💡 Tip 1: Use the search bar to find creators by keywords.
One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.
Do you search for creators right on the TikTok app? The search bar on TikTok Creator Marketplace has been integrated with TikTok search categories, ensuring that you find the most relevant creators without having to leave TTCM.
Here are 3 great examples of how to use the search bar.
🤓 Did you know?
You can also use the search bar to search in your local language.
💡 Tip 2: Set location filters.
To narrow your search, use Location filters!
You can choose which country or city the creators OR your target audiences are based.
Audience Country or Region: Location where your target customers are based.
Creator Country or Region: Location where the creators are based.
💡 Tip 3: Filter your search by number of creators' followers
We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers?
Not sure how many followers you should aim for? It ultimately depends on your campaign objectives.
Check out this handy guide.
📖 Expert Tip
You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.
💡 Tip 4: Make use of additional filters to refine your search
Want to go beyond a broad creator search?
We offer additional filters so you can get really granular with your search! These include:
Average Views per Video
You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.
💡 Tip 5: Check creator profiles or watch videos to ensure brand fit.
Once you have completed your search, you'll see both Creators and Videos in your results!
Click on the Videos tab to start watching creator videos relevant to your search.
When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.
Average views on their videos
Number of followers and follower growth rate
Most Recent and Most Popular Videos
Brands they previously partnered with (if any)
💡 Tip 6: Shortlist your selected creators
Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign.
You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).
💡 Tip 7: Let creators find YOU with Open Applications
Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators.
With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.
📖 Expert Tip
Screening Questions allow you to ask potential applicants about their previous experience with a product or service. For example, you can find creators who have used or posted about your product before.
Ready to begin your search for TikTok creators to collaborate with?
Kit Kat’s famous slogan has been encouraging the world to ‘have a break’ for decades. But the beloved chocolate brand also knows that everyone enjoys their breaks – and their Kit Kats – differently.
Kit Kat wanted to speak to the youth of Saudi Arabia with a creator-led TikTok campaign that sparked conversations around the best way to enjoy a Kit Kat.
With TikTok Creator Marketplace, the brand was able to partner with the top creators in Saudi Arabia to kickstart the conversation through a creator-led activation. The playful debate got fellow creators and Kit Kat’s target audience involved in a memorable format that boosted ad recall and drove purchase intent among young people across Saudi Arabia.
Engaging target audiences with a creator-led activation
Kit Kat’s campaign was centred around the #MyBreak hashtag, with each creator offering their own take on the best way to eat a Kit Kat: Do you take a bite from the bar? Eat one finger at a time? Or dip it in your tea? Turns out – it’s a hot topic.
The campaign was divided into three key phases:
Kit Kat kicked off the debate
Creators responded to the brand with their own ways of enjoying the treat
The conversation continued via creator duets and debates in the comment section
TikTok Creator Marketplace enabled Kit Kat to search and partner with local creators from Saudi Arabia to create localised content that invited their target audience into the conversation.
Kit Kat took a unique approach by encouraging people to talk about how they personalise their experience with the brand – inspiring conversations that showcased product love in an authentic, entertaining way.
Boosting ad recall and driving in-store sales
Kit Kat’s creator campaign reached over 14M unique users on TikTok. By partnering with creators on TikTok Creator Marketplace, Kit Kat sparked conversations that put people’s enjoyment of its product at the heart of the campaign.
By involving creators and users in the debate, Kit Kat created a memorable campaign that showcased brand love and still felt authentic. The brand saw a 3.6% rise in purchase intent as a result of the campaign and a 5.2% lift in in-store sales.
Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.
Cheetos, owned by the global company PepsiCo, is one of the world’s most popular snack brands.
It is renowned for its distinct cheesy flavor, crunchy texture, and an extensive range of flavors that cater to diverse consumer preferences, from mild cheddar cheese to flaming hot.
To promote its new launch in Egypt, Hashtags shaped Cheetos, the Brand sought to leverage the TikTok platform to generate awareness. Cheetos opted to launch the new product through a hashtag challenge on TikTok, an excellent solution to create buzz around the launch. To make the campaign even more interactive, a branded effect was also created.
The campaign ran for 4 weeks and targeted the genZ community on TikTok, aiming to engage and entice them with the new product.
Combining Branded Effect and a Hashtag Challenge led by creators
To power the hashtag challenge, Cheetos leveraged the TikTok Creator Marketplace to identify some of the most popular young creators in Egypt. Since the campaign included a dance challenge component, the brand chose creators who were also known for their Music Lipsync content.
Using the Cheetos Branded Effect as their background, each creator showed off their best “zigzag dance" to the tune of upbeat original music developed for the campaign. In the captions, the creators encouraged their followers to participate in the challenge by using the same Branded Effect and performing the “zigzag dance" themselves. All videos incorporated the hashtag #شيتوس_هاشتاج_ورقصة_الزجزاج.
To maximize the campaign reach, Cheetos leveraged Spark Ads to boost the creators’ videos and ensure reach on the campaign’s target audience. It wasn’t long before thousands of TikTok users and other creators joined the challenge!
Achieving significant reach and brand lift success
The campaign registered groundbreaking results that surpassed benchmarks.
The creator-led content paired with Spark Ads led to a massive reach of 11.3M unique TikTok users. Videos using the Hashtag Challenge also racked up 92M Video Views. This is twice the benchmark number for Hashtag Challenge views in Egypt!
Partnering with TikTok creators to lead the campaign proved to be an effective strategy for creating virality. Over 13,000 videos were generated using the hashtag, exceeding the benchmark for similar campaigns in Egypt by more than three times.
A Brand Lift Study was conducted to gauge the campaign’s impact on brand perception. The study found that the campaign resulted in an +8.4% Ad Recall uplift, indicating its memorability for TikTok audiences. Additionally, there was a +13.3% Brand Awareness uplift, further demonstrating the campaign’s success.
Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.
Increase in View-Through Rate vs. industry benchmarks
Share of Voice in GCC and UK
Showcasing Abu Dhabi as a premier summer destination
The Department of Culture and Tourism (DCT) is Abu Dhabi’s governmental organization in charge of developing and promoting local and international tourism to Abu Dhabi. DCT’s travel marketing strategy is built on the foundation of showcasing the emirate of Abu Dhabi as a premier destination for every kind of traveler. Thrill-seekers looking for action-packed adventures can enjoy an adrenaline rush at Yas Island, heritage lovers can visit historical landmarks, and more laid-back travelers can choose from a myriad of luxurious dining options.
For their summer campaign, DCT turned to TikTok to show how summertime was a fantastic time to visit Abu Dhabi. DCT aimed to target travel enthusiasts across Gulf countries and the UK, and generate awareness and excitement around the emirate’s many tourist destinations.
Partnering with TikTok creators for an interactive travel video series
To drive their message in an authentic and engaging way, DCT decided to partner with TikTok creators to demonstrate first-hand why users should travel to Abu Dhabi.
DCT collaborated with the creator Vlada, better known by her TikTok handle @notyourlocalhabibi, who is known for her comedic and relatable videos. To show just how Abu Dhabi is the perfect destination for travelers of all ages, Vlada was paired with the “coolest Grandma" who gamely participated in travel activities (including “burning rubber" behind the wheel at the Formula One race track!).
The unlikely pair embarked on a series of travel adventures that boasted tourist places in Abu Dhabi. Vlada posted each adventure on her TikTok account, reaching her 1.3M followers. What made the campaign even more fun was how engaged the viewers were, taking the time to comment on the videos to suggest what the ladies should do next!
After the Yas Marina Circuit where grandma stepped into the driver’s seat of an F1 car, Vlada and grandma headed to brunch where they enjoyed “epic" mocktails and food. Next stop was CLYMB for some adrenaline rush, where the pair made viewers laugh as grandma beat Vlada with her rock climbing skills.
The last destination was the Al Ain Palace to celebrate Eid! Wearing beautiful abaya dresses, the ladies explored the majestic halls and pathways of the luxurious 4-star hotel. They also handed eidiya to children (gifts traditionally handed by older relatives to children during Eid) and enjoyed some authentic Emirati food.
Celebrating a religious holiday while immersing in the local culture was the perfect way to end the fun TikTok video series. To amplify reach, DCT leveraged Spark Ads to boost the creator videos targeted towards users who were interested in travel.
Achieving significant milestones at an efficient cost
Not only did the campaign reach a massive audience of 20 million users across the GCC region and United Kingdom, it also achieved over 60% in Share of Voice (SOV).
Compared to industry benchmarks, the campaign had a 125% increase in view-through rate, with many of the viewers engaging with the videos and leaving comments. From a cost efficiency standpoint, DCT also saw a 75% decrease in cost-per-view, proving that creator-led content was effective in maximizing advertising budget.
Are you in the travel industry and planning your next travel marketing activation? Partnering with TikTok creators is one of the most effective ways of engaging travel enthusiasts. Visit TikTok Creator Marketplace and start discovering creators for your next campaign.
"Our collaboration with TikTok creators allowed us to tap into their authentic connections with their communities and achieve cost-efficient app installs. We're thrilled with the success of our campaign and look forward to future partnerships with TikTok."
TOD Marketing Team
Launching an app install campaign on TikTok
TOD is an entertainment and sports streaming app that features a premium selection of sports events, movies and TV shows. It boasts a library of international, Arabic and Turkish titles as well as curated kids' shows, ensuring binge-worthy entertainment for the whole family!
For sports lovers, TOD also offers access to award-winning beIN Sports award-winning channels. TOD 360 lets you watch all premium football matches, with live stats and instant replays available.
For its first app install campaign on TikTok, The TOD team leveraged the excitement before World Cup 2022. The campaign ran for three weeks with the goal of driving app installs across the United Arab Emirates, Saudi Arabia and Qatar.
Partnering with TikTok creators during the pre-World Cup season
In order to reach and engage its target audiences on TikTok, the TOD team partnered with five TikTok creators using TikTok Creator Marketplace (TTCM), Tiktok's official platform for brand and creator collaborations. Through TTCM, the brand was able to discover creators in the region that have a strong following in the gaming and sports communities on TikTok.
Each creator showcased the app and its selection of sports and entertainment titles. These include international blockbusters like Spider-Man: No Way Home and The Matrix Resurrections or popular TV shows like Pretty Little Liars and Gossip Girl. For football enthusiasts, the creators also made sure to highlight the UEFA Champions League matches.
Once all creator videos were approved and live, the brand worked with the TikTok team to ensure the videos were reaching as many relevant users as possible. This was done through Spark Ads, which allowed the brand to “boost" creator videos to reach a wider audience without losing the videos' organic feel.
Targeting optimizations were also implemented through lookalike audiences, making sure the campaign reached users who are more likely to download the app.
Achieving cost-efficient app installs through creator-led content
TOD's creator-led campaign on TikTok drove over 31,000 app installs. The successful results proved the winning combination of leveraging a seasonal moment and collaborating with relevant creators. Compared to industry benchmarks, the campaign also had a 67% more efficient cost-per-install and an 87% more efficient conversion rate.
Because TikTok creators drive authentic connections with their communities, the campaign also had a 50% video completion rate that was 128% higher than industry benchmark.
Want to drive an app install campaign on TikTok to get users to download your app? Partnering with creators is one of the best ways to do it! Visit TikTok Creator Marketplace and start discovering creators in your industry.
Driving product awareness with humorous creator content
Nothing kills romance like bad breath. At least, that’s the message global toothpaste brand Close Up used for its recent amusing TikTok creator campaign in Egypt.
Through TikTok Creator Marketplace (TTCM), Close Up found the perfect creator match for the dating-themed content, helping the brand to drive awareness of its oral hygiene products, while improving reach and boosting video views.
Close Up also used a Brand Lift Study to measure Ad Recall and Intent among viewers to optimise resonance on TikTok and gather impactful learnings.
Bringing a branded concept to life
Close Up oral hygiene products are all about giving customers the ‘confidence to get close’. For the toothpaste brand’s collaboration, the content showed creators in first date scenarios with a voiceover revealing their inner thoughts, building to the moment they detect their date's bad breath.
With this humorous date-gone-wrong concept in mind, the brand utilised TTCM to collaborate with creators that would bring comedic value, helping them tap into target audiences.
On TTCM, granular search filters enable brands to select the right creators: from audience country and size, to specific interests and keywords; like comedy, for example. For Close Up, creators @taghreed.e, @bassantm.dinar, @mooredaa and @farahharidy all brought their own humorous spin to the content, driving product awareness and boosting engagement among their audiences. With TTCM, Close Up also boosted the content with Spark Ads, maximising reach and promoting its products with funny, relatable content.
Achieving results through comedy
By utilising a Brand Lift Study, Close Up was able to measure the impact of its creator collaborations through TTCM. Across the campaign, the storytelling content resonated with the target audience, meaning the brand saw significant uplift in Ad Recall.
The collaborations also drove action: Close Up measured +3.7% intent uplift. By utilising TTCM, the brand was able to find the right creators to tap into engaged audiences, delivering a strong message about their products in an authentic, playful way.
Overall, the campaign received 50.3M video views and 444.5K engagements, boosting awareness across the target audience.
Reaching target communities through creator collaborations
From running to roller skating, weightlifting to waterskiing, hiking to horse riding – Decathlon provides customers with everything they need to stay active at an affordable price.
TikTok Creator Marketplace enabled Decathlon to easily find and seamlessly collaborate with a variety of exercise-enthusiast creators on TikTok – showing how its product range helps everyone get active.
Through creator collaborations, the sports retailer authentically tapped into engaged communities to boost their reach and build product awareness with TikTok sports-lovers across UAE, Kuwait and Qatar.
Engaging a variety of sports communities through creators
TikTok Creator Marketplace (TTCM) makes it easy for brands to find the right creators to collaborate with. This is key for ensuring the content produced feels authentic and reaches the right TikTok communities.
For Decathlon, using TTCM helped them find a range of sporty creators, enabling the brand to reach a variety of audiences: from occasional exercisers, to fully-fledged fitness enthusiasts.
With TTCM, Decathlon was able to easily boost content from this collaboration with Spark Ads – driving further reach and promoting the brand with ad content that felt authentic.
Creator collaboration made easy
By boosting the creator content with Spark Ads, Decathlon saw lower costs, higher engagement and higher ad recall. Creator content through this collaboration also received a huge 71% increase in view-through rate, demonstrating the impact of selecting the right creators for relevant, high-quality authentic content.
For Decathlon, the seamless workflow and tools on TikTok Creator Marketplace enabled easier collaboration than ever before. The platform allowed the brand to easily partner with creators that connected them to an engaged audience, allowing them to build a benchmark-breaking campaign in a timely and cost-efficient way.
Whether you own a makeup line or run a beauty salon, you probably know that Ramadan is a season where people want to look (and feel) their best!
With its diverse users and content creators, TikTok becomes the ultimate beauty destination during the holy month.
📊 Ramadan Stats
45% purchase/plan to purchase beauty and hygiene products
56% go more to spas, massages, etc.
74% are looking for Beauty and Personal Care tips & tricks
72% are looking for product reviews/unboxings
💡 Top Tip
TikTok’s beauty communities are diverse, so make sure you are tapping into the communities that align with your target audience. A great way to do this is to work with the right creators and use the appropriate hashtags.
Got a hair salon or hair product? Use #HairTok. Promoting your line of makeup and cosmetics? Work with creators that are active on the #MakeupTok communities.
Content that shows real and entertaining family moments is among the most popular types of content on TikTok, and Ramadan moments are no exception!
If your Ramadan campaign aims to inspire and entertain your audience, then working with creators in family and parenting communities is a great way to make your brand relevant this season.
📊 Ramadan Stats
83% of users are looking for entertaining and fun videos
71% of users are looking for Ramadan home decor ideas
💡 Top Tip
Ramadan family moments don’t have to be picture-perfect!
One of the things that distinguishes TikTok creators is their authenticity, so don’t be afraid to “get real" in your content–whether that’s injecting some humor into your campaign or showing the messier side of family life during Ramadan.
Just like with any festive season, Ramadan is a time when users are looking to upgrade their wardrobes.
Many users look for style inspiration and shopping deals, so make sure your fashion brand gets in front of them at the right moment.
📊 Ramadan Stats
84% upgrade their wardrobe with festive clothing
68% have purchased/are planning to purchase clothing and fashion
80% are looking for information on the best Ramadan fashion deals
75% are looking for Ramadan fashion tips and ideas
💡 Top Tip
Starting TikTok trends is a great way for brands to go viral on TikTok!
Trends encourage interaction and participation from users, so think about how you can leverage this for your fashion brand. Ask users to show off their favorite Ramadan looks or create new styles using old clothes in their closet.
It goes without saying that Ramadan is a season for shopping. So if ecommerce is a significant channel for your brand, then you can influence users’ buying behavior by collaborating with creators that your target audience follows and engages with.
Think unboxing and product review videos, which soar in popularity during Ramadan.
📊 Ramadan Stats
49% use online shopping apps
44% use grocery delivery apps
82% are looking for reviews of Ramadan sales/offers
80% are looking for information on best Ramadan deals
💡 Top Tip
There’s a myriad of shopping communities on TikTok and no two are alike. There are Bargain Hunters, Grocery Advisors and even Eid Gadgeteers that are all about finding the best gadget deals during Eid.
Think about which community you want to engage and collaborate with creators in those communities.
Ramadan is just around the corner. And this means brands are starting to gear up for one of the biggest seasons in the region!
One of the things that makes TikTok distinct is how users gather as communities around shared passions and interests–be it food, entertainment, beauty or luxury. And during Ramadan, these communities become more active on Tiktok, by watching and engaging with videos that capture their interest.
Not only are users immersing themselves in content, they are also shopping more during Ramadan. In 2022, TikTok users spent 1.6X more than their planned amount on purchases*.
So how can brands better engage with communities on TikTok this Ramadan season?
If you don't know where to start, it's a great idea to begin by identifying the most powerful moments on TikTok during Ramadan. Ensure that your Ramadan campaign taps into one or more of these moments, and you'll have a great chance of inspiring users with your brand and influencing their shopping behavior!
1. Cooking Moment
It's not surprising that cooking becomes one of the most popular Ramadan moments on TikTok.
So if you're in F&B or any business related to food and cooking, make sure you embed this moment into your campaign.
There are numerous communities on TikTok that you can tap into, beyond moms and cooking enthusiasts.
For example, did you know that the hashtag #GamerFood has about 7 million views on TikTok**?
That's right, there are entire communities on TikTok that are centered around food and snack ideas for hungry but busy gamers. Make sure you are tapping into these niche communities as well!
**TikTokMarSci Global Community and Self-Expression Study, UAE, KSA 2021, by Flamingo TikTok Internal Data – Ramadan 2022 Platform Analysis (UAE, KSA, EG)
Influencer marketing is not new
For many brands, influencer marketing might sound like a relatively new marketing tactic, brought about by today's ever-present social media landscape. But did you know that influencer marketing actually goes back to at least a century?
As early as the 1940's, brands have been leveraging popular personalities to promote their business. Think about TV and radio commercials, print ads and billboards that featured celebrity endorsements. These are essentially forms of influencer marketing too!
How social media changed the game
The emergence of social media leveled the playing field. Suddenly, you don't have to be a famous actor, athlete or musician to be considered an influencer. Today, bloggers, serial travelers, gamers, home cooks and stay-at-home moms can amass millions of followers who engage with their content. The more followers an influencer had, the wider their “pyramid of influence" becomes.
This influence model was flipped yet again with the emergence of TikTok and creators on its platform. But how do creators actually differ from influencers?
Here are 4 key differences between influencers and creators:
1. Influencers have networks of followers, creators have communities based on interest.
Whether it's #momsoftiktok, #booktok, #gamingontiktok or #fashiontiktok, TikTok has many communities built around the specific interests of its users. Unlike a group of followers that may have minimal interaction with each other, communities create a sense of belonging. And it's these communities that a creator engages with.
Because these communities are built through shared passions and interests, the conversations within them are more intimate and engaging. And as long as the creator produces content that connects with these communities, users will engage with these creators.
2. Influencers are known for their status, creators are known for their content and expertise.
At TikTok, no two creators are the same.
Rather than the size of their followers, TikTok creators are distinguished by the originality of their content. In fact, 82% of viewers find TikTok creators' content more unique and creative*.
When you collaborate with creators, you also eliminate the added expense for developing creatives since these are covered by creator fees in most cases.
3. Influencers build their own brand, creators build interaction and participation.
Even when they are collaborating with brands, influencers focus on building their own brand and persona. This is evident in most influencers' content which shows the places they've been to, products they use, people they meet and things they eat. This one-way communication creates little chance for followers to participate and engage.
In contrast, TikTok creators encourage dialogue. Users stitch or duet their favorite creators' content and can even comment with their own videos. In fact, when creators publish sponsored videos that feature a brand, 65% of users showcase the same brand when replicating the creator's content*.
4. Influencers are aspirational, creators are authentic and relatable.
“Show-off", “fake", “artificial".
These are some of the words that users have started to associate with influencers, clearly indicating that the influencer aesthetic is beginning to lose its appeal. While influencers create polished and stylized content for their followers to aspire to, creators are known for their relatable content. In fact, 76% of users find TikTok creators to be “approachable" and that they can “connect" with them*.
What does this mean for brands?
Regardless of whether you are working with influencers or not, chances are you want your target consumers to connect with your brand in a meaningful way.
Consumers who trust and engage with your brand are more likely to convert into buying customers. Collaborating with creators helps you achieve this by:
Putting your brand at the center of communities that are interested in your industry
Creating original content for your campaign that will delight users
Encouraging dialogue and participation from users
Showcasing your brand in a relatable way
Ready to see dive into creators and discover the ones that's right for your brand? Visit TikTok Creator Marketplace to launch your own creator campaign.