Close Up oral hygiene products are all about giving customers the ‘confidence to get close’. For the toothpaste brand’s collaboration, the content showed creators in first date scenarios with a voiceover revealing their inner thoughts, building to the moment they detect their date's bad breath. 

With this humorous date-gone-wrong concept in mind, the brand utilised TTCM to collaborate with creators that would bring comedic value, helping them tap into target audiences. 

On TTCM, granular search filters enable brands to select the right creators: from audience country and size, to specific interests and keywords; like comedy, for example. For Close Up, creators @taghreed.e, @bassantm.dinar, @mooredaa and @farahharidy all brought their own humorous spin to the content, driving product awareness and boosting engagement among their audiences. With TTCM, Close Up also boosted the content with Spark Ads, maximising reach and promoting its products with funny, relatable content. 

By utilising a Brand Lift Study, Close Up was able to measure the impact of its creator collaborations through TTCM. Across the campaign, the storytelling content resonated with the target audience, meaning the brand saw significant uplift in Ad Recall.

The collaborations also drove action: Close Up measured +3.7% intent uplift. By utilising TTCM, the brand was able to find the right creators to tap into engaged audiences, delivering a strong message about their products in an authentic, playful way. 

Overall, the campaign received 50.3M video views and 444.5K engagements, boosting awareness across the target audience.

TikTok Creator Marketplace (TTCM) makes it easy for brands to find the right creators to collaborate with. This is key for ensuring the content produced feels authentic and reaches the right TikTok communities. 

For Decathlon, using TTCM helped them find a range of sporty creators, enabling the brand to reach a variety of audiences: from occasional exercisers, to fully-fledged fitness enthusiasts.

Across the collaborations, creators brought their own style. One creator showed how she stays active as a mum and gets her son moving, too – from beach days to playing football in the garden. Another visited a Decathlon store to showcase the variety of products on the shelves. And two of the creators showed how they use the retailer’s products with positive messages around exercise, from “Staying active is not boring”, to “Healthy body = healthy mind”. 

With TTCM, Decathlon was able to easily boost content from this collaboration with Spark Ads – driving further reach and promoting the brand with ad content that felt authentic. 

By boosting the creator content with Spark Ads, Decathlon saw lower costs, higher engagement and higher ad recall. Creator content through this collaboration also received a huge 71% increase in view-through rate, demonstrating the impact of selecting the right creators for relevant, high-quality authentic content.

For Decathlon, the seamless workflow and tools on TikTok Creator Marketplace enabled easier collaboration than ever before. The platform allowed the brand to easily partner with creators that connected them to an engaged audience, allowing them to build a benchmark-breaking campaign in a timely and cost-efficient way.  

Take the first step and sign up!

Register your interest and we will get back to you after evaluating your application. 

Join our LIVE demo/webinar led by our Client Success manager who will show you: 

How to discover the right creators for your brand/client

How to launch your campaign on the platform and see real-time performance results

Success stories from other brands

Want to level up your next creator-led campaign? 

Join our virtual webinar, hosted by our expert Kerrie, at 03:00 PM GST, Thursday, March 9th. 

During the session you will:

• Learn how to leverage TikTok tools
• Understand gaming creators

We will also be joined by one of our gaming creators, @hiemmanicole who will be sharing her perspective as well as best practices!

Planning to collaborate with TikTok creators this Ramadan season?

Make sure you to take advantage of our Ramadan promotion to get $1000 in TikTok Ads Manager ad credits!

• Complete five (5) creator videos during the period of 1 March – 21 April 2023
• Videos must be completed with creators with a minimum of 100K followers
• All five (5) creator videos may be ordered from the same or multiple creators
• All five (5) creator videos must be completed within TikTok Creator Marketplace
• Use the code RAMADAN2023 when setting up your campaign

Simply fill out the form and we will send you a personalized list of TikTok creators in your industry!

Request one or more of the following lists and start inviting creators to your campaign.

• Food creators
• Family creators
• Fashion and Beauty creators
• Comedy creators

See full Terms and Conditions here.

Launch your creator campaign on TikTok Creator Marketplace this Ramadan and get $1000 in ad credits.

These are the terms and conditions for the Contest (the “Terms”). By participating in this Contest you agree to abide by these Terms as well as to our Terms of Use and our Privacy Policy. In the event of any conflict between these Terms with any other communications, including advertising or promotional materials, these Terms prevail.

We, TikTok Pte. Ltd. of at the address at 1 Raffles Quay, 26-10, South Tower, Singapore, 048583,  (the “Promoter”, “Us”) are the operator and promoter of this Contest.

1. How to Enter

To enter this Contest you must fulfil the Entry Criteria below between 1 March 2023 and 21 April 2023, 11:59PM GMT +4 (the “Contest Term”). Any entries outside of the Contest Term are ineligible and will not be counted.

There is no purchase or entrance fee of any kind required to enter the Contest.

2. Entry Criteria

To enter this Contest, you should:

     a) Client must complete five (5) creator videos using the TikTok Creator Marketplace campaign flow

     b) Each creator must have more than 100K followers on TikTok

     c) Client may order five (5) creator videos from the same creator

     d) Client must use the promo code RAMADAN2023 when launching the campaign on TikTok Creator Marketplace

     e) Creators must publish videos by 21 April 2023, 11:59PM GMT+4

     f) Client must pay creators directly for the accepted campaign

     g) Client must have an active TikTok Ads Manager account to be eligible for the ad credits 

     h) Client must request Sparks Ads authorization from creator

     i) Only one incentive to be provided to each client

     j) Ad credits cannot be used in lieu of payment to creators

Entries:

a) must be original, exclusively created and owned by you, and you must have all rights necessary to submit the Entry, including written permission from anyone (or if under 18, written permission from their parent or legal guardian) featured in your entry;

b) must have been produced in a safe and responsible manner, having due regard for the physical, mental and moral effects to all individuals involved;

c) must comply with our Content Guidelines and your local law, and TikTok reserves the right to remove any entry and/or disqualify any participant who does not comply with these Terms, the Content Guidelines and/or applicable laws;

d) must not violate or infringe upon the copyrights, trademarks, rights of privacy, publicity, moral rights, other intellectual property or other rights of any person or entity; and

e) must not contain material that is inappropriate, obscene, defamatory, libellous, threatening, pornographic, racially or ethnically offensive, unlawful, or encourages conduct that would violate any law as determined by us.

3. Eligibility

To enter you must be resident in the following countries only: United Arab Emirates, Saudi Arabia, Egypt, Turkey, be aged 18 or above, agree with and comply with these Terms, correctly enter the Contest as set out above. In entering the Contest, you confirm you meet the eligibility requirements.

We may request proof of your age at any point following entry.

Officers, directors and employees of TikTok and our parents, subsidiaries and affiliates are not eligible to enter this Contest. Entries from agents or those automatically generated by a computer program, or other automatic method will not be accepted.

We reserve the right to refuse an entry from any person, at our sole and absolute discretion. You are responsible for ensuring that you can enter under the laws and regulations of your country of residence. We reserve the right to disqualify you at any time, if, in our absolute discretion, we believe that you have contravened any of these Terms or if you will or could bring us or our partners into disrepute. If we disqualify you, you must return any Prize and we may substitute another winner in your place.

4. Prize

$1000 in ad credits on TikTok Ads Manager. Ad credits are a monetary amount that can be used within TikTok Ads Manager to purchase ads. If client’s TikTok Ads Manager is using a different currency, the amount will be converted to local amount equivalent to USD 1000.

Prizes may be subject to further terms of the prize organiser.

Prizes are not transferable; no substitutions or cash equivalents are allowed except by the Promoter who reserves the right to award a prize of equal or greater value in the event of non-availability. No financial or other compensation will be made for any other use of the Entry.

The Prize winner is responsible for all applicable taxes and expenses in relation to their Prize.

5. Judging Criteria

Insert judging criteria e.g. the Winner(s) of the Contest will be determined based on the completion of two creator videos via TikTok Creator Marketplace following the entry criteria above.

6. Notification and Receiving your Prize

We will notify winners email and/or mobile phone call within one (1) week of publishing the two (2) creator videos on TikTok Creator Marketplace. Ad credits will appear on client’s TikTok Ads Manager within one (2) weeks from the time the client shares his/her TikTok Ads Manager ID. If we cannot contact you or you don’t claim your prize within 48 hours of notification, we reserve the right to withdraw your prize and pick a replacement winner. We are not responsible for unsuccessful efforts to notify any potential winner. Please check TikTok and email messages regularly, including your ‘junk’ folders.

When we contact you we may require further information to arrange the delivery/organisation of your prize. Once you have fulfilled all requirements detailed in the notification message, we will organise delivery of the relevant prize, and all winners will be publicly announced.

We shall either publish or make information available as proof that Prizes were awarded. We shall publish the surname and country of the Prize winners and share their winning entries on TikTok Creator Marketplace . If you object to any or all of your surname, country and entry being published in this way, please contact us by email at princess.marasigan@bytedance.com . Please note that this information may need to be shared with the relevant regulatory bodies at their request.

7. Limitations of liability

Insofar as permitted by law, we will not assume any responsibility or liability for any inaccurate or failed electronic data transmission, nor and inaccessibility or unavailability of the internet or TikTok. We do not exclude or limit our liability for personal injury or death caused by its negligence or for fraudulent misrepresentation or any other liability that may not, by law, be limited or excluded.

We, to the fullest extent permitted by law, assume no liability whatsoever in relation to any direct or indirect damage, loss, or any injury suffered by any entrant, as a result of accepting and/or use of any prize, or the use or disclosure of your provided information.

8. Intellectual Property Rights

If you submit a video as part of your Contest entry, you retain ownership of your pre-existing underlying intellectual property subject to granting us a non-exclusive, worldwide, fully paid, royalty-free, transferable license, for the maximum duration of rights afforded under applicable law to reprint, display, reproduce, perform, use, and exhibit your entry for the purpose of administering and promoting the Contest and for our marketing and advertising purposes in any medium.

9. Personal Data

By participating in the Contest you agree to the use of your personal data for the purpose of operating and administering the Contest, subject to these Terms and our Privacy Policy. You accept that we may require you to participate in related publicity, including the use of your name, image and your country of residence on the TikTok App and in promotional material. See clause 6 regarding the announcement of winners.

10. General

In the event of exceptional circumstances outside of our control, we reserve the right to cancel or amend the Contest or these Terms at any time.

If any of these clauses are found to be illegal, invalid or otherwise unenforceable then they shall be deleted from these Terms and the remaining clauses shall survive and remain in full force and effect.

We will not be liable for any failure to perform or delay in performing our obligations under these Terms if an act, omission, event or circumstance occurs which is beyond our reasonable control prevents us from doing so.

Subject to the operation of local consumer laws, these Terms will be governed by the laws of Singapore and any disputes will be subject to the non-exclusive jurisdiction of the SIAC. However, this clause shall not deprive you from benefiting from the mandatory provisions of the law of your country of residence or from bringing any action in front of the competent courts of your country of residence. 

These Terms form the entire terms and conditions of this Contest.

TikTok Creator Marketplace makes it easy for brands to discover creators who are the right fit for them. Michael Kors leveraged the marketplace to find creators across the region who could bring the campaign to life, adding their own personal and creative twists to the brand's products.

Some creators showed off curated back-to-school products to the tune of upbeat songs from TikTok's vast music library, while one opted to show how Michael Kors had the right handbag for everyone going back to school—from high school and college students to teachers!

One of the creators the brand partnered with was @yaraaziz. Yara shot her video right in a Michael Kors store, where she showed off full ensembles and asked her 4.9M followers to choose which look was their favorite!

To amplify the campaign's reach, Spark Ads were used to boost the creator videos. Spark Ads allow brands to boost the organic videos of creators as In-Feed Ads.

The campaign exceeded its target impressions with a whopping 58M impressions, reaching an audience of about 8.3M across the region.

At $0.68 CPM, the campaign also proved very cost-efficient. The strong engagement from the videos showed how the creators’ authenticity resonated with the community.

As TikTok’s official platform for brand and creator collaborations, TikTok Creator Marketplace made it easy to discover and brief multiple creators in one place. Thanks to the first-party reporting feature, the brand was able to see each creator’s video performance in real time.

Want to leverage creators for your next seasonal campaign? Take the first step at TikTok Creator Marketplace.

• Food and Beverage
• Beauty and Personal Care
• Family and Parenting
• Fashion
• Ecommerce

86% buy more F&B-related products when preparing or planning for Ramadan

80% are looking for Iftar ideas

78% are looking for Suhoor ideas

83% of users are looking for entertaining and fun videos

71% of users are looking for Ramadan home decor ideas

84% upgrade their wardrobe with festive clothing

68% have purchased/are planning to purchase clothing and fashion

80% are looking for information on the best Ramadan fashion deals

75% are looking for Ramadan fashion tips and ideas

49% use online shopping apps

44% use grocery delivery apps

82% are looking for reviews of Ramadan sales/offers

80% are looking for information on best Ramadan deals