Ramadan is just around the corner! When it comes to seasonal moments such as Ramadan 2023, TikTok is the go-to platform for users to find inspiration and motivation to purchase. Did you know, TikTok users are 1.6x more likely than non-TikTok users to shop more this Ramadan vs 2022*? What makes TikTok distinct is how users gather as communities around shared passions and interests – be it food, entertainment, beauty or shopping . During Ramadan 2023, these communities become more active by watching and engaging with TikTok creators that capture their interest. So how can brands better engage with communities on TikTok this Ramadan 2023? One way is to work with TikTok creators to create branded content, leveraging Ramadan insights to unlock your campaign's potential.
It's not surprising that cooking is one of the most popular Ramadan moments on TikTok, with users searching for inspiration when it comes to Ramadan marketing ideas, Ramadan recipes, or Suhoor & breaking fast menu ideas. According to TikTok Ramadan insights, 86% of TikTok users are interested in seeing F&B related content on TikTok during Lebaran (ID) & Hari Raya (MY)**! This is a great chance for food and cooking-related businesses to embed this moment into your campaign.
According to TikTok Ramadan insights, 67% of TikTok users shop more during Ramadan**! Users tend to look for TikTok creators for makeup ideas with GRWM (Get Ready With Me) being popular content. They also look out for shopping hauls, product reviews or demonstrations. Some of the top shopping categories are Fashion & Accessories, Food & Beverage, Beauty & Personal Care. This is the perfect opportunity to work with creators this Ramadan on TikTok Creator Marketplace, to showcase your product in an inspiring and authentic manner.
Whether it's catchy dance trends or funny vlogs, entertainment on TikTok is no longer owned by actors or famous celebrities. In fact, 3 in 4 users use Tiktok during Ramadan to find entertainment and inspirations*. TikTok audiences love watching authentic content that spreads the joyful spirit and diverse vibes of Ramadan. If you are looking to work with TikTok creators to create entertaining content during Ramadan 2023, consider tapping into creators who are experienced in doing casual vlogs or tuned into the latest trends!
Loved these Ramadan insights and can't wait to start your Ramadan-led campaign? Step-by-step guide: 1. Login to TikTok Creator Marketplace 2. Click on ‘Create Campaign’ [top right corner] 3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right. 4. On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method. 5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’. 6. Enter the Advertiser code “CELEBRATE777” in the red boxed out section marked out below:
7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.
Earn US$777 in ad credits, run your campaign on TikTok Creator Marketplace now!
*Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadan among n=432 TikTok users and non-users in MY, Sep 2022; and among n=596 TikTok users and non-users in ID, Sep 2022 **Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadan among n=596 TikTok users and non-users in ID, Sep 2022
1. Cook up a storm with TikTok creators
2. Ramadan Shopping with TikTok creators
3. Hop on the latest trends with TikTok creators
Here is a gift from us to you: Use the Advertising Code ‘CELEBRATE777’ when running your holiday creator campaign on TikTok Creator Marketplace and earn USD$777 worth of ad credits in your TikTok Ads Manager account!
Multi-tech company vivo (Philippines) wanted to boost brand awareness and education of their X80 series with a focus on the Zeiss collaboration within the TikTok Philippines community.
Total Views Average Engagement Rate Cost Per Click (CPC) With the aim of driving full success and achieving optimal results in the campaign, the brand worked with TikTok Creator Marketing Solutions Client Success team to provide them with first-boarding technical support for their creator-led campaign. As a relatively new user to TikTok Creator Marketing, vivo (Philippines) leveraged on the Creator Search & Discovery feature on TikTok Creator Marketplace to source for creators. The brand partnered with 5 strong creators based in Philippines, a mix of 1 micro and 4 mid-tier creators : @kattvaldez (34.1k followers), @itsjustinesy (275k followers), @thedavevisuals (188k followers), @karlpatacsil_(804k followers) , @kevincharlesdc (485k followers).
Coupled with a high clarity content brief from the brand and sufficient creative space for the creators to showcase each of their unique styles through the videos, vivo (Philippines) achieved great results with their creator-led campaign. The brand saw an average engagement rate of 4.25%, cost per click as low as $0.37 and a total of 21M views! Apart from the huge success achieved in boosting brand awareness of the X80 series, the fuss-free campaign execution process was a bonus for vivo (Philippines) as well, as the brand seeks to continue leveraging on TikTok Creator Marketplace for execution of future campaigns.
“TTCM enables us to promote KOL content along our own branded official assets, helping to make a more authentic and impactful campaign throughout TikTok." —— Veronica Tan, vivo (Philippines) digital marketing head Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! Loved this read? You may be interested to check out how Mecca drove brand engagement with TikTok creators or how MAGGI used a remix challenge to generate buzz for their new product!
Boosting awareness of the vivo X80 series with TikTok Creator Marketplace
KEY RESULTS
>21M+
>4%
<$US0.37
Leveraging TikTok's Creator Search & Discovery feature
Achieving high engagement rates with TikTok creators in Philippines
MAGGI, a household food brand under the Nestle Group, wanted to drive engagement with their product MAGGI Pedas Giler noodles by running a remix challenge with TikTok creators to generate buzz and word-of-mouth recommendations. As part of the MAGGI Pedas Giler remix challenge, users are encouraged to showcase their creativity by mixing in interesting ingredients in their MAGGI Pedas Giler.
Ad Recall uplift Recommendation 6s View-Through Rate (VTR) MAGGI worked with the TikTok Creator Solutions team to oversee the campaign management, from creator shortlists to creative consultation. The brand worked with a diverse mix of six Malaysia-based TikTok creators, including @im_siowei (2.6M followers) , @sonicwebs (1.5M followers) , and @deadpudds (535k followers) to create excitement and get the MAGGI Pedas Giler remix challenge rolling.
The campaign’s success was largely driven by the native style of the published content as they are well integrated with the content style of each TikTok creator. Additionally, the creators’ content well leveraged on various creative assets such as music, dance, skit or user interactions, which was key to driving high engagement and views. The consistent aesthetics and transitions used in the creators’ videos, not only kept users engaged but also effectively highlighted the MAGGI Pedas Giler’s unique selling proposition at the same time. Overall, the campaign resulted in brilliant results, with over 12M views and an outstanding 9.97 seconds/average watch time per video view, nearly 5 seconds above the benchmark average. Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!
Driving awareness for MAGGI Pedas Giler
KEY RESULTS
+4.4%
+6.3%
30.5%
Boosting campaign reach with with MAGGI Pedas Giler remix challenge
MAGGI Pedas Giler campaign sees high engagement rate with TikTok creators
Peculiar Eyewear, an online retailer in Philippines, wanted to cement their presence with the TikTok community in a seamless, authentic way.
Impressions for brand awareness High conversions on creator content Low CPA Peculiar Eyewear self-served on TikTok Creator Marketplace, using the Search filter to identify a mid-tier creator that they could collaborate with to create multiple videos. The brand found its ideal, passionate creator, and invited him to produce multiple videos for its campaign. Meanwhile, fashion startup Pomelo identified four fashion-focused creators to collaborate on its Chinese New Year campaign, all via TikTok Creator Marketplace in an effortless manner. Peculiar then launched Spark Ads, which enabled them to amplify the two videos by the creator and use them as ad creatives in their conversion campaign on TikTok Ads Manager.
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators *This success story was first published on TikTok for Business.
Driving awareness & registrations through creator collaborations and Spark Ads
KEY RESULTS
>6.3M
>3k
~$0.69
Boosting impressions and conversions with TikTok Creator Marketplace and Spark Ads
The results
The Mecca team had experience using TikTok in Australia, having run multiple campaigns previously in the market. So, with the monumental launch of the Charlotte Tilbury brand in Australia, the team wanted to go big!
Impressions LIVE viewers Unique Reach Mecca ran a fully integrated livestream campaign, using TopView ads and in-app Discover Banner to drive awareness of their livestream event. The 24h livestream featured five creators to engage their audience to explore and shop the new Charlotte Tilbury range. The content of the live stream was focused on five creators, @allthingsolive , @isabelleclarke , @ajclementine , @selinayang and @alirosegray . Between these creators, the campaign was able to speak to the multiple sub-communities within the beauty sector. Through an In Live banner, the TikTok community was directed to explore and shop the Charlotte Tilbury range at Mecca. The objective of this was to drive further engagement and sales on Mecca.com.au.
Overall, Mecca was thrilled with the campaign and the engagement levels of the TikTok community over the 24-hour live stream. Across the entire campaign, Mecca Beauty drove more than 15 million impressions, reached more than 5 million users, and the live stream had over 300,000 views. By having multiple touchpoints, the launch generated significant hype for Charlotte Tilbury at Mecca Beauty. Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators *This success story was first published on TikTok for Business.
Pushing creative boundaries through creator collaborations
KEY RESULTS
15M+
300k
5M+
Expanding campaign reach with diverse TikTok creators
Driving sales uplift with TikTok creators in APAC
Additionally, the TopView from phase one of the campaign had high engagement with the community watching 2X longer than the benchmark.
