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Are you a brand or agency looking to unlock more ways of working with creators on TikTok? Come join our Webinar: Working with TikTok creators on TikTok Creator Marketplace

Date: 30 August 2023 (Wednesday)
Time: 11.00am (GMT+8)

In this Webinar: Working with TikTok creators on TikTok Creator Marketplace, we will take you through:

  • How to discover new creators via TikTok Creator Marketplace
  • Our different platform tools that allow you to connect with TikTok creators at scale, or even off-platform
  • How to get US$999 Ad Credits for running your campaign on TikTok Creator Marketplace!

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TTCM Webinar: Working with TikTok creators!

30 August 2023, 11.00am (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Working with TikTok creators on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

Work with creators on TikTok Creator Marketplace this Mega Sales shopping season

Are you a brand looking to shout out about your latest product launch or special promotions during Mega Sales shopping season?
 

Here's 3 reasons why you should consider working with creators on TikTok Creator Marketplace to stay top of mind this Mega Sales season:

  1. Be discovered

    87% of TikTok users have discovered new products/ brands through creator content on TikTok

  2. Drive product sales

    78% of TikTok users have purchased a product after watching TikTok creator content on it

  3. Earn word-of-mouth recommendations

    TikTok users engage actively with TikTok’s creator content – 88% likely to comment on, and 89% likely to share

Source: Creators on TikTok Research by Kantar Consulting. Conducted in ID, PH, TH, VN, 2022

Use Advertising Code MEGASALES999 to get US$999 Ad Credits

 

How does it work?

  1. Create a campaign on TikTok Creator Marketplace 

  2. Fill in your campaign brief and deliverables
  3. Enter Advertising Code: MEGASALES999 in the 'Advertising Code' section under Payment details. Click 'Enter' to confirm.

Once you enter the “MEGASALES999” advertising code and publish your campaign, we will be able to track your campaign progress and give you US$999 Ad Credits* upon successful completion of your TikTok Creator Marketplace campaign.

To qualify for the US$999 Ad Credits, advertisers must complete the following between 1 July 2023 to 30 September 2023:

  • Complete a minimum of one (1) creator campaign with a minimum of one (1) creator and two (2) videos through TikTok Creator Marketplace using the Advertising Code “MEGASALES999“

  • Spend a minimum of USD$3,000.00 on SparkAds within thirty (30) days of the creator campaign(s) going live; and
  • Ensure the Content disclosure setting is switched on, Branded content checked, and that the video is linked to the TTCM campaign

Read the full Terms & Conditions here.

Have any questions? Contact us at apac-tiktok-creatormarketplace@bytedance.com

Learn More

Driving strong brand awareness for fashion brand GQ Apparel

With the objective of boosting brand awareness and driving greater interest among their target audience, Thailand-based fashion brand GQ Apparel decided to tap into the large audience of popular TikTok creators and capitalize on their unique reach.

KEY RESULTS

>4.9M

Total Video Views

23.6%

Avg. 6s View-Through Rate (VTR)

4.47x

ROAS (on Sales Revenue)

Collaborating with TikTok creators to cement presence in TikTok's fashion community

GQ Apparel worked with Digital Bites marketing agency, to effectively source for collaborations with content creators to run their fashion marketing campaign on TikTok. By leveraging TikTok Creator Marketplace, Digital Bites was able to shortlist and collaborate with a diverse mix of mid- and top-tier creators, such as @keng.pk888, @janjanjan_15, and @topz_v. Each of these creators brought their distinct flair and unique content style, to showcase a variety of fashion inspiration looks that resonated with their individual styles. With such creative showcase and seamless integration of GQ Apparel's fashion line, audiences' attention was easily captured.

Achieving impressive results with Spark Ads

To further elevate performance of these carefully curated creators' videos, Digital Bites then utilised Spark Ads to amplify the videos and boost their ROI with impressive 6sec VTR across creatives. This brought impressive results, with the campaign achieving an outstanding 23.6% in average 6sec VTR and a total video view count of over 4.9M! Overall, GQ Apparel and Digital bites were able to collectively achieve resounding success in their fashion marketing campaign, generating substantial interest and buzz from the TikTok fashion community.
 
Digital Bites also used the TTCM promotional Advertising Code, “CNY888”, during the campaign creation process. This allowed the team to get US$888 Ad Credits that can be used for other auction campaigns run on TikTok for Business platform, and continue to achieve outstanding results for their next branded campaign.

Client Testimonial

“TikTok Creator Marketplace really helped us incorporate a full-funnel strategy and allowed us to expand our audience in such a competitive market. We were able to achieve incredible results with positive ROI along with lower cost per conversion. We also saw a significant improvement across all top-funnel campaigns by using these creators as well."

Digital Bites

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Now Hangouts drove high brand engagement with TikTok creators or how Les Mills collaborated with TikTok creators to boost product awareness for their latest collection!

Learn More

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Are you an Indonesia-based brand or agency looking to take your creator marketing campaigns to the next level? Come join our TTCM 102 webinar: Deep Dive into TikTok Creator Marketplace!

Date: 13 July 2023 (Thursday)
Time: 10.00am (GMT+7, Indonesia time)

In this TTCM 102: Deep Dive into TikTok Creator Marketplace webinar, we will take you through:

  • Best practices of working with creators on TikTok Creator Marketplace
  • Tips to boost branded content video performance on TikTok
  • How to make full use of TikTok Creator Marketplace Reporting dashboard
  • MEGA SALES Ad Credits promotion, for brands to supercharge their campaign performance this big sales season. 

We will also be joined by Indonesian creator @marcellaeteng, who will be taking part in our fireside chat to share with brands and agencies tips on working with creators to create branded content!

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TTCM 102 Webinar: Deep Dive into TikTok Creator Marketplace

13 July 2023, 10.00am (GMT+7, Indonesia time)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM 102: Deep Dive into TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

Discover creators on TikTok Creator Marketplace

TikTok creators are known to be experts at storytelling. Apart from creating engaging content, they are able to build a genuine connection with their audiences with their relatability.

With over 800k creators on TikTok Creator Marketplace, find out how you can search for your desired creators in your next brand collaboration with ease.

In this article, we share 7 useful tips for your creator search journey. Bonus: Scroll to the end to learn how you can earn US$999 Ad Credits for your next TikTok campaign!

💡 Tip 1: Use the search bar to find creators by keywords.

One of the best and easiest ways to discover creators on TikTok Creator Marketplace is through the search bar! Whether you are looking for creators that already post about your brand or specific TikTok trends, you can use the search bar to find relevant creators fast.
 
Do you search for creators right on the TikTok app? The search bar on TikTok Creator Marketplace has been integrated with TikTok search categories, ensuring that you find the most relevant creators without having to leave TTCM.

Here are 3 great examples of how to use the search bar.

🤓 Did you know?

You can also use the search bar to search in your local language.

💡 Tip 2: Set location filters.

To narrow your search, use Location filters!
 
You can choose which country or city the creators OR your target audiences are based.
 
Audience Country or Region: Location where your target customers are based.
 
Creator Country or Region: Location where the creators are based.

💡 Tip 3: Filter your search by number of creators' followers

We've also made it easy to filter by the number of creators' followers. Are you looking for up-and-coming or creators with smaller or more niche communities? Or do you want to partner with creators that have millions of followers?

Not sure how many followers you should aim for? It ultimately depends on your campaign objectives.

Check out this handy guide.

📖 Expert Tip

You don't have to work with creators with millions of followers to meet your campaign goals! Metrics like engagement rate, audience demographics and creator content are more important factors to consider when selecting creators.

💡 Tip 4: Make use of additional filters to refine your search

Want to go beyond a broad creator search? 

We offer additional filters so you can get really granular with your search! These include: 

  • Categories/Industry
  • Audience Demographics
  • Average Views per Video
  • Engagement Rate

You can also narrow your search to Responsive creators (under Badges) to surface creators who typically responds to brand invitations in 48 hours or less.

💡 Tip 5: Shortlist your selected creators

Once you have completed your search, you'll see both Creators and Videos in your results!

Click on the Videos tab to start watching creator videos relevant to your search. 

When you see creators you are interested in, you can learn more about them by clicking on their creator profile. This will let you access first-party insights that let you decide if they are the right fit for your brand.

  • Average views on their videos
  • Number of followers and follower growth rate
  • Engagement rate
  • Most Recent and Most Popular Videos
  • Brands they previously partnered with (if any)

💡 Tip 6: Let creators find YOU with Open Applications

Once you've found creators you are interested in, add your favorites to a Shortlist so you can easily find them later when you're ready to set up your campaign. 

You can create multiple shortlists depending on how you want to categorize creators. For example, you can create a list of creators you want to contact immediately for a campaign and another list of creators for future reference. Another idea is to create a list for each seasonal campaign (e.g. Christmas, Back to School, Black Friday).

💡 Tip 7: Let creators find YOU with Open Applications

Are you tired of spending hours searching for the right TikTok creators for your campaign? Look no further than Open Applications – the easy and efficient campaign type on TikTok Creator Marketplace that lets the creators come to you! No more spending time going through pages and pages looking for individual creators.

With Open Application campaigns, you can open up your campaign to TTCM's network of creators so they can proactively apply and pitch YOU their ideas. To ensure that you only get relevant applications, you can use preference filters and screening questions. Learn more about how Open Application works here.

📖 Expert Tip

Screening Questions allow you to ask potential applicants about their previous experience with a product or service. For example, you can find creators who have used or posted about your product before.
 
 

Ready to begin your search for TikTok creators to collaborate with? 

Earn US$999 free ad credits for your next branded content campaign on TikTok Creator Marketplace

With Mega Sales season upon us, leverage this shopping moment to work with TikTok creators to drive brand sales!

We are pleased to share with our TikTok Creator Marketplace MEGASALES999 campaign, where you can earn USD$999 ad credits upon completion of campaigns on TikTok Creator Marketplace.

Details:

  • MEGASALES999 runs from 1 July 2023 to 30 September 2023
  • Clients must use the Advertising Code MEGASALES999 and publish min. 2 creator videos and spend min. US$3,000 on Spark Ads
  • Earn US$999 Ad Credits upon successful completion of the campaign!

Step-by-step guide:

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertising Code “MEGASALES999” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

*Terms and conditions apply

Run your campaign on TikTok Creator Marketplace now!

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Are you familiar with working with creators, and looking to take your creator marketing campaigns to the next level? Come join our TTCM 102 webinar: Deep Dive into TikTok Creator Marketplace!

Date: 12 July 2023 (Wed)
Time: 11.00am (GMT+8)

In this TTCM 102: Deep Dive into TikTok Creator Marketplace webinar, we will take you through:

  • Best practices of working with creators on TikTok Creator Marketplace
  • Tips to boost branded content video performance on TikTok
  • How to make full use of TTCM Reporting dashboard
  • Common FAQs around branded content moderation and music 

BONUS: We also have exclusive Ad Credits incentives to share, so join our webinar to find out more!

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TTCM 102 Webinar: Deep Dive into TikTok Creator Marketplace

12 July 2023, 11AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for TTCM 102: Deep Dive into TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

[This event has closed.]

Keen to work with creators and sales during the summer season? Join our Webinar: Introducing Open Applications!

Date: 31 May 2023 (Wed)
Time: 11.00am (GMT+8)

In our introduction to Open Applications webinar, you will learn:

  • What is Open Applications: our NEW feature where you can openly invite TikTok Creator Marketplace creators, at scale, to your campaign
  • How to set up an Open Applications campaign on TikTok Creator Marketplace
  • Success stories from other brands

BONUS: We also have exclusive Ad Credits incentives to share, so join our webinar to find out more!

Webinar: Introducing Open Applications

31 May 2023, 11AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Introducing Open Applications on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

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What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace. 
 
Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application. 
 
Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories. 
 
Advertisers can also set Screening Questions (optional) asking about a creator's product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign. 

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply. 
 
At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.
 

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well. 

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.
Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

  • Create a new campaign and select “Open Applications“ under Collaboration Type
  • Click “Confirm" and fill out your Brand and Contact Information.

How to select an Open Applications campaign on home page

3. Set preferred qualifications and screening questions

  • Fill in the preferred creator qualifications and screening questions (optional)

    • It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.
    • Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
    • Screening Questions: This optional step allows you to set questions to learn more about a creator's location or experience doing paid partnerships.

Filling out preferred qualifications and screening questions

4. Publish the campaign

  • Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
  • Select 'Publish' after everything has been filled.
  • Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console. 
  • Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" > “Open Applications“
 
2. Click on the specific campaign to see a list of all of the creators who have applied. 

3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign). 

4. Decide if you want to accept or decline the creator's application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator's application within 7 days.

If you miss out on a creator's application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation. 

FAQs about Open Applications Campaign

Q: What is the difference between Open Applications and Direct Invite campaigns?
Open Applications is an open-invite campaign opportunity that allows all creators on TikTok Creator Marketplace to apply directly to the campaign. Direct Invite, on the other hand, is where advertisers shortlist specific creators on TikTok Creator Marketplace and invite them directly to be part of their campaign.
 
Q. How long do I have to review the Open Applications campaign?
Once the application period has started, advertisers will have 7 days to respond to a creator application. Usually, creators will start expressing interest and submitting applications within the first 24 hours. Most creator applications are submitted within the first 30 days of a campaign being published. We recommend you actively manage your Open Application campaign to ensure you do not miss out on responding to creators who have applied.
 
 
Q: Can I extend the original dates of my Open Applications campaign so more creators can join?
Yes, advertisers can extend the application period for their Open Application for a maximum time period of two months.
 
 
Q: If I extend the application period, does that reset the time needed to respond to creators that have already applied?
Extending the application period does not reset the time needed to respond to creators that have already applied. Advertisers still need to respond to an application within seven days of the application date.

Keen to start using Open Applications to work with TikTok creators?

Register interest here

While branded content has taken on many forms over the years, there is a rising trend in brands and agencies looking to do branded content with TikTok creators.

It's no secret why, especially for brands who want to build and tell their story in a seamless, authentic fashion.

The power of storytelling, through TikTok creators, allows them to build a genuine and natural connection with their audiences. In fact, 71% of users say that a creator's relatability motivates engagement. *

Which begets the question – how can brands leverage TikTok creators to run  their branded content campaigns?

Create branded content with TikTok creators on TikTok Creator Marketplace

TikTok Creator Marketplace is the official platform for brand and creator collaborations on TikTok. Brands can discover and engage their desired creators for brand collaborations, and have their campaign managed seamlessly through the platform. From creation of campaign to briefing and approving of creator videos, all can be done with ease on TikTok Creator Marketplace. 

Hear from @itsustinesy: Why using TikTok Creator Marketplace is fast and easy for branded content collaborations

In this short video, TikTok Creator Marketplace creator @itsjunstinesy shares  why she enjoys using TikTok Creator Marketplace to do branded content with brands. 

Having joined TikTok Creator Marketplace since 2021, Justine used the marketplace platform to expand her reach and build connections with many new brands.

One of the best features about TikTok Creator Marketplace for her is the creator portfolio feature, where brands can easily see creators'  TikTok videos' performance, sample videos, and reach. Apart from that, the convenience of having everything managed on TikTok Creator Marketplace, from negotiations of brief to payment, is also another feature she appreciates!

3 reasons to do branded content with TikTok creators, via TikTok Creator Marketplace

1. Wide selection of experienced creators, with diverse specialties

TikTok Creator Marketplace has a database of over 800k qualified creators, from over 25 countries, across various categories such as beauty, fashion, gaming, lifestyle and more to choose from. Our search feature allows you to easily narrow down your search by applying different filters based on your brand's unique criteria, including audience interests, demographics, video topics. Depending on the objective of your brand's campaign, such as increasing brand awareness, you can easily discover the right fit of content creators to collaborate with. It is also a one-stop tool for you to manage your campaign,

2. Sourcing the right creators with multiple filters

Beyond being able to filter for content creators via the filters as mentioned earlier, brands can also access creators' performance insights and profile.

Their profile will include:

  • Average views on their videos
  • Number of followers and follower growth rate
  • Engagement rate
  • Most Recent and Most Popular Videos
  • Brands they previously partnered with (if any)

3. Access first-party reporting on campaign performance

Brands can assess the performance of their campaign in real time, via the Campaign Reporting dashboard. There are three main tabs available to browse: Overview, Engagement and Audience, where you will be able to view performance metrics such as views, engagement rate, audience break-down and more. Easily measure the success of your campaign and devise strategies best catered to your brand accordingly.

Visit here for detailed guide

Earn ad credits for your branded content campaign on TikTok Creator Marketplace

Excited to start doing branded content with TikTok creators?

Good news! We are providing brands with incentivised ad credits upon completion of campaigns on TikTok Creator Marketplace, with our AlwaysOn campaign!

We have two ad incentive programmes available:
Option 1:  Entitled to USD$300 ad credits, with a minimum spend of USD$1,000 Spark Ads spend on the creator videos
Option 2: Entitled to USD$700 ad credits, with a minimum spend of USD$2,000 Spark Ads spend on the creator videos

Step-by-step guide: 

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertiser code “ALWAYSON” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

Earn up to USD$700 in ad credits, run your campaign on TikTok Creator Marketplace now!

*Terms and conditions apply, please see the full terms and conditions here.

Feeling motivated to start your own creator-led campaign? Explore success stories of brands like FOREO, vivo achieving great success with their campaigns!

*Source: TikTok Marketing Science Global Creators Like Me Study, 2021, conducted by Hotspex

Ramadan is just around the corner! When it comes to seasonal moments such as Ramadan 2023, TikTok is the go-to platform for users to find inspiration and motivation to purchase.  Did you know, TikTok users are 1.6x more likely than non-TikTok users to shop more this Ramadan vs 2022*?

What makes TikTok distinct is how users gather as communities around shared passions and interests – be it food, entertainment, beauty or shopping . During Ramadan 2023, these communities become more active by watching and engaging with TikTok creators that capture their interest. 

So how can brands better engage with communities on TikTok this Ramadan 2023? One way is to work with TikTok creators to create branded content, leveraging Ramadan insights to unlock your campaign's potential. 

1. Cook up a storm with TikTok creators

It's not surprising that cooking is one of the most popular Ramadan moments on TikTok, with users searching for inspiration when it comes to Ramadan marketing ideas, Ramadan recipes, or Suhoor & breaking fast menu ideas.

According to TikTok Ramadan insights, 86% of TikTok users are interested in seeing F&B related content on TikTok during Lebaran (ID) & Hari Raya (MY)**!

This is a great chance for food and cooking-related businesses to embed this moment into your campaign.

Search for Cooking Creators

2. Ramadan Shopping with TikTok creators

According to TikTok Ramadan insights, 67% of TikTok users shop more during Ramadan**!

Users tend to look for TikTok creators for makeup ideas with GRWM (Get Ready With Me) being popular content. They also look out for shopping hauls, product reviews or demonstrations.  Some of the top shopping categories are Fashion & Accessories, Food & Beverage, Beauty & Personal Care.

This is the perfect opportunity to work with creators this Ramadan on TikTok Creator Marketplace, to showcase your product in an inspiring and authentic manner.

Search for Shopping Creators

3. Hop on the latest trends with TikTok creators

Whether it's catchy dance trends or funny vlogs, entertainment on TikTok is no longer owned by actors or famous celebrities.

In fact, 3 in 4 users use Tiktok during Ramadan to find entertainment and inspirations*.

TikTok audiences love watching authentic content that spreads the joyful spirit and diverse vibes of Ramadan. If you are looking to work with TikTok creators to create entertaining content during Ramadan 2023, consider tapping into creators who are experienced in doing casual vlogs or tuned into the latest trends!

Search for Entertainment Creators

Loved these Ramadan insights and can't wait to start your Ramadan-led campaign?
Here is a gift from us to you: Use the Advertising Code ‘CELEBRATE777’ when running your holiday creator campaign on TikTok Creator Marketplace and earn USD$777 worth of ad credits in your TikTok Ads Manager account!

Step-by-step guide: 

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertiser code “CELEBRATE777” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

Earn US$777 in ad credits, run your campaign on TikTok Creator Marketplace now!

*Terms and conditions apply, please see the full terms and conditions here.

*Source: TikTok commissioned study conducted by Toluna on behaviours during

Ramadan among n=432 TikTok users and non-users in MY, Sep 2022; and among n=596 TikTok users and non-users in ID, Sep 2022

**Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadan among n=596 TikTok users and non-users in ID, Sep 2022

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