Make the most out of your key shopping moments

No matter what the holiday moment, brands on TikTok have an opportunity to inspire shoppers from discovery to purchase and beyond. Unlock creator essentials this holiday season today.
Our TikTok Creator Marketplace experts will be hosting a webinar on Wednesday, 27th September at 10:00AM PT showcasing what really works, how it works and even better – hear from creators who are living and breathing TikTok and brand partnerships.

TTCM Best Practices Webinar

Wednesday, 28th September at 10:00AM PY

Joining the TTCM panel will be TTCM Creators who will be there to share and walk through some key areas:
  • What value can a creator add?
  • What to think about when choosing your creator?
  • What makes a good brief?
  • Why brands should let creators be themselves?
  • How to maximise TTCM this holiday season?
But wait, there's more!
FREE ad credits to boost your holiday creator campaign? 🎁
This holiday season, we want to help you make your campaigns go further and wider. We are offering you the chance to earn up to $7,500USD in Ad Credits through our HOLIDAY2023 campaign! Find out how now! 

HOLIDAY2023 Promotion starts on 01/10/23 and ends on 31/01/24. Participants must hold a TTCM advertiser account, be 18+ and be in UK, USA, FRA, GER, SPA or ITA. Credits will be credited by 31/01/24 and expire on 31/12/24. In case of any disputes or conflict, TikTok will have the final decision as to whether the advertiser qualifies for Ad Credits. Coupon Terms apply.

Use Advertising Code HOLIDAY2023 to get up to US$7,500 Ad Credits

How does it work?

1. Create a campaign on TikTok Creator Marketplace.

2. Fill in your campaign brief in the deliverables.

3. Enter Advertising Code HOLIDAY2023 in the 'Advertising Code' section under Payment details. Click 'Enter' to confirm.

Once you enter the HOLIDAY2023 advertising code and publish your campaign, we will be able to track your campaign progress and allocate any Ad Credits you qualify for upon successful completion of your TikTok Creator Marketplace campaign.

To qualify for the Ad Credits, advertisers must complete a certain number of completed TTCM videos between 1st October 2023 to 31 January 2024:
  • Milestone 1: $500 (five hundred) Ad Credit – Complete a minimum of one (1) creator campaign with a minimum of two (2) creators and five (5) videos through TikTok Creator Marketplace using the Advertising Code HOLIDAY2023
  • Milestone 2: $2,000 (two thousand) Ad Credit – Complete a minimum of one (1) creator campaign with a minimum of five (5) creators and ten (10) videos through TikTok Creator Marketplace using the Advertising Code HOLIDAY2023
  • Milestone 3: $7,500 (seven thousand five hundred) Ad Credit – Complete a minimum of one (1) creator campaign with a minimum of fifteen (15) creators and thirty (30) videos through TikTok Creator Marketplace using the Advertising Code HOLIDAY2023
The maximum Ad Credit per client is US$7,500 (seven thousand five hundred) Ad Credit (or equivalent in local currency) and is determined by the reached milestone during the campaign period. The Ad Credit can not be combined with any other ad incentives.
Ensure the Content disclosure setting is switched on, Branded content checked, and that the video is linked to the TTCM campaign.

HOLIDAY2023 Promotion starts on 01/10/23 and ends on 31/01/24. Participants must hold a TTCM advertiser account, be 18+ and be in UK, USA, FRA, GER, SPA or ITA. This offer is not available to Agency Success Partners. One TikTok Creator Marketplace Campaign can not exceed more than 10 videos. Only newly produced videos during the campaign period with creators who have a minimum of 50,000 followers will be eligible. Duplication of previous videos will not be included. Credits will be credited by 31/01/24 and expire on 31/12/24. In case of any disputes or conflict, TikTok will have the final decision as to whether the advertiser qualifies for Ad Credits. Coupon Terms apply

Unlock the power of creator marketing with TTCM! 🔓

Want simple, actionable tips on making TikTok ads that drive results?
Join TikTok experts on Tuesday, August 15th at 3:00pm BST (10am PT) as they explain the power of creator marketing for your next TTCM creator campaign.
What’s in store for this webinar?
For advertisers, creators are an all-in-one creative resource for making stellar branded content on TikTok. They’re more than just brand ambassadors or on-camera talent. They’re experts in platform trends, communities, and storytelling. They’re masters at film and editing. And seasoned creators know how to take a brand’s messaging and make it fresh, entertaining, and engaging to TikTok viewers.
All this is to say: The best way for brands to work with creators is to treat them as consultants who can help their strategy shine from the very beginning to the very end. In this webinar, we have actionable advice on how brands can leverage creators as consultants, based on the POVs of real-life creators who shared their thoughts on the best way for advertisers to partner with them on top-performing, creator-led TikTok campaigns.

Collaborate with TikTok Creators your way with Invite Links

In this webinar we'll introduce you to Invite Links, a campaign collaboration tool that allows you to invite creators to a campaign outside of the TTCM platform by generating a public link for creators to upload their videos.
Before Invite Links, TikTok Creator Marketplace was a contained environment where brands could partner with creators through our end-to-end workflow, as long as they were both on TikTok Creator Marketplace.
Now, Invite Links give brands the flexibility to collaborate with any TikTok creator on a one-time campaign at the click of a button. By generating a public link for creators to upload their videos to TikTok Creator Marketplace, brands can easily collaborate with any creator and get access to the platform’s unique reporting and performance solutions.
In short, Invite Links give advertisers wider access to the creator community while still keeping hold of all the benefits of TikTok Creator Marketplace.
Don't miss out, watch our Webinar now!

Join our Creator-led retail & lifestyle webinar on Wednesday, July 19th, hosted by experts Jasmine and Kerrie, at 3:00PM BST (10:00AM PT).
TikTok Creator Marketplace is the go-to destination to find great creators for your upcoming creator campaigns on TikTok. Retail & lifestyle creators on TTCM can provide a powerful avenue for brands to reach a targeted audience with content that feels authentic and in tune with trends.
In this live interactive webinar, our experts will share the hot trends and dive deeper into industry hacks with the aid of some leading creators.
We will also be joined by our TTCM creators @sugarcoatedsisters who will be sharing their perspectives as well as best practices for brands! It's a webinar that is not to be missed!

Client Success Program US

Thank you for taking part in our TikTok Creator Marketplace – Client Success webinar. Hopefully you learnt the latest in TTCM trends & strategies but also discovered helpful practical tips and best practices from our TTCM expert.

To qualify for our $5,000 TikTok Ad Incentive for TTAM Credit or TTCM Pay Coupons*, you must:
  • Use code clientsuccessna when you publish your campaign
  • Complete 5 creator posts resulting in TTCM official videos
  • Spend $35k of media against the content created
All must be completed within 90 days of attending a client success webinar to be eligible!
*The credit can be redeemed as TTCM Pay Coupons by US clients only
💡 TIP: You can use the search term clientsuccessna to find a list of great creators on TTCM and use the campaign code when creating your campaign.

Office Hours

Office hours will be available every Thursday from 10am PT. Sign up for our 1:1 sessions with Client Success team.

We'd love to hear from you!

Thank you for joining this month's TTCM Client Success webinar! Please complete this quick survey (2-3 mins) to help us further improve the Client Success program and continue delivering excellent work. We appreciate you sharing your thoughts and feedback with the team!

Client Success Webinar - US

Open Applications

Open Applications are a new campaign type that allows advertisers to post the details of an upcoming campaign to TikTok Creator Marketplace for creators to proactively apply.
Discover the right TTCM creators for your campaign – Open Applications make it easier to find creators with unique stories and unsearchable attributes by allowing creators to pitch their ideas within their applications.
Save time with preference filters and screening questions – Preference filters and screening questions give advertisers the ability to surface the most relevant creators faster.
No need to choose between campaign types – Advertisers can now send campaign invites to specific creators along with sending out a campaign brief to the TTCM network of creators.

Invite Links

Invite Links are a new campaign collaboration tool that allows you to invite creators to a campaign outside of the TTCM platform by generating a public link for creators to upload their videos.
Access to any TikTok CreatorAdvertisers can now collaborate with any 18+ creator on TikTok at the click of a button.
Access to aggregated first-party reporting – Advertisers still have the benefits of TTCM reporting and performance solutions. We know you need real-time reporting vs. a snapshot in time.
Access to Anchors* – Plugged into TTCM Anchors, deep links that brands can pin to the creator comments or on their content. Anchors are able to connect potential customers to a brand-centric landing page with a single-click.
*Anchor availability limited to Gaming, E-commerce, Media, and App downloads


Have you heard? Videos posted through TikTok Creator Marketplace (TTCM) can perform just as well as branded content videos posted outside TTCM.
Watch our myth-busting video on video performance today and don't forget to download the data-backed factsheet that dispels the rumours you may have heard about TTCM possibly hurting your video performance.


TikTok Creator Marketplace (TTCM) early Moderation is a built-in review process to help speed up the review of your video against the TikTok Community Guidelines and Branded Content Policy and reduce the chance of your video being taken down after posting.
Watch our myth-busting video and download our factsheet to learn the truth behind Moderation and how Moderation on TTCM is unique and can actually benefit your campaign.

What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace
Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application. 
Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories. 
Advertisers can also set Screening Questions (optional) asking about a creator's product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign. 

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply. 
At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well. 

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.
Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

  • Create a new campaign and select “Open Applications under Collaboration Type
  • Click “Confirm" and fill out your Brand and Contact Information.

3. Set preferred qualifications and screening questions

Fill in the preferred creator qualifications and screening questions (optional)

It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.

  • Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
  • Screening Questions: This optional step allows you to set questions to learn more about a creator's location or experience doing paid partnerships.

4. Publish the campaign

  • Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
  • Select 'Publish' after everything has been filled.
  • Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console. 
  • Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" >Open Applications
2. Click on the specific campaign to see a list of all of the creators who have applied. 
3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign). 

4. Decide if you want to accept or decline the creator's application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator's application within 7 days.

If you miss out on a creator's application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation. 

FAQs about Open Applications Campaign

Q: What is the difference between Open Applications and Direct Invite campaigns?
Open Applications is an open-invite campaign opportunity that allows all creators on TikTok Creator Marketplace to apply directly to the campaign. Direct Invite, on the other hand, is where advertisers shortlist specific creators on TikTok Creator Marketplace and invite them directly to be part of their campaign.
Q. How long do I have to review the Open Applications campaign?
Once the application period has started, advertisers will have 7 days to respond to a creator application. Usually, creators will start expressing interest and submitting applications within the first 24 hours. Most creator applications are submitted within the first 30 days of a campaign being published. We recommend you actively manage your Open Application campaign to ensure you do not miss out on responding to creators who have applied.
Q: Can I extend the original dates of my Open Applications campaign so more creators can join?
Yes, advertisers can extend the application period for their Open Application for a maximum time period of two months.
Q: If I extend the application period, does that reset the time needed to respond to creators that have already applied?
Extending the application period does not reset the time needed to respond to creators that have already applied. Advertisers still need to respond to an application within seven days of the application date.

We’re dedicated to supporting all the stakeholders involved in great creator campaigns, from brands and creators to agencies and talent managers. At Cannes, we connected with industry leaders to discuss why and how we’re empowering these stakeholders—and how our support is helping drive success in-market for big brands. Here’s everything you need to know about what we shared.

We've developed key products and resources to help make it fast, easy, and impactful for brands to work with creators.

Want some #inspo?

Our case studies demonstrate the value of TikTok Creator Marketplace and point to the fact that creator marketing has firmly solidified its position as a key way for brands to connect with viewers in the ways they want to most.


Driving awareness of their IONIQ 6 vehicle through a combination of TV and fully-native TikTok videos. 

Read more

Publicis Groupe

Using Open Applications to connect with creators whose personal stories could get to the heart of their Working With Cancer initiative.

Read more

Want to learn even more?

Check out our additional resources:

(1) Source: TikTok Marketing Science Global Creators Drive Commerce Study 2022 conducted by Material

Join our exclusive Client Success program today!

Our Client Success program is here! Sign up today to learn how to reach new heights and kick new goals on TikTok Creator Marketplace. Client Success will grant you exclusive access to our TTCM Client Success team who will guide you through your first campaign as well as share insights and best practices to ensure your campaign is a hit! 💥
We invite clients from North America to sign up for the program.
What is in it for you?
💡 TikTok Creator Marketplace training demo webinar.
💡 Exclusive access to our Client Success team via Office Hours.
💡 Access to the newest TTCM feature rollouts.
💡  $5,000 USD in Ad credit bonus* or TTCM Pay Coupons
What is the goal?
✅ Help you learn how to discover and efficiently work with TikTok Creators on the TikTok Creator Marketplace
✅ Help you activate a successful TikTok creator campaign within 4 weeks of completing the webinar

Take the first step and sign up!

Register your interest and we will get back to you after evaluating your application.

Next sessions: Tuesday 26th September at 10:00AM PT 

     *TTCM advertising incentive programs vary country-by-country and amounts are dependant on the promotional offer relevant to your country and campaign type. To learn more about the incentives applicable for your country, you can register your interest or speak to your TikTok sales representative.

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