features Archives - Learning Lab METAP | TikTok Creator Marketplace

What are Invite Links?

Invite links are a new campaign type that allows you to invite creators outside of the TikTok Creator Marketplace platform by generating a link for creators to upload their videos.

This allows you to collaborate with creators even if they are not registered on TTCM.

Why use Invite Links?

🤼 Access to any TikTok creator

With Invite Links, you no longer need to limit your collaborations to creators who are registered on TikTok Creator Marketplace. You can now collaborate with any creator who meets the local age requirement in their country (for example, creators who are 18 and above in the US).

📊 Access to aggregated, first-party reporting

One of the top benefits of TikTok Creator Marketplace is that it enables brands to see the performance of their campaign right from their TTCM account. No need to request screenshots from creators to see how your videos are performing! You can easily go to the Reporting dashboard of your account to see metrics such as video views, engagement rate, etc.

Please note that it takes the dashboard one to two days to reflect the latest data from your campaign. So don't worry if you don't see the most updated results right away!

😎 Easy flexible flow

As TikTok's official platform for brand and creator collaborations, TikTok Creator Marketplace offers an end-to-end workflow for your creator campaigns on TikTok. You can discover creators, brief campaigns, review videos and see analytics without leaving the platform!

However, we understand that some clients might not need to use all these features.

Before Invite Links, TTCM was a contained environment where brands and agencies could only partner with TTCM creators through the platform's end-to-end workflow. Now, Invite Links gives you the ability to collaborate with any creator in a more customized way using your preferred process.

🔗Access to Anchors

Did you know that Invite Links have been integrated with another awesome feature on TikTok Creator Marketplace called Anchors? TTCM Anchors allow brands to pin links within creator videos or the video's comment section.

Clients can use Anchors to link to their brand websites, product pages or any landing page that they want viewers to land on after watching the creator video.

How to use Invite Links

If you're ready to start using Invite Links to collaborate with any creators, follow the simple steps below!

1. Verify your TikTok Creator Marketplace account

You need to verify your TikTok Creator Marketplace account to start using Invite Links.

Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Invite Link campaign

Now you're all set to create your Invite Link campaign!

Create a new campaign and select Invite Link under Collaboration Type
Click Confirm
Fill out your Brand and Contact Info, Campaign Details, Deliverables and Payment. If you want to integrate Anchor links to your campaign, add an app download link under Additonal Promotions and request for ad authorization. Please note that Invite Links currently do not support payments, so you will need to select “No" under Online Transactions.

3. Share the Invite Link with the creator

Your Invite Link will now be generated, and you can now share it directly with the creator you want to collaborate with via your preferred channels offline.

On the creator side, they will see the campaign details when they click on the link. The creator then needs to upload the video via the Invite Link.

4. Monitor your campaign performance

To see how your creator-led campaign is performing, go to the Reporting dashboard in your TTCM account. You can select Invite Link Only in the filters to quickly search for your campaigns that used Invite Links.

Note that it takes about two days for data to appear so don't worry if you don't see any results immediately after your videos go live.

FAQs about Invite Links

Q: Who is eligible to create an Invite Link campaign?

Invite Link campaigns are available to all registered and business verified advertisers on TTCM.

Q: Is there a limit to the number of videos per campaign?

A maximum of 100 videos can be uploaded per campaign.

Q. How can I deactivate an Invite Link campaign?

You can deactivate your Invite Link campaign in your TTCM account via Campaigns > Dashboard > Reporting *Note: Once deactivated, you will not be able to activate it again

Q: A creator uploaded the wrong video, how can I delete it?

Currently, you cannot delete the videos on your end, but you can contact the creator to do so.

Q: Is early video moderation available within the flow when using Invite links?

Early Moderation is currently unavailable for Invite Links. Please plan accordingly.

Q: Will I be able to approve the creator’s video before it is posted publicly?

Invite links is currently in beta testing and brand approval of a creator’s video within the collaboration flow is currently unavailable. It is recommended that you plan to review the creator’s video before requesting the video to be uploaded to the Invite link. The creator should upload the video to the Invite link when you are ready for the video to be publicly posted.

Invite Links is currently in beta testing and will soon be available on TikTok Creator Marketplace. Stay tuned for more updates!

Want to start using Invite Links now? Contact your TikTok representative to learn more and be one of the first clients to use this feature.