For marketers, being able to measure ROI (clicks, conversions, downloads) continues to be one of the most important factors for clients, which is where TikTok Anchors can help brands create content that is more actionable and measurable.
Anchors on TikTok Creator Marketplace are now widely available for all to use. They enable clickable links on branded creator content, meaning you can collaborate with creators then direct customers to your link – and track it.
This feature is currently available as Comment Anchor and Gaming Anchor – both give your customers a way to discover more, in just a click.
With Comment Anchor, brands can integrate their CTAs into creator-led videos in a non-intrusive way. Through this product, creators can add and pin a clickable link at the top of comments for viewers to learn more about the product or service in the video. This enables brands to drive users to specific landing pages and optimize down-funnel results in a way that doesn't interfere with creator storytelling.
With Gaming Anchor, creator content can host clickable links to drive app downloads from iOS or Android app stores. The link leads to a customisable landing page where customers can learn more about the game, and click download.
Making branded creator content measurable and actionable: Adding an Anchor to your creator videos allows you to see how content drives click-throughs for creator-led campaigns.
Drive action from branded content, faster: Viewers watching branded content with an Anchor can more seamlessly move from awareness to conversion (i.e. App download, purchase, sign-up), shortening the user journey.
More easily measure ROI: Advertisers get access to Anchor reporting on TTCM with metrics such as Anchor CTR and Call to Actions (CTA) CTR, which supercharge your paid media strategy by allowing you to measure engagement across multiple organic assets to assess best performing assets to inform a spark ad campaign. Anchor helps you make smart decisions about where to spend your marketing dollars.
Find creators who drive lower funnel actions: Using Gaming Anchor can provide a data-driven way to easily see which creators are driving engagement and click-through, so you can make smarter decisions about how to build your creator marketing budgets.
Use Anchors on your next creator campaign.
Ready to set up your next campaign and use Anchors? Login to TikTok Creator Marketplace and benefit from the seamless workflow, search tools and analytics when collaborating with creators.
Ever wondered what it takes to be funny on TikTok? Wonder no more, we are here to help you bring laughs into your creator marketing campaigns.
Join our TikTok experts who will be delving into the latest research and insights on TikTok’s comedy content, including why humour is such a hit with users, its significance for brands, and the most effective strategies for brands to leverage humour in their video content.
Areas that we will be covering during this webinar:
💡 Data & insights around why humour drives results.
💕 Exclusive best TikTok practices.
⭐️ Equipping you with crucial product education.
Don’t forget to share your feedback with us, the survey below should take no more than 5 minutes and we would greatly appreciate your help! Complete the survey here!
Welcome to the TikTok Creator Marketplace’s Class of 2024. These talented people have graduated from TikTok’s Certified Creator program, which teaches creators to become TikTok Creator Marketplace experts—and helps them firm up their status as branded content pros.
The creators in this year’s spotlight have made TikTok ads for brands within massive industries on TikTok, and helped solidify the platform as a go-to destination for impactful marketing. They represent the vast array of talent, skill, and innovation that exists on the platform. By showcasing these creators, we aim to amplify their voices, underscore their accomplishments, and provide brands with a curated space to discover and collaborate with quality talent.
Browse creators across five key verticals to learn more about what they bring to the table—and connect with them for your 2024 campaigns!
@marcreator_
A lifestyle and travel creator who turns every destination into an unforgettable experience. Mark takes to the streets, striking up conversations with strangers bringing out diverse perspectives and unheard stories.
@handluggageonly
Travel bloggers Yaya and Lloyd love to travel the world. From village fetes to arctic tundras, they see and share a vast array of places and experiences across the glob—and inspire travelers to explore.
@feedmi
A food blogger and Vietnamese-American millennial. Residing in Austin, TX, she passionately shares glimpses of her daily life, learning endeavors, and cultural background through accessible recipes, travel anecdotes, and comprehensive coverage of restaurants and events.
@noflakeysalt
A chef and teacher-turned-content creator, Roice Bethel focuses on educating his audience about new ingredients and foods, kitchen gadgets, and cooking techniques. For Roice, it’s all about experimenting, learning, and having fun.
@stickaforkinme
A food blogger whose every dish tells a story. From street food to fine dining, Rachel loves to celebrate food—the thing that brings people together and gives them a way to get into others’ hearts.
HOLIDAY2023 Promotion starts on 01/10/23 and ends on 31/01/24. Participants must hold a TTCM advertiser account, be 18+ and be in UK, USA, CA, FRA, GER, SPA or ITA. This offer is not available to Agency Success Partners. Credits will be credited by 31/01/24 and expire on 31/12/24. In case of any disputes or conflict, TikTok will have the final decision as to whether the advertiser qualifies for Ad Credits. Coupon Terms apply.
Make the most out of your key shopping moments
No matter what the holiday moment, brands on TikTok have an opportunity to inspire shoppers from discovery to purchase and beyond. Unlock creator essentials this holiday season today.
Our TikTok Creator Marketplace experts will be hosting a webinar on Wednesday, 1st November at 11:00AM PT showcasing what really works, how it works and even better – hear from creators who are living and breathing TikTok and brand partnerships.
Joining the TTCM panel will be TTCM Creators who will be there to share and walk through some key areas:
What value can a creator add?
What to think about when choosing your creator?
What makes a good brief?
Why brands should let creators be themselves?
How to maximise TTCM this holiday season?
But wait, there's more!
FREE ad credits to boost your holiday creator campaign? 🎁
This holiday season, we want to help you make your campaigns go further and wider. We are offering you the chance to earn up to $7,500USD in Ad Credits through our HOLIDAY2023 campaign! Find out how now!
HOLIDAY2023 Promotion starts on 01/10/23 and ends on 31/01/24. Participants must hold a TTCM advertiser account, be 18+ and be in UK, USA, CA, FRA, GER, SPA or ITA. This offer is not available to Agency Success Partners. Credits will be credited by 31/01/24 and expire on 31/12/24. In case of any disputes or conflict, TikTok will have the final decision as to whether the advertiser qualifies for Ad Credits. Coupon Terms apply.
Make the most out of your key shopping moments
No matter what the holiday moment, brands on TikTok have an opportunity to inspire shoppers from discovery to purchase and beyond. Unlock creator essentials this holiday season today.
Our TikTok Creator Marketplace experts will be hosting a webinar on Wednesday, 1st November at 11:00AM PT showcasing what really works, how it works and even better – hear from creators who are living and breathing TikTok and brand partnerships.
Joining the TTCM panel will be TTCM Creators who will be there to share and walk through some key areas:
What value can a creator add?
What to think about when choosing your creator?
What makes a good brief?
Why brands should let creators be themselves?
How to maximise TTCM this holiday season?
But wait, there's more!
FREE ad credits to boost your holiday creator campaign? 🎁
This holiday season, we want to help you make your campaigns go further and wider. We are offering you the chance to earn up to $7,500USD in Ad Credits through our HOLIDAY2023 campaign! Find out how now!
HOLIDAY2023 Promotion starts on 01/10/23 and ends on 31/01/24. Participants must hold a TTCM advertiser account, be 18+ and be in UK, USA, CA, FRA, GER, SPA or ITA. This offer is not available to Agency Success Partners. Credits will be credited by 31/01/24 and expire on 31/12/24. In case of any disputes or conflict, TikTok will have the final decision as to whether the advertiser qualifies for Ad Credits. Coupon Terms apply.
Unlock the power of creator marketing with TTCM! 🔓
Want simple, actionable tips on making TikTok ads that drive results?
Join TikTok experts on Tuesday, August 15th at 3:00pm BST (10am PT) as they explain the power of creator marketing for your next TTCM creator campaign.
What’s in store for this webinar?
For advertisers, creators are an all-in-one creative resource for making stellar branded content on TikTok. They’re more than just brand ambassadors or on-camera talent. They’re experts in platform trends, communities, and storytelling. They’re masters at film and editing. And seasoned creators know how to take a brand’s messaging and make it fresh, entertaining, and engaging to TikTok viewers.
All this is to say: The best way for brands to work with creators is to treat them as consultants who can help their strategy shine from the very beginning to the very end. In this webinar, we have actionable advice on how brands can leverage creators as consultants, based on the POVs of real-life creators who shared their thoughts on the best way for advertisers to partner with them on top-performing, creator-led TikTok campaigns.
Collaborate with TikTok Creators your way with Invite Links
In this webinar we'll introduce you to Invite Links, a campaign collaboration tool that allows you to invite creators to a campaign outside of the TTCM platform by generating a public link for creators to upload their videos.
Before Invite Links, TikTok Creator Marketplace was a contained environment where brands could partner with creators through our end-to-end workflow, as long as they were both on TikTok Creator Marketplace.
Now, Invite Links give brands the flexibility to collaborate with any TikTok creator on a one-time campaign at the click of a button. By generating a public link for creators to upload their videos to TikTok Creator Marketplace, brands can easily collaborate with any creator and get access to the platform’s unique reporting and performance solutions.
In short, Invite Links give advertisers wider access to the creator community while still keeping hold of all the benefits of TikTok Creator Marketplace.
Don't miss out, watch our Webinar now!
Join our Creator-led retail & lifestyle webinar on Wednesday, July 19th, hosted by experts Jasmine and Kerrie, at 3:00PM BST (10:00AM PT).
TikTok Creator Marketplace is the go-to destination to find great creators for your upcoming creator campaigns on TikTok. Retail & lifestyle creators on TTCM can provide a powerful avenue for brands to reach a targeted audience with content that feels authentic and in tune with trends.
In this live interactive webinar, our experts will share the hot trends and dive deeper into industry hacks with the aid of some leading creators.
We will also be joined by our TTCM creators @sugarcoatedsisters who will be sharing their perspectives as well as best practices for brands! It's a webinar that is not to be missed!
Client Success Program US
Thank you for taking part in our TikTok Creator Marketplace – Client Success webinar. Hopefully you learnt the latest in TTCM trends & strategies but also discovered helpful practical tips and best practices from our TTCM expert.
To qualify for our $5,000 TikTok Ad Incentive for TTAM Credit or TTCM Pay Coupons*, you must:
Use code clientsuccessna when you publish your campaign
Complete 5 creator posts resulting in TTCM official videos
Spend $35k of media against the content created
All must be completed within 90 days of attending a client success webinar to be eligible!
*The credit can be redeemed as TTCM Pay Coupons by US clients only
💡 TIP: You can use the search term clientsuccessna to find a list of great creators on TTCM and use the campaign code when creating your campaign.
Office Hours
Office hours will be available every Thursday from 10am PT. Sign up for our 1:1 sessions with Client Success team.
Thank you for joining this month's TTCM Client Success webinar! Please complete this quick survey (2-3 mins) to help us further improve the Client Success program and continue delivering excellent work. We appreciate you sharing your thoughts and feedback with the team!
Open Applications are a new campaign type that allows advertisers to post the details of an upcoming campaign to TikTok Creator Marketplace for creators to proactively apply.
Discover the right TTCM creators for your campaign – Open Applications make it easier to find creators with unique stories and unsearchable attributes by allowing creators to pitch their ideas within their applications.
Save time with preference filters and screening questions – Preference filters and screening questions give advertisers the ability to surface the most relevant creators faster.
No need to choose between campaign types – Advertisers can now send campaign invites to specific creators along with sending out a campaign brief to the TTCM network of creators.
Invite Links are a new campaign collaboration tool that allows you to invite creators to a campaign outside of the TTCM platform by generating a public link for creators to upload their videos.
Access to any TikTokCreator – Advertisers can now collaborate with any 18+ creator on TikTok at the click of a button.
Access to aggregated first-party reporting – Advertisers still have the benefits of TTCM reporting and performance solutions. We know you need real-time reporting vs. a snapshot in time.
Access to Anchors* – Plugged into TTCM Anchors, deep links that brands can pin to the creator comments or on their content. Anchors are able to connect potential customers to a brand-centric landing page with a single-click.
*Anchor availability limited to Gaming, E-commerce, Media, and App downloads
Have you heard? Videos posted through TikTok Creator Marketplace (TTCM) can perform just as well as branded content videos posted outside TTCM.
Watch our myth-busting video on video performance today and don't forget to download the data-backed factsheet that dispels the rumours you may have heard about TTCM possibly hurting your video performance.
TikTok Creator Marketplace (TTCM) early Moderation is a built-in review process to help speed up the review of your video against the TikTok Community Guidelines and Branded Content Policy and reduce the chance of your video being taken down after posting.
Watch our myth-busting video and download our factsheet to learn the truth behind Moderation and how Moderation on TTCM is unique and can actually benefit your campaign.
