We’re dedicated to supporting all the stakeholders involved in great creator campaigns, from brands and creators to agencies and talent managers. At Cannes, we connected with industry leaders to discuss why and how we’re empowering these stakeholders—and how our support is helping drive success in-market for big brands. Here’s everything you need to know about what we shared.
We've developed key products and resources to help make it fast, easy, and impactful for brands to work with creators.
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Our case studies demonstrate the value of TikTok Creator Marketplace and point to the fact that creator marketing has firmly solidified its position as a key way for brands to connect with viewers in the ways they want to most.
(1) Source: TikTok Marketing Science Global Creators Drive Commerce Study 2022 conducted by Material
