while improving reach and boosting video views. Close Up also used a Brand Lift Study to measure Ad Recall and Intent among viewers to optimise resonance on TikTok and gather impactful learnings.
Close Up oral hygiene products are all about giving customers the ‘confidence to get close’. For the toothpaste brand’s collaboration, the content showed creators in first date scenarios with a voiceover revealing their inner thoughts, building to the moment they detect their date's bad breath. With this humorous date-gone-wrong concept in mind, the brand utilised TTCM to collaborate with creators that would bring comedic value, helping them tap into target audiences. On TTCM, granular search filters enable brands to select the right creators: from audience country and size, to specific interests and keywords; like comedy, for example. For Close Up, creators @taghreed.e, @bassantm.dinar, @mooredaa and @farahharidy all brought their own humorous spin to the content, driving product awareness and boosting engagement among their audiences. With TTCM, Close Up also boosted the content with Spark Ads, maximising reach and promoting its products with funny, relatable content.
By utilising a Brand Lift Study, Close Up was able to measure the impact of its creator collaborations through TTCM. Across the campaign, the storytelling content resonated with the target audience, meaning the brand saw significant uplift in Ad Recall. The collaborations also drove action: Close Up measured +3.7% intent uplift. By utilising TTCM, the brand was able to find the right creators to tap into engaged audiences, delivering a strong message about their products in an authentic, playful way. Overall, the campaign received 50.3M video views and 444.5K engagements, boosting awareness across the target audience.
50.3 M
Video Views
444.5 K
Engagements
+5.7%
Ad Recall Uplift
+3.7%
Intent Uplift
The Objective
Driving product awareness with humorous creator content
The Solution
Bringing a branded concept to life
The Results
Achieving results through comedy
Increase in Ad Recall Increase in View-Through Rate Lower cost-per-mille (CPM) From running to roller skating, weightlifting to waterskiing, hiking to horse riding – Decathlon provides customers with everything they need to stay active at an affordable price. TikTok Creator Marketplace enabled Decathlon to easily find and seamlessly collaborate with a variety of exercise-enthusiast creators on TikTok – showing how its product range helps everyone get active. Through creator collaborations, the sports retailer authentically tapped into engaged communities to boost their reach and build product awareness with TikTok sports-lovers across UAE, Kuwait and Qatar.
TikTok Creator Marketplace (TTCM) makes it easy for brands to find the right creators to collaborate with. This is key for ensuring the content produced feels authentic and reaches the right TikTok communities. For Decathlon, using TTCM helped them find a range of sporty creators, enabling the brand to reach a variety of audiences: from occasional exercisers, to fully-fledged fitness enthusiasts. Across the collaborations, creators brought their own style. One creator showed how she stays active as a mum and gets her son moving, too – from beach days to playing football in the garden. Another visited a Decathlon store to showcase the variety of products on the shelves. And two of the creators showed how they use the retailer’s products with positive messages around exercise, from “Staying active is not boring”, to “Healthy body = healthy mind”. With TTCM, Decathlon was able to easily boost content from this collaboration with Spark Ads – driving further reach and promoting the brand with ad content that felt authentic.
By boosting the creator content with Spark Ads, Decathlon saw lower costs, higher engagement and higher ad recall. Creator content through this collaboration also received a huge 71% increase in view-through rate, demonstrating the impact of selecting the right creators for relevant, high-quality authentic content. For Decathlon, the seamless workflow and tools on TikTok Creator Marketplace enabled easier collaboration than ever before. The platform allowed the brand to easily partner with creators that connected them to an engaged audience, allowing them to build a benchmark-breaking campaign in a timely and cost-efficient way.
KEY RESULTS
4%
71%
55%
The Objective
Reaching target communities through creator collaborations
The Solution
Engaging a variety of sports communities through creators
The Results
Creator collaboration made easy
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Planning to collaborate with TikTok creators this Ramadan season? Make sure you to take advantage of our Ramadan promotion to get $1000 in TikTok Ads Manager ad credits!
Simply fill out the form and we will send you a personalized list of TikTok creators in your industry! Request one or more of the following lists and start inviting creators to your campaign.
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Launch your creator campaign on TikTok Creator Marketplace this Ramadan and get $1000 in ad credits.
These are the terms and conditions for the Contest (the “Terms”). By participating in this Contest you agree to abide by these Terms as well as to our Terms of Use and our Privacy Policy. In the event of any conflict between these Terms with any other communications, including advertising or promotional materials, these Terms prevail.
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To enter this Contest you must fulfil the Entry Criteria below between 1 March 2023 and 21 April 2023, 11:59PM GMT +4 (the “Contest Term”). Any entries outside of the Contest Term are ineligible and will not be counted.
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To enter this Contest, you should:
a) Client must complete five (5) creator videos using the TikTok Creator Marketplace campaign flow
b) Each creator must have more than 100K followers on TikTok
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d) Client must use the promo code RAMADAN2023 when launching the campaign on TikTok Creator Marketplace
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These Terms form the entire terms and conditions of this Contest.
Impressions Reach CPM Back-to-school is one of the biggest fall moments for brands in the Middle East. To drive awareness and engagement around its products with the student audience, luxury brand Michael Kors chose to run a back-to-school campaign on TikTok, targeting the countries of Saudi Arabia, UAE and Kuwait. Michael Kors partnered with TikTok content creators in the region who were popular in the travel, beauty and lifestyle categories.
TikTok Creator Marketplace makes it easy for brands to discover creators who are the right fit for them. Michael Kors leveraged the marketplace to find creators across the region who could bring the campaign to life, adding their own personal and creative twists to the brand's products. Some creators showed off curated back-to-school products to the tune of upbeat songs from TikTok's vast music library, while one opted to show how Michael Kors had the right handbag for everyone going back to school—from high school and college students to teachers! One of the creators the brand partnered with was @yaraaziz. Yara shot her video right in a Michael Kors store, where she showed off full ensembles and asked her 4.9M followers to choose which look was their favorite! To amplify the campaign's reach, Spark Ads were used to boost the creator videos. Spark Ads allow brands to boost the organic videos of creators as In-Feed Ads.
The campaign exceeded its target impressions with a whopping 58M impressions, reaching an audience of about 8.3M across the region. At $0.68 CPM, the campaign also proved very cost-efficient. The strong engagement from the videos showed how the creators’ authenticity resonated with the community. As TikTok’s official platform for brand and creator collaborations, TikTok Creator Marketplace made it easy to discover and brief multiple creators in one place. Thanks to the first-party reporting feature, the brand was able to see each creator’s video performance in real time. Want to leverage creators for your next seasonal campaign? Take the first step at TikTok Creator Marketplace.
KEY RESULTS
58M
8.3M
$0.68
The Objective
Leveraging creator partnerships for a back-to-school campaign
The Solution
Showing luxury through creativity
The Results
Achieving cost-efficient reach and engagement through creators
What are Invite Links?
Why use Invite Links?
🤼 Access to any TikTok creator
📊 Access to aggregated, first-party reporting
😎 Easy flexible flow
🔗Access to Anchors
How to use Invite Links
1. Verify your TikTok Creator Marketplace account
2. Create an Invite Link campaign
3. Share the Invite Link with the creator
4. Monitor your campaign performance
FAQs about Invite Links
86% buy more F&B-related products when preparing or planning for Ramadan 80% are looking for Iftar ideas 78% are looking for Suhoor ideas
83% of users are looking for entertaining and fun videos 71% of users are looking for Ramadan home decor ideas
84% upgrade their wardrobe with festive clothing 68% have purchased/are planning to purchase clothing and fashion 80% are looking for information on the best Ramadan fashion deals 75% are looking for Ramadan fashion tips and ideas
49% use online shopping apps 44% use grocery delivery apps 82% are looking for reviews of Ramadan sales/offers 80% are looking for information on best Ramadan deals
FOOD AND BEVERAGE
📊 Ramadan Stats
💡 Top Tip
⭐ F&B Creators⭐
BEAUTY AND PERSONAL CARE
📊 Ramadan Stats
💡 Top Tip
⭐ Beauty and Personal Care Creators ⭐
FAMILY AND PARENTING
📊 Ramadan Stats
💡 Top Tip
⭐Family and Parenting Creators⭐
FASHION
📊 Ramadan Stats
💡 Top Tip
⭐Fashion Creators⭐
ECOMMERCE
📊 Ramadan Stats
💡 Top Tip