Thank you for joining our webinar, Win Black Friday with TikTok creators! What did we cover during the session? Feel free to watch the recording here, and don't forget to take advantage of our Black Friday promotion where you can get $999 in Ad Credits.
Nora and Khalid enjoyed answering your questions during our Q&A session! Since we didn't have time to go through everyone's questions, we sent the remaining questions to our creators and here are their answers.
NORA: (With TikTok) It's not about having the perfect background or everything looking neat and nice. So it really needs to look rough and give you the sense of urgency. For example, I couldn't wait to clean up, or go to the photo studio or make it with a professional camera. Because I needed to tell you right now what I have to show. So this is the difference. On TikTok, the more rough it looks, the more relatable it looks, the better the performance.
Nora: We personally prefer awareness campaigns. With awareness campaigns, you have to repeat it multiple times to have a bigger impact. And this is also how you can get a better performance. We have, for instance, one client that we have a yearly contract with. And we do one TikTok every month. The performance from these videos are outstanding. Every month we post it, no matter what type of video we post, people are already aware of us doing this type of campaign and actually support it. So awareness campaigns can really help you build brand awareness with your community.
Nora: We also do content for brands that are new. For instance, we had a new perfume brand from Kuwait and they wanted to collab with us. I wasn't quite sure about the product so I ordered it myself, and gave it a try. And the scent is amazing. It's really really good! Khalid is actually wearing it every day. We don't have to be familiar with the product, if it's something that I'm not aware of but I like it, then I will do it. But we will not promote something that we personally don't like.
Yan: Make sure to have the following points:
Your questions answered!
Q: How do you explain the differences between TV ads and TikTok videos to your clients?
Q: What would you prefer more--a performance campaign or an awareness campaign?
Q: Do you usually create content for products you aren’t familiar with?
Q: How can a creator (food blogger) attract more clients after being on the TTCM?
Video Completion Rate Engagement Rate Click-Through Rate Would you sacrifice your morning coffee or tea for whiter teeth? To caffeine drinkers’ delight, Colgate took to TikTok to show you might not have to. With the launch of its new toothpaste that's effective against coffee, tea & tobacco stains, the brand targeted TikTok users in Saudi Arabia to reveal how to get a whiter smile without giving up their favourite beverages.
With the help of TikTok Creator Marketplace, Colgate partnered with several creators to connect with sub-communities during the month of Ramadan. By leaning into popular TikTok videos like funny skits, relatable moments and the concept of ‘Ramadan Diaries’, the brand created relevant, entertaining content that successfully built product awareness during a key holy moment.
During the busy content month of Ramadan, breaking through the noise can be challenging. To make a real impact, Colgate turned to TikTok Creator Marketplace to seamlessly find the right creators, reach sub-communities across Saudi Arabia and boost engagement with their storytelling expertise.
Each creator put their own spin on the brief, producing ‘mini episodes’ from popular Ramadan genres, such as romance, drama, horror and comedy. From dramatic monologues to declarations of true love, each creator found humorous, seasonally relatable ways to introduce the product in their own authentic styles.
By tapping into relevant TikTok content around Ramadan, Colgate created a truly impactful ad experience that stood out during the busy season. Creator content in this partnership boosted video completion rate by a huge 14%, increased click-throughs by 7% and more than doubled engagement rate. The collaboration proved the true effectiveness of relatable content in boosting attention and driving measurable action.
TikTok Creator Marketplace helped the toothpaste brand find the right creators, whose storytelling ability compelled viewers to watch longer. In fact, Colgate’s creator content achieved far better video completion rates compared to shorter branded content from the same campaign.
For Colgate, partnering with the right creators and developing the right content on TikTok during Ramadan enabled the brand to reach consumers in Saudi Arabia in a relatable, authentic and entertaining way, while still driving big results.
KEY RESULTS
+14.4%
2.2X
+7%
The Objective
Engaging sub-communities with creators during Ramadan
The Solution
Speaking to the power of storytelling on TikTok
The Results
Boosting video completion rates and driving click-throughs
Black Friday is just around the corner, which means your customers will be in the mood to shop. Here are 3 reasons why you should consider partnering with TikTok creators to stay top of mind this Black Friday
To qualify for the USD $999 Ad Credits, advertisers must complete the following between 1 September 2023 – 30 November 2023.
Get $999 in ad credits for your Black Friday campaign!
How does it work?
How to qualify
One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.
We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers? Not sure how many followers you should aim for? It ultimately depends on your campaign objectives. Check out this handy guide.
You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.
Want to go beyond a broad creator search? We offer additional filters so you can get really granular with your search! These include: You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.
Once you have completed your search, you'll see both Creators and Videos in your results! Click on the Videos tab to start watching creator videos relevant to your search.
When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.
Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign. You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).
Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators. With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.
Ready to begin your search for TikTok creators to collaborate with?
💡 Tip 1: Use the search bar to find creators by keywords.
🤓 Did you know?
💡 Tip 2: Set location filters.
💡 Tip 3: Filter your search by number of creators' followers
📖 Expert Tip
💡 Tip 4: Make use of additional filters to refine your search
💡 Tip 5: Check creator profiles or watch videos to ensure brand fit.
💡 Tip 6: Shortlist your selected creators
💡 Tip 7: Let creators find YOU with Open Applications
📖 Expert Tip
After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators". This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well.
Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!
Fill in the preferred creator qualifications and screening questions (optional)
Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.
Steps to follow: 1. Make sure you have created and published your Open Applications campaign per the steps above. 2. Create a shortlist of specific creators you want to work with 3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators 4. Select desired creators from your shortlist 5. Invite these creators to your Open Application campaign
4. Decide if you want to accept or decline the creator's application. Creators will receive an in-app notification once their application is accepted, declined or modified Note: Advertisers must respond to the creator's application within 7 days. If you miss out on a creator's application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation.
What is Open Applications?
3 reasons to use Open Applications for branded content campaigns
🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace
😎 Find the right creators faster, with preference filters and screening questions
📊 Work with specific creators at the same time
How to use Open Applications to run branded content campaigns
1. Verify your TikTok Creator Marketplace account
2. Create an Open Applications campaign
3. Set preferred qualifications and screening questions
4. Publish the campaign
Sending Open Applications campaign invites to specific creators
What to do after your Open Applications campaign is published
Review and accept creators who have applied
To view which creators have applied to your campaign:
FAQs about Open Applications Campaign
Ad Recall Lift* Purchase Intent Lift* In-Store Sales Lift** Kit Kat’s famous slogan has been encouraging the world to ‘have a break’ for decades. But the beloved chocolate brand also knows that everyone enjoys their breaks – and their Kit Kats – differently.
Kit Kat wanted to speak to the youth of Saudi Arabia with a creator-led TikTok campaign that sparked conversations around the best way to enjoy a Kit Kat.
With TikTok Creator Marketplace, the brand was able to partner with the top creators in Saudi Arabia to kickstart the conversation through a creator-led activation. The playful debate got fellow creators and Kit Kat’s target audience involved in a memorable format that boosted ad recall and drove purchase intent among young people across Saudi Arabia.
Kit Kat’s campaign was centred around the #MyBreak hashtag, with each creator offering their own take on the best way to eat a Kit Kat: Do you take a bite from the bar? Eat one finger at a time? Or dip it in your tea? Turns out – it’s a hot topic.
The campaign was divided into three key phases:
TikTok Creator Marketplace enabled Kit Kat to search and partner with local creators from Saudi Arabia to create localised content that invited their target audience into the conversation.
Kit Kat took a unique approach by encouraging people to talk about how they personalise their experience with the brand – inspiring conversations that showcased product love in an authentic, entertaining way.
Kit Kat’s creator campaign reached over 14M unique users on TikTok. By partnering with creators on TikTok Creator Marketplace, Kit Kat sparked conversations that put people’s enjoyment of its product at the heart of the campaign.
By involving creators and users in the debate, Kit Kat created a memorable campaign that showcased brand love and still felt authentic. The brand saw a 3.6% rise in purchase intent as a result of the campaign and a 5.2% lift in in-store sales.
Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.
*Source: TikTok Brand Lift Study **Source: Nielsen Matched Panel Analysis
KEY RESULTS
14.4%
3.6%
5.2%
The Objective
Creators starting conversations
The Solution
Engaging target audiences with a creator-led activation
The Results
Boosting ad recall and driving in-store sales
Unique Reach Video Views Engagement videos created under Hashtag Challenge Ad Recall Lift Brand Awareness Lift
Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.
KEY RESULTS
11.3.M
92M
710K
13.6K
8.4%
13.3%
The Objective
Launching Hashtag Shaped Cheetos on TikTok
The Solution
Combining Branded Effect and a Hashtag Challenge led by creators
The Results
Achieving significant reach and brand lift success
Reach Increase in View-Through Rate vs. industry benchmarks Share of Voice in GCC and UK
For their summer campaign, DCT turned to TikTok to show how summertime was a fantastic time to visit Abu Dhabi. DCT aimed to target travel enthusiasts across Gulf countries and the UK, and generate awareness and excitement around the emirate’s many tourist destinations.
DCT collaborated with the creator Vlada, better known by her TikTok handle @notyourlocalhabibi, who is known for her comedic and relatable videos. To show just how Abu Dhabi is the perfect destination for travelers of all ages, Vlada was paired with the “coolest Grandma" who gamely participated in travel activities (including “burning rubber" behind the wheel at the Formula One race track!).
The last destination was the Al Ain Palace to celebrate Eid! Wearing beautiful abaya dresses, the ladies explored the majestic halls and pathways of the luxurious 4-star hotel. They also handed eidiya to children (gifts traditionally handed by older relatives to children during Eid) and enjoyed some authentic Emirati food.
Celebrating a religious holiday while immersing in the local culture was the perfect way to end the fun TikTok video series. To amplify reach, DCT leveraged Spark Ads to boost the creator videos targeted towards users who were interested in travel.
Compared to industry benchmarks, the campaign had a 125% increase in view-through rate, with many of the viewers engaging with the videos and leaving comments. From a cost efficiency standpoint, DCT also saw a 75% decrease in cost-per-view, proving that creator-led content was effective in maximizing advertising budget.
Are you in the travel industry and planning your next travel marketing activation? Partnering with TikTok creators is one of the most effective ways of engaging travel enthusiasts. Visit TikTok Creator Marketplace and start discovering creators for your next campaign.
KEY RESULTS
20M+
125%
>60%
The Objective
Showcasing Abu Dhabi as a premier summer destination
The Solution
Partnering with TikTok creators for an interactive travel video series
The Results
Achieving significant milestones at an efficient cost
App Installs Efficiency in cost-per-install Conversion efficiency vs industry benchmark
For sports lovers, TOD also offers access to award-winning beIN Sports award-winning channels. TOD 360 lets you watch all premium football matches, with live stats and instant replays available.
For its first app install campaign on TikTok, The TOD team leveraged the excitement before World Cup 2022. The campaign ran for three weeks with the goal of driving app installs across the United Arab Emirates, Saudi Arabia and Qatar.
Each creator showcased the app and its selection of sports and entertainment titles. These include international blockbusters like Spider-Man: No Way Home and The Matrix Resurrections or popular TV shows like Pretty Little Liars and Gossip Girl. For football enthusiasts, the creators also made sure to highlight the UEFA Champions League matches.
Once all creator videos were approved and live, the brand worked with the TikTok team to ensure the videos were reaching as many relevant users as possible. This was done through Spark Ads, which allowed the brand to “boost" creator videos to reach a wider audience without losing the videos' organic feel.
Targeting optimizations were also implemented through lookalike audiences, making sure the campaign reached users who are more likely to download the app.
Because TikTok creators drive authentic connections with their communities, the campaign also had a 50% video completion rate that was 128% higher than industry benchmark.
Want to drive an app install campaign on TikTok to get users to download your app? Partnering with creators is one of the best ways to do it! Visit TikTok Creator Marketplace and start discovering creators in your industry.
KEY RESULTS
31,300
+67%
+84%
The Objective
Launching an app install campaign on TikTok
The Solution
Partnering with TikTok creators during the pre-World Cup season
The Results
Achieving cost-efficient app installs through creator-led content
Want to partner with creators on TikTok to promote your brand? TikTok Creator Marketplace is TikTok's official platform for brand and creator collaborations on TikTok. Need help finding the top creators for your brand? Fill out the form below and we will send you a list of TikTok creators in your country and industry.
Fill out the form to request one or more lists of suggested creators. Choose from: To ensure you get your list, be sure to provide the email address used in your TikTok Creator Marketplace account. Please allow for up to two (2) business days to receive your suggested creators list.
Request your list of suggested creators