Peculiar Eyewear

Driving awareness & registrations through creator collaborations and Spark Ads

Peculiar Eyewear, an online retailer in Philippines, wanted to cement their presence with the TikTok community in a seamless, authentic way.

KEY RESULTS

>6.3M

Impressions for brand awareness

>3k

High conversions on creator content

~$0.69

Low CPA

Boosting impressions and conversions with TikTok Creator Marketplace and Spark Ads

Peculiar Eyewear self-served on TikTok Creator Marketplace, using the Search filter to identify a mid-tier creator that they could collaborate with to create multiple videos. The brand found its ideal, passionate creator, and invited him to produce multiple videos for its campaign. Meanwhile, fashion startup Pomelo identified four fashion-focused creators to collaborate on its Chinese New Year campaign, all via TikTok Creator Marketplace in an effortless manner.

Peculiar then launched Spark Ads, which enabled them to amplify the two videos by the creator and use them as ad creatives in their conversion campaign on TikTok Ads Manager.

The results

Overall, Peculiar Eyewear’s campaign achieved more than 6.3 million impressions, with brand awareness skyrocketing. Its creator content led to more than 3,000 conversions, with an even lower cost per conversion of 69 US cents. They also loved the fuss-free process that TikTok Creator Marketplace has to offer! “Within 24 hours we had received the raw file for edits and comments." Peculiar Eyewear

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators

*This success story was first published on TikTok for Business.