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Thank you for joining our webinar, Win Black Friday with TikTok creators!

What did we cover during the session?

  • Creator marketing on TikTok
  • Why your brand should be on TikTok for Black Friday
  • Fireside chat with creators @noraandkhalid
  • 6 creative video formats you can try
  • Making creator marketing easy with TikTok Creator Marketplace

Feel free to watch the recording here, and don't forget to take advantage of our Black Friday promotion where you can get $999 in Ad Credits.

Launch your campaign on TikTok Creator Marketplace

Your questions answered!

Nora and Khalid enjoyed answering your questions during our Q&A session!

Since we didn't have time to go through everyone's questions, we sent the remaining questions to our creators and here are their answers.

Q: How do you explain the differences between TV ads and TikTok videos to your clients?

NORA: (With TikTok) It's not about having the perfect background or everything looking neat and nice. So it really needs to look rough and give you the sense of urgency. For example, I couldn't wait to clean up, or go to the photo studio or make it with a professional camera. Because I needed to tell you right now what I have to show. So this is the difference. On TikTok, the more rough it looks, the more relatable it looks, the better the performance.

Q: What would you prefer more--a performance campaign or an awareness campaign?

Nora: We personally prefer awareness campaigns. With awareness campaigns, you have to repeat it multiple times to have a bigger impact. And this is also how you can get a better performance. We have, for instance, one client that we have a yearly contract with. And we do one TikTok every month. The performance from these videos are outstanding. Every month we post it, no matter what type of video we post, people are already aware of us doing this type of campaign and actually support it. So awareness campaigns can really help you build brand awareness with your community. 

Q: Do you usually create content for products you aren’t familiar with?

Nora: We also do content for brands that are new. For instance, we had a new perfume brand from Kuwait and they wanted to collab with us. I wasn't quite sure about the product so I ordered it myself, and gave it a try. And the scent is amazing. It's really really good! Khalid is actually wearing it every day.

We don't have to be familiar with the product, if it's something that I'm not aware of but I like it, then I will do it. But we will not promote something that we personally don't like.

Q: How can a creator (food blogger) attract more clients after being on the TTCM?

Yan: Make sure to have the following points:

  • Complete your profile on TTCM
  • Be Responsive to Clients by accepting or rejecting campaign invites
  • Stay active on TTCM for opportunities you can apply for on the Discover page
  • Level up tip: keep an eye out for notifications labeled as Creator Marketplace in your System Notifications!

Disclaimer: The views and opinions expressed above are those of the creators and do not necessarily reflect the views or positions of TikTok.

KEY RESULTS

+14.4%

Video Completion Rate

2.2X

Engagement Rate

+7%

Click-Through Rate

The Objective

Engaging sub-communities with creators during Ramadan

Would you sacrifice your morning coffee or tea for whiter teeth? To caffeine drinkers’ delight, Colgate took to TikTok to show you might not have to. With the launch of its new toothpaste that's effective against coffee, tea & tobacco stains, the brand targeted TikTok users in Saudi Arabia to reveal how to get a whiter smile without giving up their favourite beverages.

With the help of TikTok Creator Marketplace, Colgate partnered with several creators to connect with sub-communities during the month of Ramadan. By leaning into popular TikTok videos like funny skits, relatable moments and the concept of ‘Ramadan Diaries’, the brand created relevant, entertaining content that successfully built product awareness during a key holy moment. 

The Solution

Speaking to the power of storytelling on TikTok

During the busy content month of Ramadan, breaking through the noise can be challenging. To make a real impact, Colgate turned to TikTok Creator Marketplace to seamlessly find the right creators, reach sub-communities across Saudi Arabia and boost engagement with their storytelling expertise. 

Each creator put their own spin on the brief, producing ‘mini episodes’ from popular Ramadan genres, such as romance, drama, horror and comedy. From dramatic monologues to  declarations of true love, each creator found humorous, seasonally relatable ways to introduce the product in their own authentic styles. 

The Results

Boosting video completion rates and driving click-throughs

By tapping into relevant TikTok content around Ramadan, Colgate created a truly impactful ad experience that stood out during the busy season. Creator content in this partnership boosted video completion rate by a huge 14%, increased click-throughs by 7% and more than doubled engagement rate. The collaboration proved the true effectiveness of relatable content in boosting attention and driving measurable action.  

TikTok Creator Marketplace helped the toothpaste brand find the right creators, whose storytelling ability compelled viewers to watch longer. In fact, Colgate’s creator content achieved far better video completion rates compared to shorter branded content from the same campaign.

For Colgate, partnering with the right creators and developing the right content on TikTok during Ramadan enabled the brand to reach consumers in Saudi Arabia in a relatable, authentic and entertaining way, while still driving big results.

See More Case Studies

Black Friday is just around the corner, which means your customers will be in the mood to shop. Here are 3 reasons why you should consider partnering with TikTok creators to stay top of mind this Black Friday

  1. 53% of TikTok users were inspired by creators to shop during Black Friday
  2. 48% of TikTok users have discovered a product while watching content creator videos
  3. 46% of TikTok users tried a new product or brand after watching content creator videos
Source: TikTok Marketing Science MENAT, Black Friday Post Evaluation 2022, conducted by IPSOS

Get $999 in ad credits for your Black Friday campaign!

How does it work?

  1. Create a campaign on TikTok Creator Marketplace
  2. Fill in your campaign brief and deliverables
  3. Enter Advertising Code: FRIDAY999 in the 'Advertising Code' section under Payment details. Click 'Enter' to confirm.
 

How to qualify

To qualify for the USD $999 Ad Credits, advertisers must complete the following between 1 September 2023 – 30 November 2023.

  • Complete a minimum of one (1) creator campaign with two (2) creator videos on TikTok Creator Marketplace. Both videos can be from the same creator. 
  • Use advertising code FRIDAY999
  • Spend a minimum of USD $3,000 on Spark Ads within 30 days of the creator campaign(s) going live; and
  • Ensure the Content disclosure setting is switched on, Branded Content checked, and that the video is linked to the TTCM campaign

Terms and Conditions apply 

Create your campaign!

💡 Tip 1: Use the search bar to find creators by keywords.

One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.

Do you search for creators right on the TikTok app? The search bar on TikTok Creator Marketplace has been integrated with TikTok search categories, ensuring that you find the most relevant creators without having to leave TTCM.

Here are 3 great examples of how to use the search bar.

🤓 Did you know?

You can also use the search bar to search in your local language.

💡 Tip 2: Set location filters.

To narrow your search, use Location filters!
 
You can choose which country or city the creators OR your target audiences are based.
 
Audience Country or Region: Location where your target customers are based.
 
Creator Country or Region: Location where the creators are based.

💡 Tip 3: Filter your search by number of creators' followers

We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers?

Not sure how many followers you should aim for? It ultimately depends on your campaign objectives.

Check out this handy guide.

📖 Expert Tip

You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.

💡 Tip 4: Make use of additional filters to refine your search

Want to go beyond a broad creator search? 

We offer additional filters so you can get really granular with your search! These include: 

  • Categories/Industry
  • Audience Demographics
  • Average Views per Video
  • Engagement Rate

You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.

💡 Tip 5: Check creator profiles or watch videos to ensure brand fit.

Once you have completed your search, you'll see both Creators and Videos in your results!

Click on the Videos tab to start watching creator videos relevant to your search. 

When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.

  • Average views on their videos
  • Number of followers and follower growth rate
  • Engagement rate
  • Most Recent and Most Popular Videos
  • Brands they previously partnered with (if any)

💡 Tip 6: Shortlist your selected creators

Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign. 

You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).

💡 Tip 7: Let creators find YOU with Open Applications

Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators.

With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.

📖 Expert Tip

Screening Questions allow you to ask potential applicants about their previous experience with a product or service. For example, you can find creators who have used or posted about your product before.

Ready to begin your search for TikTok creators to collaborate with? 

Visit TikTok Creator Marketplace

What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace. 
 
Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application. 
 
Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories. 
 
Advertisers can also set Screening Questions (optional) asking about a creator's product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign. 

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply. 
 
At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.
 

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well. 

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.
Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

  • Create a new campaign and select “Open Applications“ under Collaboration Type
  • Click “Confirm" and fill out your Brand and Contact Information.

3. Set preferred qualifications and screening questions

Fill in the preferred creator qualifications and screening questions (optional)

    • It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.
    • Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
    • Screening Questions: This optional step allows you to set questions to learn more about a creator's location or experience doing paid partnerships.

4. Publish the campaign

  • Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
  • Select 'Publish' after everything has been filled.
  • Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console. 
  • Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" > “Open Applications“
 
2. Click on the specific campaign to see a list of all of the creators who have applied. 
 
3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign). 
 

4. Decide if you want to accept or decline the creator's application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator's application within 7 days.

If you miss out on a creator's application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation. 

FAQs about Open Applications Campaign

Q: What is the difference between Open Applications and Direct Invite campaigns?
Open Applications is an open-invite campaign opportunity that allows all creators on TikTok Creator Marketplace to apply directly to the campaign. Direct Invite, on the other hand, is where advertisers shortlist specific creators on TikTok Creator Marketplace and invite them directly to be part of their campaign.
 
Q. How long do I have to review the Open Applications campaign?
Once the application period has started, advertisers will have 7 days to respond to a creator application. Usually, creators will start expressing interest and submitting applications within the first 24 hours. Most creator applications are submitted within the first 30 days of a campaign being published. We recommend you actively manage your Open Application campaign to ensure you do not miss out on responding to creators who have applied.
 
 
Q: Can I extend the original dates of my Open Applications campaign so more creators can join?
Yes, advertisers can extend the application period for their Open Application for a maximum time period of two months.
 
 
Q: If I extend the application period, does that reset the time needed to respond to creators that have already applied?
Extending the application period does not reset the time needed to respond to creators that have already applied. Advertisers still need to respond to an application within seven days of the application date.

Try Open Applications Now

KEY RESULTS

14.4%

Ad Recall Lift*

3.6%

Purchase Intent Lift*

5.2%

In-Store Sales Lift**

The Objective

Creators starting conversations

Kit Kat’s famous slogan has been encouraging the world to ‘have a break’ for decades. But the beloved chocolate brand also knows that everyone enjoys their breaks – and their Kit Kats – differently. 

Kit Kat wanted to speak to the youth of Saudi Arabia with a creator-led TikTok campaign that sparked conversations around the best way to enjoy a Kit Kat.

With TikTok Creator Marketplace, the brand was able to partner with the top creators in Saudi Arabia to kickstart the conversation through a creator-led activation. The playful debate got fellow creators and Kit Kat’s target audience involved in a memorable format that boosted ad recall and drove purchase intent among young people across Saudi Arabia.

The Solution

Engaging target audiences with a creator-led activation

Kit Kat’s campaign was centred around the #MyBreak hashtag, with each creator offering their own take on the best way to eat a Kit Kat: Do you take a bite from the bar? Eat one finger at a time? Or dip it in your tea? Turns out – it’s a hot topic. 

The campaign was divided into three key phases: 

  • Kit Kat kicked off the debate
  • Creators responded to the brand with their own ways of enjoying the treat
  • The conversation continued via creator duets and debates in the comment section

TikTok Creator Marketplace enabled Kit Kat to search and partner with local creators from Saudi Arabia to create localised content that invited their target audience into the conversation. 

Kit Kat took a unique approach by encouraging people to talk about how they personalise their experience with the brand – inspiring conversations that showcased product love in an authentic, entertaining way. 

The Results

Boosting ad recall and driving in-store sales

Kit Kat’s creator campaign reached over 14M unique users on TikTok. By partnering with creators on TikTok Creator Marketplace, Kit Kat sparked conversations that put people’s enjoyment of its product at the heart of the campaign.

By involving creators and users in the debate, Kit Kat created a memorable campaign that showcased brand love and still felt authentic. The brand saw a 3.6% rise in purchase intent as a result of the campaign and a 5.2% lift in in-store sales. 

Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.

*Source: TikTok Brand Lift Study

**Source: Nielsen Matched Panel Analysis

See More Case Studies

KEY RESULTS

11.3.M

Unique Reach

92M

Video Views

710K

Engagement

13.6K

videos created under Hashtag Challenge

8.4%

Ad Recall Lift

13.3%

Brand Awareness Lift

The Objective

Launching Hashtag Shaped Cheetos on TikTok

Cheetos, owned by the global company PepsiCo, is one of the world’s most popular snack brands.

It is renowned for its distinct cheesy flavor, crunchy texture, and an extensive range of flavors that cater to diverse consumer preferences, from mild cheddar cheese to flaming hot.

To promote its new launch in Egypt, Hashtags shaped Cheetos, the Brand sought to leverage the TikTok platform to generate awareness. Cheetos opted to launch the new product through a hashtag challenge on TikTok, an excellent solution to create buzz around the launch. To make the campaign even more interactive, a branded effect was also created.

The campaign ran for 4 weeks and targeted the genZ community on TikTok, aiming to engage and entice them with the new product.

The Solution

Combining Branded Effect and a Hashtag Challenge led by creators

To power the hashtag challenge, Cheetos leveraged the TikTok Creator Marketplace to identify some of the most popular young creators in Egypt. Since the campaign included a dance challenge component, the brand chose creators who were also known for their Music Lipsync content.

Using the Cheetos Branded Effect as their background, each creator showed off their best “zigzag dance" to the tune of upbeat original music developed for the campaign. In the captions, the creators encouraged their followers to participate in the challenge by using the same Branded Effect and performing the “zigzag dance" themselves. All videos incorporated the hashtag #شيتوس_هاشتاج_ورقصة_الزجزاج.

To maximize the campaign reach, Cheetos leveraged Spark Ads to boost the creators’ videos and ensure reach on the campaign’s target audience. It wasn’t long before thousands of TikTok users and other creators joined the challenge!

The Results

Achieving significant reach and brand lift success

The campaign registered groundbreaking results that surpassed benchmarks.

The creator-led content paired with Spark Ads led to a massive reach of 11.3M unique TikTok users. Videos using the Hashtag Challenge also racked up 92M Video Views. This is twice the benchmark number for Hashtag Challenge views in Egypt!

Partnering with TikTok creators to lead the campaign proved to be an effective strategy for creating virality. Over 13,000 videos were generated using the hashtag, exceeding the benchmark for similar campaigns in Egypt by more than three times.

A Brand Lift Study was conducted to gauge the campaign’s impact on brand perception. The study found that the campaign resulted in an +8.4% Ad Recall uplift, indicating its memorability for TikTok audiences. Additionally, there was a +13.3% Brand Awareness uplift, further demonstrating the campaign’s success.

Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.

See More Case Studies

KEY RESULTS

20M+

Reach

125%

Increase in View-Through Rate vs. industry benchmarks

>60%

Share of Voice in GCC and UK

The Objective

Showcasing Abu Dhabi as a premier summer destination

The Department of Culture and Tourism (DCT) is Abu Dhabi’s governmental organization in charge of developing and promoting local and international tourism to Abu Dhabi. DCT’s travel marketing strategy is built on the foundation of showcasing the emirate of Abu Dhabi as a premier destination for every kind of traveler. Thrill-seekers looking for action-packed adventures can enjoy an adrenaline rush at Yas Island, heritage lovers can visit historical landmarks, and more laid-back travelers can choose from a myriad of luxurious dining options.

For their summer campaign, DCT turned to TikTok to show how summertime was a fantastic time to visit Abu Dhabi. DCT aimed to target travel enthusiasts across Gulf countries and the UK, and generate awareness and excitement around the emirate’s many tourist destinations.

The Solution

Partnering with TikTok creators for an interactive travel video series

To drive their message in an authentic and engaging way, DCT decided to partner with TikTok creators to demonstrate first-hand why users should travel to Abu Dhabi.

DCT collaborated with the creator Vlada, better known by her TikTok handle @notyourlocalhabibi, who is known for her comedic and relatable videos. To show just how Abu Dhabi is the perfect destination for travelers of all ages, Vlada was paired with the “coolest Grandma" who gamely participated in travel activities (including “burning rubber" behind the wheel at the Formula One race track!).

The unlikely pair embarked on a series of travel adventures that boasted tourist places in Abu Dhabi. Vlada posted each adventure on her TikTok account, reaching her 1.3M followers. What made the campaign even more fun was how engaged the viewers were, taking the time to comment on the videos to suggest what the ladies should do next!

After the Yas Marina Circuit where grandma stepped into the driver’s seat of an F1 car, Vlada and grandma headed to brunch where they enjoyed “epic" mocktails and food. Next stop was CLYMB for some adrenaline rush, where the pair made viewers laugh as grandma beat Vlada with her rock climbing skills.

The last destination was the Al Ain Palace to celebrate Eid! Wearing beautiful abaya dresses, the ladies explored the majestic halls and pathways of the luxurious 4-star hotel. They also handed eidiya to children (gifts traditionally handed by older relatives to children during Eid) and enjoyed some authentic Emirati food.

Celebrating a religious holiday while immersing in the local culture was the perfect way to end the fun TikTok video series. To amplify reach, DCT leveraged Spark Ads to boost the creator videos targeted towards users who were interested in travel.

The Results

Achieving significant milestones at an efficient cost

Not only did the campaign reach a massive audience of 20 million users across the GCC region and United Kingdom, it also achieved over 60% in Share of Voice (SOV).

Compared to industry benchmarks, the campaign had a 125% increase in view-through rate, with many of the viewers engaging with the videos and leaving comments. From a cost efficiency standpoint, DCT also saw a 75% decrease in cost-per-view, proving that creator-led content was effective in maximizing advertising budget.

Are you in the travel industry and planning your next travel marketing activation? Partnering with TikTok creators is one of the most effective ways of engaging travel enthusiasts. Visit TikTok Creator Marketplace and start discovering creators for your next campaign.

See More Case Studies

KEY RESULTS

31,300

App Installs

+67%

Efficiency in cost-per-install

+84%

Conversion efficiency vs industry benchmark

"Our collaboration with TikTok creators allowed us to tap into their authentic connections with their communities and achieve cost-efficient app installs. We're thrilled with the success of our campaign and look forward to future partnerships with TikTok."
TOD Marketing Team

The Objective

Launching an app install campaign on TikTok

TOD is an entertainment and sports streaming app that features a premium selection of sports events, movies and TV shows. It boasts a library of international, Arabic and Turkish titles as well as curated kids' shows, ensuring binge-worthy entertainment for the whole family!
 

For sports lovers, TOD also offers access to award-winning beIN Sports award-winning channels. TOD 360 lets you watch all premium football matches, with live stats and instant replays available. 

For its first app install campaign on TikTok, The TOD team leveraged the excitement before World Cup 2022. The campaign ran for three weeks with the goal of driving app installs across the United Arab Emirates, Saudi Arabia and Qatar.

The Solution

Partnering with TikTok creators during the pre-World Cup season

In order to reach and engage its target audiences on TikTok, the TOD team partnered with five TikTok creators using TikTok Creator Marketplace (TTCM), Tiktok's official platform for brand and creator collaborations. Through TTCM, the brand was able to discover creators in the region that have a strong following in the gaming and sports communities on TikTok.

Each creator showcased the app and its selection of sports and entertainment titles. These include international blockbusters like Spider-Man: No Way Home and The Matrix Resurrections or popular TV shows like Pretty Little Liars and Gossip Girl. For football enthusiasts, the creators also made sure to highlight the UEFA Champions League matches.

Once all creator videos were approved and live, the brand worked with the TikTok team to ensure the videos were reaching as many relevant users as possible. This was done through Spark Ads, which allowed the brand to “boost" creator videos to reach a wider audience without losing the videos' organic feel.

Targeting optimizations were also implemented through lookalike audiences, making sure the campaign reached users who are more likely to download the app.

The Results

Achieving cost-efficient app installs through creator-led content

TOD's creator-led campaign on TikTok drove over 31,000 app installs. The successful results proved the winning combination of leveraging a seasonal moment and collaborating with relevant creators. Compared to industry benchmarks, the campaign also had a 67% more efficient cost-per-install and an 87% more efficient conversion rate.

Because TikTok creators drive authentic connections with their communities, the campaign also had a 50% video completion rate that was 128% higher than industry benchmark.

Want to drive an app install campaign on TikTok to get users to download your app? Partnering with creators is one of the best ways to do it! Visit TikTok Creator Marketplace and start discovering creators in your industry.

See More Case Studies

Want to partner with creators on TikTok to promote your brand? TikTok Creator Marketplace is TikTok's official platform for brand and creator collaborations on TikTok. 


Need help finding the top creators for your brand? Fill out the form below and we will send you a list of TikTok creators in your country and industry. 

Request your list of suggested creators

Fill out the form to request one or more lists of suggested creators. Choose from:

  • Food creators
  • Family creators
  • Fashion and Beauty creators
  • Comedy creators

To ensure you get your list, be sure to provide the email address used in your TikTok Creator Marketplace account.

Please allow for up to two (2) business days to receive your suggested creators list. 

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