With Songkran 2023 coming up, join the TikTok Creator Marketplace team for a Celebrate Songkran webinar!

Date: 4 April 2023 (Tue)
Time: 10.00am (GMT+7)

In this webinar, you will learn:

• Insights on TikTok users' behaviour during Songkran
• How to work with TikTok creators to unlock this potential and drive sales during Songkran
• How to use TikTok Creator Marketplace to discover and shortlist creators, and manage your campaign

We will also be having a 20-minute fireside chat with Thailand-based TikTok creator @aki_yamaguchi, who will be sharing tips on how to work with local creators to supercharge your brand performance during Songkran!

BONUS: Keen to start your creator marketing campaign? We have special Ad Incentives in place, so join us to find out more!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Celebrate Songkran with TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

Whether it's catchy dance trends or funny vlogs, entertainment on TikTok is no longer owned by actors or famous celebrities.

In fact, 3 in 4 users use Tiktok during Ramadan to find entertainment and inspirations*.

TikTok audiences love watching authentic content that spreads the joyful spirit and diverse vibes of Ramadan. If you are looking to work with TikTok creators to create entertaining content during Ramadan 2023, consider tapping into creators who are experienced in doing casual vlogs or tuned into the latest trends!

Loved these Ramadan insights and can't wait to start your Ramadan-led campaign?
Here is a gift from us to you: Use the Advertising Code ‘CELEBRATE777’ when running your holiday creator campaign on TikTok Creator Marketplace and earn USD$777 worth of ad credits in your TikTok Ads Manager account!

Step-by-step guide: 

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertiser code “CELEBRATE777” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

Earn US$777 in ad credits, run your campaign on TikTok Creator Marketplace now!

*Source: TikTok commissioned study conducted by Toluna on behaviours during

Ramadan among n=432 TikTok users and non-users in MY, Sep 2022; and among n=596 TikTok users and non-users in ID, Sep 2022

**Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadan among n=596 TikTok users and non-users in ID, Sep 2022

As part of its nationwide birthday party, McDonald's (Australia) wanted to connect with its existing super-fans and re-engage with people who may have drifted away from the brand – all while turbo-charging brand love.

Alongside the golden arches and Big Mac, Macca's iconic jingle – “ba da ba ba ba" – is one of the most recognisable parts of the brand and an audio icon. So, the brand wanted to leverage this iconic sound and stand out on TikTok by connecting with the community authentically and giving its audience the chance to play with the sound. 

With the community already playing organically with the brand on TikTok, Macca's knew this was a natural fit for the platform.

McDonald's worked with TikTok Creator Marketing Solutions to find creators on TikTok Creator Marketplace to deliver the campaign. The brand worked with six up and coming Aussie artists from a spread of musical genres to reinterpret the jingle with their own musical flares.

Each creator brought a unique lens to the brief: violinist @joelsvnny had cinematic drama, @h3rizonmusic showed off their acapella nous. Rapper @jaycee spat some bars, @mikaela_swan showcased incredible skills in drumming, @jhekhoos brought a laid-back acoustic spin and @djparislawrence created the remix to remix them all.

Each creator brought their own special sauce to the iconic jingle, and by partnering with a diverse range of creators, Macca’s was able to show up in unexpected ways to many different communities. 

This fit-for-platform campaign showed how sound-first creativity on TikTok can be a powerful brand-building tool. View-through rates of all creative performed well above the benchmark at 10.28%, indicating high community interest. Total impressions hit an impressive 41.2 million.

There was also a 34.9% increase in ad recall, more than 10,000 comments, and 400,000 likes. This indicated the campaign not only stayed with users, but also authentically encouraged fan engagement through the use of diverse creators. 

“Over the past 50 years, Australians have a rich history of making our brand their own, having christened us 'Macca's' for generations, so the launch of this campaign was a fantastic way to celebrate our ongoing connection with the local audience. With creativity on TikTok being underpinned by great sounds, it just made sense for us to work together to open up our famous jingle to our community and allow them to remix it for our anniversary."

Chris Brown, CMO
McDonald’s Australia

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

*This success story was first published on TikTok for Business (Australia).

With the aim of driving full success and achieving optimal results in the campaign, the brand worked with TikTok Creator Marketing Solutions Client Success team to provide them with first-boarding technical support for their creator-led campaign.

As a relatively new user to TikTok Creator Marketing, vivo (Philippines) leveraged on the Creator Search & Discovery feature on TikTok Creator Marketplace to source for creators. The brand partnered with 5 strong creators based in Philippines, a mix of 1 micro and 4 mid-tier creators : @kattvaldez (34.1k followers), @itsjustinesy (275k followers),  @thedavevisuals (188k followers), @karlpatacsil_(804k followers) , @kevincharlesdc (485k followers). 

Coupled with a high clarity content brief from the brand and sufficient creative space for the creators to showcase each of their unique styles through the videos, vivo (Philippines) achieved great results with their creator-led campaign.

The brand saw an average engagement rate of 4.25%, cost per click as low as $0.37 and a total of 21M views! Apart from the huge success achieved in boosting brand awareness of the X80 series, the fuss-free campaign execution process was a bonus for vivo (Philippines) as well, as the brand seeks to continue leveraging on TikTok Creator Marketplace for execution of future campaigns. 

“TTCM enables us to promote KOL content along our own branded official assets, helping to make a more authentic and impactful campaign throughout TikTok."   —— Veronica Tan, vivo (Philippines) digital marketing head

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! 

Loved this read? You may be interested to check out how Mecca drove brand engagement with TikTok creators or how MAGGI used a remix challenge to generate buzz for their new product!

MAGGI worked with the TikTok Creator Solutions team to oversee the campaign management, from creator shortlists to creative consultation. The brand worked with a diverse mix of six Malaysia-based TikTok creators, including @im_siowei (2.6M followers) , @sonicwebs (1.5M followers) , and @deadpudds (535k followers) to create excitement and get the MAGGI Pedas Giler remix challenge rolling.

The campaign’s success was largely driven by the native style of the published content as they are well integrated with the content style of each TikTok creator. Additionally, the creators’ content well leveraged on various creative assets such as music, dance, skit or user interactions, which was key to driving high engagement and views. The consistent aesthetics and transitions used in the creators’ videos, not only kept users engaged but also effectively highlighted the MAGGI Pedas Giler’s unique selling proposition at the same time. 

Overall, the campaign resulted in brilliant results, with over 12M views and an outstanding 9.97 seconds/average watch time per video view, nearly 5 seconds above the benchmark average. 

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!