After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators". This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well.
How to select an Open Applications campaign on home page
Filling out preferred qualifications and screening questions
Steps to follow: 1. Make sure you have created and published your Open Applications campaign per the steps above. 2. Create a shortlist of specific creators you want to work with 3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators
4. Select desired creators from your shortlist 5. Invite these creators to your Open Application campaign
3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign).
4. Decide if you want to accept or decline the creator’s application. Creators will receive an in-app notification once their application is accepted, declined or modified Note: Advertisers must respond to the creator’s application within 7 days. If you miss out on a creator’s application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation.
What is Open Applications?
3 reasons to use Open Applications for branded content campaigns
🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace
😎 Find the right creators faster, with preference filters and screening questions
📊 Work with specific creators at the same time
How to use Open Applications to run branded content campaigns
1. Verify your TikTok Creator Marketplace account
2. Create an Open Applications campaign
3. Set preferred qualifications and screening questions
4. Publish the campaign
Sending Open Applications campaign invites to specific creators
What to do after your Open Applications campaign is published
Review and accept creators who have applied
To view which creators have applied to your campaign:
FAQs about Open Applications Campaign
As part of its nationwide birthday party, McDonald's (Australia) wanted to connect with its existing super-fans and re-engage with people who may have drifted away from the brand – all while turbo-charging brand love. Alongside the golden arches and Big Mac, Macca's iconic jingle – “ba da ba ba ba" – is one of the most recognisable parts of the brand and an audio icon. So, the brand wanted to leverage this iconic sound and stand out on TikTok by connecting with the community authentically and giving its audience the chance to play with the sound. With the community already playing organically with the brand on TikTok, Macca's knew this was a natural fit for the platform.
6-second VTR Impressions Unique Reach McDonald's worked with TikTok Creator Marketing Solutions to find creators on TikTok Creator Marketplace to deliver the campaign. The brand worked with six up and coming Aussie artists from a spread of musical genres to reinterpret the jingle with their own musical flares. Each creator brought a unique lens to the brief: violinist @joelsvnny had cinematic drama, @h3rizonmusic showed off their acapella nous. Rapper @jaycee spat some bars, @mikaela_swan showcased incredible skills in drumming, @jhekhoos brought a laid-back acoustic spin and @djparislawrence created the remix to remix them all. Each creator brought their own special sauce to the iconic jingle, and by partnering with a diverse range of creators, Macca’s was able to show up in unexpected ways to many different communities.Â
This fit-for-platform campaign showed how sound-first creativity on TikTok can be a powerful brand-building tool. View-through rates of all creative performed well above the benchmark at 10.28%, indicating high community interest. Total impressions hit an impressive 41.2 million. There was also a 34.9% increase in ad recall, more than 10,000 comments, and 400,000 likes. This indicated the campaign not only stayed with users, but also authentically encouraged fan engagement through the use of diverse creators.Â
“Over the past 50 years, Australians have a rich history of making our brand their own, having christened us 'Macca's' for generations, so the launch of this campaign was a fantastic way to celebrate our ongoing connection with the local audience. With creativity on TikTok being underpinned by great sounds, it just made sense for us to work together to open up our famous jingle to our community and allow them to remix it for our anniversary." Chris Brown, CMO
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators! *This success story was first published on TikTok for Business (Australia).
Driving brand love for McDonald's 50th birthday by remixing their iconic brand audio
KEY RESULTS
10.3%
>41.2M
>4.2M
Client Testimonial
McDonald’s Australia