One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.
We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers? Not sure how many followers you should aim for? It ultimately depends on your campaign objectives. Check out this handy guide.
You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.
Want to go beyond a broad creator search? We offer additional filters so you can get really granular with your search! These include: You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.
Once you have completed your search, you'll see both Creators and Videos in your results! Click on the Videos tab to start watching creator videos relevant to your search.
When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.
Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign. You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).
Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators. With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.
Ready to begin your search for TikTok creators to collaborate with?
💡 Tip 1: Use the search bar to find creators by keywords.
🤓 Did you know?
💡 Tip 2: Set location filters.
💡 Tip 3: Filter your search by number of creators' followers
📖 Expert Tip
💡 Tip 4: Make use of additional filters to refine your search
💡 Tip 5: Check creator profiles or watch videos to ensure brand fit.
💡 Tip 6: Shortlist your selected creators
💡 Tip 7: Let creators find YOU with Open Applications
📖 Expert Tip
Ad Recall Lift* Purchase Intent Lift* In-Store Sales Lift** Kit Kat’s famous slogan has been encouraging the world to ‘have a break’ for decades. But the beloved chocolate brand also knows that everyone enjoys their breaks – and their Kit Kats – differently.
Kit Kat wanted to speak to the youth of Saudi Arabia with a creator-led TikTok campaign that sparked conversations around the best way to enjoy a Kit Kat.
With TikTok Creator Marketplace, the brand was able to partner with the top creators in Saudi Arabia to kickstart the conversation through a creator-led activation. The playful debate got fellow creators and Kit Kat’s target audience involved in a memorable format that boosted ad recall and drove purchase intent among young people across Saudi Arabia.
Kit Kat’s campaign was centred around the #MyBreak hashtag, with each creator offering their own take on the best way to eat a Kit Kat: Do you take a bite from the bar? Eat one finger at a time? Or dip it in your tea? Turns out – it’s a hot topic.
The campaign was divided into three key phases:
TikTok Creator Marketplace enabled Kit Kat to search and partner with local creators from Saudi Arabia to create localised content that invited their target audience into the conversation.
Kit Kat took a unique approach by encouraging people to talk about how they personalise their experience with the brand – inspiring conversations that showcased product love in an authentic, entertaining way.
Kit Kat’s creator campaign reached over 14M unique users on TikTok. By partnering with creators on TikTok Creator Marketplace, Kit Kat sparked conversations that put people’s enjoyment of its product at the heart of the campaign.
By involving creators and users in the debate, Kit Kat created a memorable campaign that showcased brand love and still felt authentic. The brand saw a 3.6% rise in purchase intent as a result of the campaign and a 5.2% lift in in-store sales.
Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.
*Source: TikTok Brand Lift Study **Source: Nielsen Matched Panel Analysis
KEY RESULTS
14.4%
3.6%
5.2%
The Objective
Creators starting conversations
The Solution
Engaging target audiences with a creator-led activation
The Results
Boosting ad recall and driving in-store sales
Unique Reach Video Views Engagement videos created under Hashtag Challenge Ad Recall Lift Brand Awareness Lift
Start your own trend on TikTok to get your target consumers participating! Visit TikTok Creator Marketplace to find creators to lead your campaign.
KEY RESULTS
11.3.M
92M
710K
13.6K
8.4%
13.3%
The Objective
Launching Hashtag Shaped Cheetos on TikTok
The Solution
Combining Branded Effect and a Hashtag Challenge led by creators
The Results
Achieving significant reach and brand lift success
Reach Increase in View-Through Rate vs. industry benchmarks Share of Voice in GCC and UK
For their summer campaign, DCT turned to TikTok to show how summertime was a fantastic time to visit Abu Dhabi. DCT aimed to target travel enthusiasts across Gulf countries and the UK, and generate awareness and excitement around the emirate’s many tourist destinations.
DCT collaborated with the creator Vlada, better known by her TikTok handle @notyourlocalhabibi, who is known for her comedic and relatable videos. To show just how Abu Dhabi is the perfect destination for travelers of all ages, Vlada was paired with the “coolest Grandma" who gamely participated in travel activities (including “burning rubber" behind the wheel at the Formula One race track!).
The last destination was the Al Ain Palace to celebrate Eid! Wearing beautiful abaya dresses, the ladies explored the majestic halls and pathways of the luxurious 4-star hotel. They also handed eidiya to children (gifts traditionally handed by older relatives to children during Eid) and enjoyed some authentic Emirati food.
Celebrating a religious holiday while immersing in the local culture was the perfect way to end the fun TikTok video series. To amplify reach, DCT leveraged Spark Ads to boost the creator videos targeted towards users who were interested in travel.
Compared to industry benchmarks, the campaign had a 125% increase in view-through rate, with many of the viewers engaging with the videos and leaving comments. From a cost efficiency standpoint, DCT also saw a 75% decrease in cost-per-view, proving that creator-led content was effective in maximizing advertising budget.
Are you in the travel industry and planning your next travel marketing activation? Partnering with TikTok creators is one of the most effective ways of engaging travel enthusiasts. Visit TikTok Creator Marketplace and start discovering creators for your next campaign.
KEY RESULTS
20M+
125%
>60%
The Objective
Showcasing Abu Dhabi as a premier summer destination
The Solution
Partnering with TikTok creators for an interactive travel video series
The Results
Achieving significant milestones at an efficient cost
App Installs Efficiency in cost-per-install Conversion efficiency vs industry benchmark
For sports lovers, TOD also offers access to award-winning beIN Sports award-winning channels. TOD 360 lets you watch all premium football matches, with live stats and instant replays available.
For its first app install campaign on TikTok, The TOD team leveraged the excitement before World Cup 2022. The campaign ran for three weeks with the goal of driving app installs across the United Arab Emirates, Saudi Arabia and Qatar.
Each creator showcased the app and its selection of sports and entertainment titles. These include international blockbusters like Spider-Man: No Way Home and The Matrix Resurrections or popular TV shows like Pretty Little Liars and Gossip Girl. For football enthusiasts, the creators also made sure to highlight the UEFA Champions League matches.
Once all creator videos were approved and live, the brand worked with the TikTok team to ensure the videos were reaching as many relevant users as possible. This was done through Spark Ads, which allowed the brand to “boost" creator videos to reach a wider audience without losing the videos' organic feel.
Targeting optimizations were also implemented through lookalike audiences, making sure the campaign reached users who are more likely to download the app.
Because TikTok creators drive authentic connections with their communities, the campaign also had a 50% video completion rate that was 128% higher than industry benchmark.
Want to drive an app install campaign on TikTok to get users to download your app? Partnering with creators is one of the best ways to do it! Visit TikTok Creator Marketplace and start discovering creators in your industry.
KEY RESULTS
31,300
+67%
+84%
The Objective
Launching an app install campaign on TikTok
The Solution
Partnering with TikTok creators during the pre-World Cup season
The Results
Achieving cost-efficient app installs through creator-led content
Want to partner with creators on TikTok to promote your brand? TikTok Creator Marketplace is TikTok's official platform for brand and creator collaborations on TikTok. Need help finding the top creators for your brand? Fill out the form below and we will send you a list of TikTok creators in your country and industry.
Fill out the form to request one or more lists of suggested creators. Choose from: To ensure you get your list, be sure to provide the email address used in your TikTok Creator Marketplace account. Please allow for up to two (2) business days to receive your suggested creators list.
Request your list of suggested creators
Video Views Ad Recall Lift Intent Uplift Nothing kills romance like bad breath. At least, that’s the message global toothpaste brand Close Up used for its recent amusing TikTok creator campaign in Egypt. Through TikTok Creator Marketplace (TTCM), Close Up found the perfect creator match for the dating-themed content, helping the brand to drive awareness of its oral hygiene products, while improving reach and boosting video views. Close Up also used a Brand Lift Study to measure Ad Recall and Intent among viewers to optimise resonance on TikTok and gather impactful learnings.
Close Up oral hygiene products are all about giving customers the ‘confidence to get close’. For the toothpaste brand’s collaboration, the content showed creators in first date scenarios with a voiceover revealing their inner thoughts, building to the moment they detect their date's bad breath. With this humorous date-gone-wrong concept in mind, the brand utilised TTCM to collaborate with creators that would bring comedic value, helping them tap into target audiences. On TTCM, granular search filters enable brands to select the right creators: from audience country and size, to specific interests and keywords; like comedy, for example. For Close Up, creators @taghreed.e, @bassantm.dinar, @mooredaa and @farahharidy all brought their own humorous spin to the content, driving product awareness and boosting engagement among their audiences. With TTCM, Close Up also boosted the content with Spark Ads, maximising reach and promoting its products with funny, relatable content.
By utilising a Brand Lift Study, Close Up was able to measure the impact of its creator collaborations through TTCM. Across the campaign, the storytelling content resonated with the target audience, meaning the brand saw significant uplift in Ad Recall. The collaborations also drove action: Close Up measured +3.7% intent uplift. By utilising TTCM, the brand was able to find the right creators to tap into engaged audiences, delivering a strong message about their products in an authentic, playful way. Overall, the campaign received 50.3M video views and 444.5K engagements, boosting awareness across the target audience.
KEY RESULTS
50.3M
5.7%
3.7%
The Objective
Driving product awareness with humorous creator content
The Solution
Bringing a branded concept to life
The Results
Achieving results through comedy
Increase in Ad Recall Increase in View-Through Rate Lower cost-per-mille (CPM)
From running to roller skating, weightlifting to waterskiing, hiking to horse riding – Decathlon provides customers with everything they need to stay active at an affordable price. TikTok Creator Marketplace enabled Decathlon to easily find and seamlessly collaborate with a variety of exercise-enthusiast creators on TikTok – showing how its product range helps everyone get active. Through creator collaborations, the sports retailer authentically tapped into engaged communities to boost their reach and build product awareness with TikTok sports-lovers across UAE, Kuwait and Qatar.
TikTok Creator Marketplace (TTCM) makes it easy for brands to find the right creators to collaborate with. This is key for ensuring the content produced feels authentic and reaches the right TikTok communities. For Decathlon, using TTCM helped them find a range of sporty creators, enabling the brand to reach a variety of audiences: from occasional exercisers, to fully-fledged fitness enthusiasts. Across the collaborations, creators brought their own style. One creator showed how she stays active as a mum and gets her son moving, too – from beach days to playing football in the garden. Another visited a Decathlon store to showcase the variety of products on the shelves. And two of the creators showed how they use the retailer’s products with positive messages around exercise, from “Staying active is not boring”, to “Healthy body = healthy mind”. With TTCM, Decathlon was able to easily boost content from this collaboration with Spark Ads – driving further reach and promoting the brand with ad content that felt authentic.
By boosting the creator content with Spark Ads, Decathlon saw lower costs, higher engagement and higher ad recall. Creator content through this collaboration also received a huge 71% increase in view-through rate, demonstrating the impact of selecting the right creators for relevant, high-quality authentic content. For Decathlon, the seamless workflow and tools on TikTok Creator Marketplace enabled easier collaboration than ever before. The platform allowed the brand to easily partner with creators that connected them to an engaged audience, allowing them to build a benchmark-breaking campaign in a timely and cost-efficient way.
KEY RESULTS
4%
71%
55%
The Objective
Reaching target communities through creator collaborations
The Solution
Engaging a variety of sports communities through creators
The Results
Creator collaboration made easy
86% buy more F&B-related products when preparing or planning for Ramadan 80% are looking for Iftar ideas 78% are looking for Suhoor ideas
83% of users are looking for entertaining and fun videos 71% of users are looking for Ramadan home decor ideas
84% upgrade their wardrobe with festive clothing 68% have purchased/are planning to purchase clothing and fashion 80% are looking for information on the best Ramadan fashion deals 75% are looking for Ramadan fashion tips and ideas
49% use online shopping apps 44% use grocery delivery apps 82% are looking for reviews of Ramadan sales/offers 80% are looking for information on best Ramadan deals
FOOD AND BEVERAGE
📊 Ramadan Stats
💡 Top Tip
⭐ F&B Creators⭐
BEAUTY AND PERSONAL CARE
📊 Ramadan Stats
💡 Top Tip
⭐ Beauty and Personal Care Creators ⭐
FAMILY AND PARENTING
📊 Ramadan Stats
💡 Top Tip
⭐Family and Parenting Creators⭐
FASHION
📊 Ramadan Stats
💡 Top Tip
⭐Fashion Creators⭐
ECOMMERCE
📊 Ramadan Stats
💡 Top Tip
1. Cooking Moment
2. Shopping Moment
3. Iftar Moment
4. Entertainment Moment
