Welcome to Learning Lab, TikTok Creator Marketplace.
Learning Lab is the knowledge hub for brands and agencies to learn more about TikTok Creator Marketplace (TTCM) — the official platform for brand and creator collaborations on TikTok.
TikTok Creator Marketplace explained by our expertsGet a walkthrough of the Marketplace and its features. Discover the benefits of working with creators via TikTok Creator Marketplace.
Your quick-fire questions answered in 2 minutesHere are some quick-fire Qs so you know all the basics.
Learn how to create an account and get verifiedDetailed instructions on how to create an account and get verified on TikTok Creator Marketplace.
Discover creators on TikTok Creator MarketplaceTop tips on how to search for creators, create shortlists, and add creators to your campaigns.
How to create a campaign and top tipsTips on how to ace a brief that gets responses and ensure you're getting the best content.
Understand how to build and manage a campaignGet the most out of TikTok Creator Marketplace and how to manage your campaigns.
How to pay creatorsDiscover how to pay creators simply and easily.
What are Spark Ads?Introducing TikTok's native ad format and why you should use it for your campaigns.
How to access campaign reporting?Discover which analaytics are available and how you can use them.
What is Branded Content Toggle?Learn how to use the Branded Content Toggle feature and how it helps track your campaign performance.
8 Tips with Whalar on creator negotiationMichelle from Whalar shares top tips for negotiating with creators.