Each creator put their own spin on the brief, producing ‘mini episodes’ from popular Ramadan genres, such as romance, drama, horror and comedy. From dramatic monologues to  declarations of true love, each creator found humorous, seasonally relatable ways to introduce the product in their own authentic styles. 

TikTok Creator Marketplace helped the toothpaste brand find the right creators, whose storytelling ability compelled viewers to watch longer. In fact, Colgate’s creator content achieved far better video completion rates compared to shorter branded content from the same campaign.

For Colgate, partnering with the right creators and developing the right content on TikTok during Ramadan enabled the brand to reach consumers in Saudi Arabia in a relatable, authentic and entertaining way, while still driving big results.

• Tip 1: Use the search bar to find creators by keywords.
• Tip 2: Set location filters.
• Tip 3: Filter your search by number of creators' followers
• Tip 4: Make use of additional filters to refine your search
• Tip 5: Check creator profiles or watch videos to ensure brand fit.
• Tip 6: Shortlist your selected creators
• Tip 7: Let creators find YOU with Open Applications

One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.

You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.

Want to go beyond a broad creator search? 

We offer additional filters so you can get really granular with your search! These include: 

• Categories/Industry
• Audience Demographics
• Average Views per Video
• Engagement Rate

You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.

Once you have completed your search, you'll see both Creators and Videos in your results!

Click on the Videos tab to start watching creator videos relevant to your search. 

When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.

• Average views on their videos
• Number of followers and follower growth rate
• Engagement rate
• Most Recent and Most Popular Videos
• Brands they previously partnered with (if any)

Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign. 

You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).

Ready to begin your search for TikTok creators to collaborate with? 

The campaign was divided into three key phases: 

• Kit Kat kicked off the debate
• Creators responded to the brand with their own ways of enjoying the treat
• The conversation continued via creator duets and debates in the comment section

Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.

*Source: TikTok Brand Lift Study

**Source: Nielsen Matched Panel Analysis

Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.

DCT collaborated with the creator Vlada, better known by her TikTok handle @notyourlocalhabibi, who is known for her comedic and relatable videos. To show just how Abu Dhabi is the perfect destination for travelers of all ages, Vlada was paired with the “coolest Grandma" who gamely participated in travel activities (including “burning rubber" behind the wheel at the Formula One race track!).

The last destination was the Al Ain Palace to celebrate Eid! Wearing beautiful abaya dresses, the ladies explored the majestic halls and pathways of the luxurious 4-star hotel. They also handed eidiya to children (gifts traditionally handed by older relatives to children during Eid) and enjoyed some authentic Emirati food.

Celebrating a religious holiday while immersing in the local culture was the perfect way to end the fun TikTok video series. To amplify reach, DCT leveraged Spark Ads to boost the creator videos targeted towards users who were interested in travel.

Compared to industry benchmarks, the campaign had a 125% increase in view-through rate, with many of the viewers engaging with the videos and leaving comments. From a cost efficiency standpoint, DCT also saw a 75% decrease in cost-per-view, proving that creator-led content was effective in maximizing advertising budget.

Are you in the travel industry and planning your next travel marketing activation? Partnering with TikTok creators is one of the most effective ways of engaging travel enthusiasts. Visit TikTok Creator Marketplace and start discovering creators for your next campaign.

Each creator showcased the app and its selection of sports and entertainment titles. These include international blockbusters like Spider-Man: No Way Home and The Matrix Resurrections or popular TV shows like Pretty Little Liars and Gossip Girl. For football enthusiasts, the creators also made sure to highlight the UEFA Champions League matches.

Once all creator videos were approved and live, the brand worked with the TikTok team to ensure the videos were reaching as many relevant users as possible. This was done through Spark Ads, which allowed the brand to “boost" creator videos to reach a wider audience without losing the videos' organic feel.

Targeting optimizations were also implemented through lookalike audiences, making sure the campaign reached users who are more likely to download the app.

Because TikTok creators drive authentic connections with their communities, the campaign also had a 50% video completion rate that was 128% higher than industry benchmark.

Want to drive an app install campaign on TikTok to get users to download your app? Partnering with creators is one of the best ways to do it! Visit TikTok Creator Marketplace and start discovering creators in your industry.

Close Up oral hygiene products are all about giving customers the ‘confidence to get close’. For the toothpaste brand’s collaboration, the content showed creators in first date scenarios with a voiceover revealing their inner thoughts, building to the moment they detect their date's bad breath. 

With this humorous date-gone-wrong concept in mind, the brand utilised TTCM to collaborate with creators that would bring comedic value, helping them tap into target audiences. 

On TTCM, granular search filters enable brands to select the right creators: from audience country and size, to specific interests and keywords; like comedy, for example. For Close Up, creators @taghreed.e, @bassantm.dinar, @mooredaa and @farahharidy all brought their own humorous spin to the content, driving product awareness and boosting engagement among their audiences. With TTCM, Close Up also boosted the content with Spark Ads, maximising reach and promoting its products with funny, relatable content. 

By utilising a Brand Lift Study, Close Up was able to measure the impact of its creator collaborations through TTCM. Across the campaign, the storytelling content resonated with the target audience, meaning the brand saw significant uplift in Ad Recall.

The collaborations also drove action: Close Up measured +3.7% intent uplift. By utilising TTCM, the brand was able to find the right creators to tap into engaged audiences, delivering a strong message about their products in an authentic, playful way. 

Overall, the campaign received 50.3M video views and 444.5K engagements, boosting awareness across the target audience.

TikTok Creator Marketplace (TTCM) makes it easy for brands to find the right creators to collaborate with. This is key for ensuring the content produced feels authentic and reaches the right TikTok communities. 

For Decathlon, using TTCM helped them find a range of sporty creators, enabling the brand to reach a variety of audiences: from occasional exercisers, to fully-fledged fitness enthusiasts.

Across the collaborations, creators brought their own style. One creator showed how she stays active as a mum and gets her son moving, too – from beach days to playing football in the garden. Another visited a Decathlon store to showcase the variety of products on the shelves. And two of the creators showed how they use the retailer’s products with positive messages around exercise, from “Staying active is not boring”, to “Healthy body = healthy mind”. 

With TTCM, Decathlon was able to easily boost content from this collaboration with Spark Ads – driving further reach and promoting the brand with ad content that felt authentic. 

By boosting the creator content with Spark Ads, Decathlon saw lower costs, higher engagement and higher ad recall. Creator content through this collaboration also received a huge 71% increase in view-through rate, demonstrating the impact of selecting the right creators for relevant, high-quality authentic content.

For Decathlon, the seamless workflow and tools on TikTok Creator Marketplace enabled easier collaboration than ever before. The platform allowed the brand to easily partner with creators that connected them to an engaged audience, allowing them to build a benchmark-breaking campaign in a timely and cost-efficient way.  

• Food and Beverage
• Beauty and Personal Care
• Family and Parenting
• Fashion
• Ecommerce

86% buy more F&B-related products when preparing or planning for Ramadan

80% are looking for Iftar ideas

78% are looking for Suhoor ideas

83% of users are looking for entertaining and fun videos

71% of users are looking for Ramadan home decor ideas

84% upgrade their wardrobe with festive clothing

68% have purchased/are planning to purchase clothing and fashion

80% are looking for information on the best Ramadan fashion deals

75% are looking for Ramadan fashion tips and ideas

49% use online shopping apps

44% use grocery delivery apps

82% are looking for reviews of Ramadan sales/offers

80% are looking for information on best Ramadan deals