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Discover creators on TikTok Creator Marketplace

Read our introduction to Open Applications? Great! This means you know it's a great new collaboration type on TikTok Creator Marketplace, where brands can post a detailed campaign invite that is open to creators on TikTok Creator Marketplace to self-apply.
 
Now that you know the step-by-step guide on how to set up an Open Applications campaign, read our 5 tips on how to ace your Open Applications campaign!
 

Tip #1: Make your brief clear and compelling

Creators are creative — and there's nothing that catches their attention better than a campaign brief that has a snazzy title and an interesting concept. When creating your Open Applications campaign, don't be afraid to have some fun with your campaign title! Be sure to also include high-quality images that showcase your brand and product from different angles.

It's also best practice to propose an attractive price for the collaboration. Make full use of tiered pricing available in Open Applications campaigns, where clients can set different starting prices by creator tiers. When creators of different follower tiers see the Open Applications campaign invite, they will only see the starting rate listed, depending on their tier.

Tip #2: Surface relevant creators faster with filters and screening questions

Leverage automatic hard filter 'Creator Location' to ensure only creators from the countries you want to run your campaigns in can apply. You can enter as many countries as you want to include. There is also an optional hard filter, 'Miminum Follower Count' – check this only if you want to filter out creators who have less than a certain number of followers.

Using the filters available on Open Applications helps narrow down the applicant pool, making it easier for you to surface and review
relevant creators, faster!

Screening questions are optional, but filling in this step allows you to set questions to learn more about a creator's location or experience doing paid partnerships. This is an effective way to find creators who match your campaign needs. For example, if you wish to narrow down to creators who have used your product before, you can do so by indicating this in the screening question.

Tip #3: Invite specific creators you want to work with

Maybe you discovered a specific creator on TikTok Creator Marketplace that you feel is a good fit for your campaign. With Open Applications, advertisers can also include a direct invite to specific creators on TikTok Creator Marketplace, once their Open Applications campaign is published! This simply means you can create a single campaign that is open to relevant creators to self-apply, while also allowing you to invite specific creators that you wish to work with – all in
one place, for easy management.

Tip #4: Actively review creators' applications for your Open Applications campaign

Here's a pro tip: actively manage your Open Applications campaign to ensure you don't miss any creators' applications! Be sure to check in daily on your Open Applications campaign to see new creators who have applied. Applications are sorted by relevance based on how well they match the brief and our machine learning algorithm.

All creators' applications will expire 7 days from the campaign application period end date, so be sure to check in on your Open Applications campaign to actively review and manage your creators' applications.

Tip #5: Combine multiple deliverables in one brief

With Open Applications, advertisers can now run both Ad Creatives and branded content in the same campaign, at the same time! If you're an advertiser who is looking to run a campaign with both branded content videos and ad content, here's how you can make Open Applications work for you: When creating your Open Applications campaign, make full use
of the feature to 'Request Multiple Deliverables'. When you select 'Ad Creative' as a deliverable, the creator can send you content that you can sync directly to your Ads Manager account.

This means you can now work with creators to do branded content videos and ad creatives, making it that much easier to maximise your campaign!

Work with creators on TikTok Creator Marketplace this festive season

On TikTok, holiday content never fails to spark joy. According to research, video views on TikTok spike by 4.3X in December* alone compared to other months!
 
In the lead up to the holiday season, working with creators is a great way to create festive content around your brand and spread cheer. With an easy-to-use interface and >800,000 creators at your fingertips, TikTok Creator Marketplace makes it easy to run your creator marketing campaigns end-to-end.
*Source: TikTok APAC Internal Data, Aug 2023
 

Use Advertising Code FESTIVE23 to get US$999 Ad Credits

 

How does it work?

  1. Create a campaign on TikTok Creator Marketplace 

  2. Fill in your campaign brief and deliverables
  3. Enter Advertising Code: FESTIVE23 in the 'Advertising Code' section under Payment details. Click 'Enter' to confirm.

Once you enter the “FESTIVE23” advertising code and publish your campaign, we will be able to track your campaign progress and give you US$999 Ad Credits* upon successful completion of your TikTok Creator Marketplace campaign.

To qualify for the US$999 Ad Credits, advertisers must complete the following between 1 October 2023 – 10 Jan 2024:

  • Complete a minimum of one (1) creator campaign with a minimum of one (1) creator and two (2) videos through TikTok Creator Marketplace using the Advertising Code “FESTIVE23“;

If using Branded Content Video deliverable:

  • Spend a minimum of USD$3,000.00 on SparkAds within thirty (30) days of the creator campaign(s) going live; and
  • Ensure the Content disclosure setting is switched on, Branded content checked, and that the video is linked to the TTCM campaign

If using Ad Creatives deliverable:

  • Spend a minimum of USD$3,000.00 on TikTok Ads Manager to boost the TikTok Creator Marketplace creative asset, within thirty (30) days of the TikTok Creator Marketplace Ad Creative Campaign going live;

Read the full Terms & Conditions here.

Have any questions? Contact us at apac-tiktok-creatormarketplace@bytedance.com

Get US$999 Ad Credits

Log into TikTok Creator Marketplace and start working with creators now!
Work with Creators

As the holiday season approaches, take this chance to spread festive cheer and run creative campaigns with TikTok creators! Join our Webinar: Work with TikTok Creators this Holiday Season to discover different ways of working with creators through TikTok Creator Marketplace.

Date: 11 October 2023 (Wednesday)
Time: 11.00am (GMT+8)
Open to all markets in APAC!

In this webinar, we will share:

  • Ways to work with TikTok creators on TikTok Creator Marketplace
  • Best practices of running a branded campaign on TikTok Creator Marketplace
  • NEW! Introduction to Ad Creatives – a new deliverable that lets you get creatives from TikTok creators to run as ads for your campaign

BONUS: Get the scoop on our seasonal holiday promotion. Find out how you can earn US$999 Ad Credits this holiday season!

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Webinar: Work with TikTok Creators this Festive Season

11 October 2023, Wednesday 11.00AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM Webinar: Working with creators on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

Increasing conversions for gaming company Funtap through TikTok Creator Marketplace's new Gaming Anchor

Vietnamese Gaming company FunTap wanted to introduce users to their new game, Ever Song: Coi Tich Noi Loan. Through their collaboration with TikTok creators, FunTap was able to drive traffic to the game and gain more app downloads.

KEY RESULTS

40M

Gaming Anchor Video Views

315K

Reach (with Gaming Anchor on)

64.4%

Click-through Rate (CTA button on Gaming Anchor Landing Page)

Capturing the gamer community's heart through engaging game demo videos

Vietnamese Gaming company FunTap leveraged the TikTok Creator Marketplace to find relevant content creators with presence in the  Vietnamese gaming community, like @maru1697. These creators have past experience in reviewing various types of games and are widely trusted by users. In their own engaging ways, the creators did a demo of how FunTap's new game works to entice users and share a little more about how the game works. By bringing users into the exciting fantasy world of Ever Song: Coi Tich Noi Loan, creators compel viewers to also have a go at the game themselves!

Attracting new gamers to download the app with our new Gaming Anchor

To enable interested gamers to easily join the mystical world of Ever Song: Coi Tich Noi Loan, FunTap spearheaded the use of Gaming Anchor in APAC. This brand new feature on TikTok Creator Marketplace allowed FunTap to directly link to a landing page introducing their game where users will then be directed to the App Store to easily download the game. 
 
By utilising Gaming Anchor in their creator-led content, FunTap reached over 315K users and achieved a high click-through rate of 64.4% from the landing page to their new game on the app store.
 
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!
 
Loved this read? You may be interested to check out how GQ Apparel drove high brand awareness with TikTok creators or how Now Hangouts collaborated with TikTok creators to boost conversions for their latest app!

Learn More

Are you a brand or agency looking to unlock more ways of working with creators on TikTok? Come join our Webinar: Working with TikTok creators on TikTok Creator Marketplace

Date: 30 August 2023 (Wednesday)
Time: 11.00am (GMT+8)

In this Webinar: Working with TikTok creators on TikTok Creator Marketplace, we will take you through:

  • How to discover new creators via TikTok Creator Marketplace
  • Our different platform tools that allow you to connect with TikTok creators at scale, or even off-platform
  • How to get US$999 Ad Credits for running your campaign on TikTok Creator Marketplace!

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TTCM Webinar: Working with TikTok creators!

30 August 2023, 11.00am (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Working with TikTok creators on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

Work with creators on TikTok Creator Marketplace this Mega Sales shopping season

Are you a brand looking to shout out about your latest product launch or special promotions during Mega Sales shopping season?
 

Here's 3 reasons why you should consider working with creators on TikTok Creator Marketplace to stay top of mind this Mega Sales season:

  1. Be discovered

    87% of TikTok users have discovered new products/ brands through creator content on TikTok

  2. Drive product sales

    78% of TikTok users have purchased a product after watching TikTok creator content on it

  3. Earn word-of-mouth recommendations

    TikTok users engage actively with TikTok’s creator content – 88% likely to comment on, and 89% likely to share

Source: Creators on TikTok Research by Kantar Consulting. Conducted in ID, PH, TH, VN, 2022

Use Advertising Code MEGASALES999 to get US$999 Ad Credits

 

How does it work?

  1. Create a campaign on TikTok Creator Marketplace 

  2. Fill in your campaign brief and deliverables
  3. Enter Advertising Code: MEGASALES999 in the 'Advertising Code' section under Payment details. Click 'Enter' to confirm.

Once you enter the “MEGASALES999” advertising code and publish your campaign, we will be able to track your campaign progress and give you US$999 Ad Credits* upon successful completion of your TikTok Creator Marketplace campaign.

To qualify for the US$999 Ad Credits, advertisers must complete the following between 1 July 2023 to 30 September 2023:

  • Complete a minimum of one (1) creator campaign with a minimum of one (1) creator and two (2) videos through TikTok Creator Marketplace using the Advertising Code “MEGASALES999“

  • Spend a minimum of USD$3,000.00 on SparkAds within thirty (30) days of the creator campaign(s) going live; and
  • Ensure the Content disclosure setting is switched on, Branded content checked, and that the video is linked to the TTCM campaign

Read the full Terms & Conditions here.

Have any questions? Contact us at apac-tiktok-creatormarketplace@bytedance.com

Learn More

Driving strong brand awareness for fashion brand GQ Apparel

With the objective of boosting brand awareness and driving greater interest among their target audience, Thailand-based fashion brand GQ Apparel decided to tap into the large audience of popular TikTok creators and capitalize on their unique reach.

KEY RESULTS

>4.9M

Total Video Views

23.6%

Avg. 6s View-Through Rate (VTR)

4.47x

ROAS (on Sales Revenue)

Collaborating with TikTok creators to cement presence in TikTok's fashion community

GQ Apparel worked with Digital Bites marketing agency, to effectively source for collaborations with content creators to run their fashion marketing campaign on TikTok. By leveraging TikTok Creator Marketplace, Digital Bites was able to shortlist and collaborate with a diverse mix of mid- and top-tier creators, such as @keng.pk888, @janjanjan_15, and @topz_v. Each of these creators brought their distinct flair and unique content style, to showcase a variety of fashion inspiration looks that resonated with their individual styles. With such creative showcase and seamless integration of GQ Apparel's fashion line, audiences' attention was easily captured.

Achieving impressive results with Spark Ads

To further elevate performance of these carefully curated creators' videos, Digital Bites then utilised Spark Ads to amplify the videos and boost their ROI with impressive 6sec VTR across creatives. This brought impressive results, with the campaign achieving an outstanding 23.6% in average 6sec VTR and a total video view count of over 4.9M! Overall, GQ Apparel and Digital bites were able to collectively achieve resounding success in their fashion marketing campaign, generating substantial interest and buzz from the TikTok fashion community.
 
Digital Bites also used the TTCM promotional Advertising Code, “CNY888”, during the campaign creation process. This allowed the team to get US$888 Ad Credits that can be used for other auction campaigns run on TikTok for Business platform, and continue to achieve outstanding results for their next branded campaign.

Client Testimonial

“TikTok Creator Marketplace really helped us incorporate a full-funnel strategy and allowed us to expand our audience in such a competitive market. We were able to achieve incredible results with positive ROI along with lower cost per conversion. We also saw a significant improvement across all top-funnel campaigns by using these creators as well."

Digital Bites

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Now Hangouts drove high brand engagement with TikTok creators or how Les Mills collaborated with TikTok creators to boost product awareness for their latest collection!

Learn More

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Are you an Indonesia-based brand or agency looking to take your creator marketing campaigns to the next level? Come join our TTCM 102 webinar: Deep Dive into TikTok Creator Marketplace!

Date: 13 July 2023 (Thursday)
Time: 10.00am (GMT+7, Indonesia time)

In this TTCM 102: Deep Dive into TikTok Creator Marketplace webinar, we will take you through:

  • Best practices of working with creators on TikTok Creator Marketplace
  • Tips to boost branded content video performance on TikTok
  • How to make full use of TikTok Creator Marketplace Reporting dashboard
  • MEGA SALES Ad Credits promotion, for brands to supercharge their campaign performance this big sales season. 

We will also be joined by Indonesian creator @marcellaeteng, who will be taking part in our fireside chat to share with brands and agencies tips on working with creators to create branded content!

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TTCM 102 Webinar: Deep Dive into TikTok Creator Marketplace

13 July 2023, 10.00am (GMT+7, Indonesia time)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM 102: Deep Dive into TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

Discover creators on TikTok Creator Marketplace

TikTok creators are known to be experts at storytelling. Apart from creating engaging content, they are able to build a genuine connection with their audiences with their relatability.

With over 800k creators on TikTok Creator Marketplace, find out how you can search for your desired creators in your next brand collaboration with ease.

In this article, we share 7 useful tips for your creator search journey. Bonus: Scroll to the end to learn how you can earn US$999 Ad Credits for your next TikTok campaign!

💡 Tip 1: Use the search bar to find creators by keywords.

One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.
 
Do you search for creators right on the TikTok app? The search bar on TikTok Creator Marketplace has been integrated with TikTok search categories, ensuring that you find the most relevant creators without having to leave TTCM.

Here are 3 great examples of how to use the search bar.

🤓 Did you know?

You can also use the search bar to search in your local language.

💡 Tip 2: Set location filters.

To narrow your search, use Location filters!
 
You can choose which country or city the creators OR your target audiences are based.
 
Audience Country or Region: Location where your target customers are based.
 
Creator Country or Region: Location where the creators are based.

💡 Tip 3: Filter your search by number of creators' followers

We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers?

Not sure how many followers you should aim for? It ultimately depends on your campaign objectives.

Check out this handy guide.

📖 Expert Tip

You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.

💡 Tip 4: Make use of additional filters to refine your search

Want to go beyond a broad creator search? 

We offer additional filters so you can get really granular with your search! These include: 

  • Categories/Industry
  • Audience Demographics
  • Average Views per Video
  • Engagement Rate

You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.

💡 Tip 5: Shortlist your selected creators

Once you have completed your search, you'll see both Creators and Videos in your results!

Click on the Videos tab to start watching creator videos relevant to your search. 

When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.

  • Average views on their videos
  • Number of followers and follower growth rate
  • Engagement rate
  • Most Recent and Most Popular Videos
  • Brands they previously partnered with (if any)

💡 Tip 6: Let creators find YOU with Open Applications

Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign. 

You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).

💡 Tip 7: Let creators find YOU with Open Applications

Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators.

With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.

📖 Expert Tip

Screening Questions allow you to ask potential applicants about their previous experience with a product or service. For example, you can find creators who have used or posted about your product before.
 
 

Ready to begin your search for TikTok creators to collaborate with? 

Earn US$999 free ad credits for your next branded content campaign on TikTok Creator Marketplace

With Mega Sales season upon us, leverage this shopping moment to work with TikTok creators to drive brand sales!

We are pleased to share with our TikTok Creator Marketplace MEGASALES999 campaign, where you can earn USD$999 ad credits upon completion of campaigns on TikTok Creator Marketplace.

Details:

  • MEGASALES999 runs from 1 July 2023 to 30 September 2023
  • Clients must use the Advertising Code MEGASALES999 and publish min. 2 creator videos and spend min. US$3,000 on Spark Ads
  • Earn US$999 Ad Credits upon successful completion of the campaign!

Step-by-step guide:

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertising Code “MEGASALES999” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

*Terms and conditions apply

Run your campaign on TikTok Creator Marketplace now!

[This event has closed.]

Are you familiar with working with creators, and looking to take your creator marketing campaigns to the next level? Come join our TTCM 102 webinar: Deep Dive into TikTok Creator Marketplace!

Date: 12 July 2023 (Wed)
Time: 11.00am (GMT+8)

In this TTCM 102: Deep Dive into TikTok Creator Marketplace webinar, we will take you through:

  • Best practices of working with creators on TikTok Creator Marketplace
  • Tips to boost branded content video performance on TikTok
  • How to make full use of TTCM Reporting dashboard
  • Common FAQs around branded content moderation and music 

BONUS: We also have exclusive Ad Credits incentives to share, so join our webinar to find out more!

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TTCM 102 Webinar: Deep Dive into TikTok Creator Marketplace

12 July 2023, 11AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM 102: Deep Dive into TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes.