Anchors on TikTok Creator Marketplace are now widely available for all to use. They enable clickable links on branded creator content, meaning you can collaborate with creators then direct customers to your link – and track it.
This feature is currently available as Comment Anchor and Gaming Anchor – both give your customers a way to discover more, in just a click.
With Comment Anchor, brands can integrate their CTAs into creator-led videos in a non-intrusive way. Through this product, creators can add and pin a clickable link at the top of comments for viewers to learn more about the product or service in the video. This enables brands to drive users to specific landing pages and optimize down-funnel results in a way that doesn't interfere with creator storytelling.
With Gaming Anchor, creator content can host clickable links to drive app downloads from iOS or Android app stores. The link leads to a customisable landing page where customers can learn more about the game, and click download.
Making branded creator content measurable and actionable: Adding an Anchor to your creator videos allows you to see how content drives click-throughs for creator-led campaigns.
Drive action from branded content, faster: Viewers watching branded content with an Anchor can more seamlessly move from awareness to conversion (i.e. App download, purchase, sign-up), shortening the user journey.
More easily measure ROI: Advertisers get access to Anchor reporting on TTCM with metrics such as Anchor CTR and Call to Actions (CTA) CTR, which supercharge your paid media strategy by allowing you to measure engagement across multiple organic assets to assess best performing assets to inform a spark ad campaign. Anchor helps you make smart decisions about where to spend your marketing dollars.
Find creators who drive lower funnel actions: Using Gaming Anchor can provide a data-driven way to easily see which creators are driving engagement and click-through, so you can make smarter decisions about how to build your creator marketing budgets.