TiKTok Creator Marketplace Archives - Learning Lab APAC

Increasing conversions for gaming company Funtap through TikTok Creator Marketplace's new Gaming Anchor

Vietnamese Gaming company FunTap wanted to introduce users to their new game, Ever Song: Coi Tich Noi Loan. Through their collaboration with TikTok creators, FunTap was able to drive traffic to the game and gain more app downloads.

KEY RESULTS

40M

Gaming Anchor Video Views

315K

Reach (with Gaming Anchor on)

64.4%

Click-through Rate (CTA button on Gaming Anchor Landing Page)

Capturing the gamer community's heart through engaging game demo videos

Vietnamese Gaming company FunTap leveraged the TikTok Creator Marketplace to find relevant content creators with presence in the Vietnamese gaming community, like @maru1697. These creators have past experience in reviewing various types of games and are widely trusted by users. In their own engaging ways, the creators did a demo of how FunTap's new game works to entice users and share a little more about how the game works. By bringing users into the exciting fantasy world of Ever Song: Coi Tich Noi Loan, creators compel viewers to also have a go at the game themselves!

Attracting new gamers to download the app with our new Gaming Anchor

To enable interested gamers to easily join the mystical world of Ever Song: Coi Tich Noi Loan, FunTap spearheaded the use of Gaming Anchor in APAC. This brand new feature on TikTok Creator Marketplace allowed FunTap to directly link to a landing page introducing their game where users will then be directed to the App Store to easily download the game.

By utilising Gaming Anchor in their creator-led content, FunTap reached over 315K users and achieved a high click-through rate of 64.4% from the landing page to their new game on the app store.

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how GQ Apparel drove high brand awareness with TikTok creators or how Now Hangouts collaborated with TikTok creators to boost conversions for their latest app!

Learn More

Are you a brand or agency looking to unlock more ways of working with creators on TikTok? Come join our Webinar: Working with TikTok creators on TikTok Creator Marketplace

Date: 30 August 2023 (Wednesday)
Time: 11.00am (GMT+8)

In this Webinar: Working with TikTok creators on TikTok Creator Marketplace, we will take you through:

How to discover new creators via TikTok Creator Marketplace
Our different platform tools that allow you to connect with TikTok creators at scale, or even off-platform
How to get US$999 Ad Credits for running your campaign on TikTok Creator Marketplace!

TTCM Webinar: Working with TikTok creators!

30 August 2023, 11.00am (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Working with TikTok creators on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes.

Work with creators on TikTok Creator Marketplace this Mega Sales shopping season

Are you a brand looking to shout out about your latest product launch or special promotions during Mega Sales shopping season?

Here's 3 reasons why you should consider working with creators on TikTok Creator Marketplace to stay top of mind this Mega Sales season:

Be discovered

87% of TikTok users have discovered new products/ brands through creator content on TikTok
Drive product sales

78% of TikTok users have purchased a product after watching TikTok creator content on it
Earn word-of-mouth recommendations

TikTok users engage actively with TikTok’s creator content – 88% likely to comment on, and 89% likely to share

Source: Creators on TikTok Research by Kantar Consulting. Conducted in ID, PH, TH, VN, 2022

Use Advertising Code MEGASALES999 to get US$999 Ad Credits

How does it work?

Create a campaign on TikTok Creator Marketplace
Fill in your campaign brief and deliverables
Enter Advertising Code: MEGASALES999 in the 'Advertising Code' section under Payment details. Click 'Enter' to confirm.

Once you enter the “MEGASALES999” advertising code and publish your campaign, we will be able to track your campaign progress and give you US$999 Ad Credits* upon successful completion of your TikTok Creator Marketplace campaign.

To qualify for the US$999 Ad Credits, advertisers must complete the following between 1 July 2023 to 30 September 2023:

Complete a minimum of one (1) creator campaign with a minimum of one (1) creator and two (2) videos through TikTok Creator Marketplace using the Advertising Code “MEGASALES999“
Spend a minimum of USD$3,000.00 on SparkAds within thirty (30) days of the creator campaign(s) going live; and
Ensure the Content disclosure setting is switched on, Branded content checked, and that the video is linked to the TTCM campaign

Read the full Terms & Conditions here.

Have any questions? Contact us at apac-tiktok-creatormarketplace@bytedance.com

Learn More

Driving strong brand awareness for fashion brand GQ Apparel

With the objective of boosting brand awareness and driving greater interest among their target audience, Thailand-based fashion brand GQ Apparel decided to tap into the large audience of popular TikTok creators and capitalize on their unique reach.

KEY RESULTS

>4.9M

Total Video Views

23.6%

Avg. 6s View-Through Rate (VTR)

4.47x

ROAS (on Sales Revenue)

Collaborating with TikTok creators to cement presence in TikTok's fashion community

GQ Apparel worked with Digital Bites marketing agency, to effectively source for collaborations with content creators to run their fashion marketing campaign on TikTok. By leveraging TikTok Creator Marketplace, Digital Bites was able to shortlist and collaborate with a diverse mix of mid- and top-tier creators, such as @keng.pk888, @janjanjan_15, and @topz_v. Each of these creators brought their distinct flair and unique content style, to showcase a variety of fashion inspiration looks that resonated with their individual styles. With such creative showcase and seamless integration of GQ Apparel's fashion line, audiences' attention was easily captured.

Achieving impressive results with Spark Ads

To further elevate performance of these carefully curated creators' videos, Digital Bites then utilised Spark Ads to amplify the videos and boost their ROI with impressive 6sec VTR across creatives. This brought impressive results, with the campaign achieving an outstanding 23.6% in average 6sec VTR and a total video view count of over 4.9M! Overall, GQ Apparel and Digital bites were able to collectively achieve resounding success in their fashion marketing campaign, generating substantial interest and buzz from the TikTok fashion community.

Digital Bites also used the TTCM promotional Advertising Code, “CNY888”, during the campaign creation process. This allowed the team to get US$888 Ad Credits that can be used for other auction campaigns run on TikTok for Business platform, and continue to achieve outstanding results for their next branded campaign.

Client Testimonial

“TikTok Creator Marketplace really helped us incorporate a full-funnel strategy and allowed us to expand our audience in such a competitive market. We were able to achieve incredible results with positive ROI along with lower cost per conversion. We also saw a significant improvement across all top-funnel campaigns by using these creators as well."

Digital Bites

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Now Hangouts drove high brand engagement with TikTok creators or how Les Mills collaborated with TikTok creators to boost product awareness for their latest collection!

Learn More

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Are you an Indonesia-based brand or agency looking to take your creator marketing campaigns to the next level? Come join our TTCM 102 webinar: Deep Dive into TikTok Creator Marketplace!

Date: 13 July 2023 (Thursday)
Time: 10.00am (GMT+7, Indonesia time)

In this TTCM 102: Deep Dive into TikTok Creator Marketplace webinar, we will take you through:

Best practices of working with creators on TikTok Creator Marketplace
Tips to boost branded content video performance on TikTok
How to make full use of TikTok Creator Marketplace Reporting dashboard
MEGA SALES Ad Credits promotion, for brands to supercharge their campaign performance this big sales season.

We will also be joined by Indonesian creator @marcellaeteng, who will be taking part in our fireside chat to share with brands and agencies tips on working with creators to create branded content!

TTCM 102 Webinar: Deep Dive into TikTok Creator Marketplace

13 July 2023, 10.00am (GMT+7, Indonesia time)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM 102: Deep Dive into TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes.

Discover creators on TikTok Creator Marketplace

TikTok creators are known to be experts at storytelling. Apart from creating engaging content, they are able to build a genuine connection with their audiences with their relatability.

With over 800k creators on TikTok Creator Marketplace, find out how you can search for your desired creators in your next brand collaboration with ease.

In this article, we share 7 useful tips for your creator search journey. Bonus: Scroll to the end to learn how you can earn US$999 Ad Credits for your next TikTok campaign!

💡 Tip 1: Use the search bar to find creators by keywords.

One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.

Do you search for creators right on the TikTok app? The search bar on TikTok Creator Marketplace has been integrated with TikTok search categories, ensuring that you find the most relevant creators without having to leave TTCM.

Here are 3 great examples of how to use the search bar.

🤓 Did you know?

You can also use the search bar to search in your local language.

💡 Tip 2: Set location filters.

To narrow your search, use Location filters!

You can choose which country or city the creators OR your target audiences are based.

Audience Country or Region: Location where your target customers are based.

Creator Country or Region: Location where the creators are based.

💡 Tip 3: Filter your search by number of creators' followers

We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers?

Not sure how many followers you should aim for? It ultimately depends on your campaign objectives.

Check out this handy guide.

📖 Expert Tip

You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.

💡 Tip 4: Make use of additional filters to refine your search

Want to go beyond a broad creator search?

We offer additional filters so you can get really granular with your search! These include:

Categories/Industry
Audience Demographics
Average Views per Video
Engagement Rate

You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.

💡 Tip 5: Shortlist your selected creators

Once you have completed your search, you'll see both Creators and Videos in your results!

Click on the Videos tab to start watching creator videos relevant to your search.

When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.

Average views on their videos
Number of followers and follower growth rate
Engagement rate
Most Recent and Most Popular Videos
Brands they previously partnered with (if any)

💡 Tip 6: Let creators find YOU with Open Applications

Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign.

You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).

💡 Tip 7: Let creators find YOU with Open Applications

Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators.

With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.

📖 Expert Tip

Screening Questions allow you to ask potential applicants about their previous experience with a product or service. For example, you can find creators who have used or posted about your product before.

Ready to begin your search for TikTok creators to collaborate with?

Earn US$999 free ad credits for your next branded content campaign on TikTok Creator Marketplace

With Mega Sales season upon us, leverage this shopping moment to work with TikTok creators to drive brand sales!

We are pleased to share with our TikTok Creator Marketplace MEGASALES999 campaign, where you can earn USD$999 ad credits upon completion of campaigns on TikTok Creator Marketplace.

Details:

MEGASALES999 runs from 1 July 2023 to 30 September 2023
Clients must use the Advertising Code MEGASALES999 and publish min. 2 creator videos and spend min. US$3,000 on Spark Ads
Earn US$999 Ad Credits upon successful completion of the campaign!

Step-by-step guide:

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertising Code “MEGASALES999” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

*Terms and conditions apply

Run your campaign on TikTok Creator Marketplace now!

[This event has closed.]

Are you familiar with working with creators, and looking to take your creator marketing campaigns to the next level? Come join our TTCM 102 webinar: Deep Dive into TikTok Creator Marketplace!

Date: 12 July 2023 (Wed)
Time: 11.00am (GMT+8)

In this TTCM 102: Deep Dive into TikTok Creator Marketplace webinar, we will take you through:

Best practices of working with creators on TikTok Creator Marketplace
Tips to boost branded content video performance on TikTok
How to make full use of TTCM Reporting dashboard
Common FAQs around branded content moderation and music

BONUS: We also have exclusive Ad Credits incentives to share, so join our webinar to find out more!

TTCM 102 Webinar: Deep Dive into TikTok Creator Marketplace

12 July 2023, 11AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM 102: Deep Dive into TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes.

What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace.

Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application.

Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories.

Advertisers can also set Screening Questions (optional) asking about a creator’s product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign.

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply.

At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well.

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.

Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

Create a new campaign and select “Open Applications“ under Collaboration Type

Click “Confirm" and fill out your Brand and Contact Information.

How to select an Open Applications campaign on home page

3. Set preferred qualifications and screening questions

Fill in the preferred creator qualifications and screening questions (optional)
- It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.
- Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
- Screening Questions: This optional step allows you to set questions to learn more about a creator’s location or experience doing paid partnerships.

Filling out preferred qualifications and screening questions

4. Publish the campaign

Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
Select ‘Publish’ after everything has been filled.
Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console.
Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" > “Open Applications“

2. Click on the specific campaign to see a list of all of the creators who have applied.

3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign).

4. Decide if you want to accept or decline the creator’s application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator’s application within 7 days.

If you miss out on a creator’s application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation.

FAQs about Open Applications Campaign

Q: What is the difference between Open Applications and Direct Invite campaigns?

Open Applications is an open-invite campaign opportunity that allows all creators on TikTok Creator Marketplace to apply directly to the campaign. Direct Invite, on the other hand, is where advertisers shortlist specific creators on TikTok Creator Marketplace and invite them directly to be part of their campaign.

Q. How long do I have to review the Open Applications campaign?

Once the application period has started, advertisers will have 7 days to respond to a creator application. Usually, creators will start expressing interest and submitting applications within the first 24 hours. Most creator applications are submitted within the first 30 days of a campaign being published. We recommend you actively manage your Open Application campaign to ensure you do not miss out on responding to creators who have applied.

Q: Can I extend the original dates of my Open Applications campaign so more creators can join?

Yes, advertisers can extend the application period for their Open Application for a maximum time period of two months.

Q: If I extend the application period, does that reset the time needed to respond to creators that have already applied?

Extending the application period does not reset the time needed to respond to creators that have already applied. Advertisers still need to respond to an application within seven days of the application date.

Try Open Applications Now

[This event has closed.]

Keen to work with creators and sales during the summer season? Join our Webinar: Introducing Open Applications!

Date: 31 May 2023 (Wed)
Time: 11.00am (GMT+8)

In our introduction to Open Applications webinar, you will learn:

What is Open Applications: our NEW feature where you can openly invite TikTok Creator Marketplace creators, at scale, to your campaign
How to set up an Open Applications campaign on TikTok Creator Marketplace
Success stories from other brands

BONUS: We also have exclusive Ad Credits incentives to share, so join our webinar to find out more!

Webinar: Introducing Open Applications

31 May 2023, 11AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Introducing Open Applications on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes.

What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace.

Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application.

Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories.

Advertisers can also set Screening Questions (optional) asking about a creator's product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign.

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply.

At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well.

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.

Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

Create a new campaign and select “Open Applications“ under Collaboration Type

Click “Confirm" and fill out your Brand and Contact Information.

How to select an Open Applications campaign on home page

3. Set preferred qualifications and screening questions

Fill in the preferred creator qualifications and screening questions (optional)
- It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.
- Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
- Screening Questions: This optional step allows you to set questions to learn more about a creator's location or experience doing paid partnerships.

Filling out preferred qualifications and screening questions

4. Publish the campaign

Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
Select 'Publish' after everything has been filled.
Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console.
Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" > “Open Applications“

2. Click on the specific campaign to see a list of all of the creators who have applied.

3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign).

4. Decide if you want to accept or decline the creator's application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator's application within 7 days.

If you miss out on a creator's application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation.