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What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace.
Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application.
Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories.
Advertisers can also set Screening Questions (optional) asking about a creator’s product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign.

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply.
At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well.

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.
Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

  • Create a new campaign and select “Open Applications“ under Collaboration Type
  • Click “Confirm" and fill out your Brand and Contact Information.

How to select an Open Applications campaign on home page

3. Set preferred qualifications and screening questions

  • Fill in the preferred creator qualifications and screening questions (optional)

    • It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.
    • Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
    • Screening Questions: This optional step allows you to set questions to learn more about a creator’s location or experience doing paid partnerships.

Filling out preferred qualifications and screening questions

4. Publish the campaign

  • Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
  • Select ‘Publish’ after everything has been filled.
  • Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console.
  • Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" > “Open Applications“
2. Click on the specific campaign to see a list of all of the creators who have applied.

3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign).

4. Decide if you want to accept or decline the creator’s application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator’s application within 7 days.

If you miss out on a creator’s application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation.

FAQs about Open Applications Campaign

Q: What is the difference between Open Applications and Direct Invite campaigns?
Open Applications is an open-invite campaign opportunity that allows all creators on TikTok Creator Marketplace to apply directly to the campaign. Direct Invite, on the other hand, is where advertisers shortlist specific creators on TikTok Creator Marketplace and invite them directly to be part of their campaign.
Q. How long do I have to review the Open Applications campaign?
Once the application period has started, advertisers will have 7 days to respond to a creator application. Usually, creators will start expressing interest and submitting applications within the first 24 hours. Most creator applications are submitted within the first 30 days of a campaign being published. We recommend you actively manage your Open Application campaign to ensure you do not miss out on responding to creators who have applied.
Q: Can I extend the original dates of my Open Applications campaign so more creators can join?
Yes, advertisers can extend the application period for their Open Application for a maximum time period of two months.
Q: If I extend the application period, does that reset the time needed to respond to creators that have already applied?
Extending the application period does not reset the time needed to respond to creators that have already applied. Advertisers still need to respond to an application within seven days of the application date.

Try Open Applications Now

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Keen to work with creators and sales during the summer season? Join our Webinar: Introducing Open Applications!

Date: 31 May 2023 (Wed)
Time: 11.00am (GMT+8)

In our introduction to Open Applications webinar, you will learn:

  • What is Open Applications: our NEW feature where you can openly invite TikTok Creator Marketplace creators, at scale, to your campaign
  • How to set up an Open Applications campaign on TikTok Creator Marketplace
  • Success stories from other brands

BONUS: We also have exclusive Ad Credits incentives to share, so join our webinar to find out more!

Webinar: Introducing Open Applications

31 May 2023, 11AM (GMT+8)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Introducing Open Applications on TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

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What is Open Applications?

Open Applications is a new TikTok Creator Marketplace campaign type, where advertisers can post details of upcoming campaigns and open the campaign invite to all creators on TikTok Creator Marketplace to proactively apply. This makes it easier for advertisers to reach out to the network of over 800K creators on TikTok Creator Marketplace. 
 
Creators are able to self-apply to the Open Applications campaign by submitting their pitch, including their idea for the campaign, selected videos that showcase their creativity, and proposed payment rates. From there, advertisers can view the profile of creators who apply and select the creators they want to work with.

3 reasons to use Open Applications for branded content campaigns

🤼 Expand your reach and open your invite to more creators on TikTok Creator Marketplace

Open Applications makes it easy for advertisers to send out a campaign brief to the TikTok Creator Marketplace network of creators, and expand their reach by allowing creators to self-apply to the campaign brief and pitch their creative ideas within their application. 
 
Based on the submitted applications and our matchmaking algorithm, advertisers can pick from a selection of relevant creators who have applied to their campaign.

😎 Find the right creators faster, with preference filters and screening questions

With Open Applications, advertisers can set preference filters and screening questions to surface the most relevant creators faster. Use Preference Filters to indicate your preferred qualifications for creators applying to your campaign brief, such as Creator Country/Region, Audience Age, and Video Categories. 
 
Advertisers can also set Screening Questions (optional) asking about a creator's product experience or partnership history. This helps to narrow down the search and make it easy to surface the most relevant creators for your campaign. 

📊 Work with specific creators at the same time

With the Open Applications feature, advertisers can open their campaign invitation to the TikTok Creator Marketplace network of over 800K creators, where interested creators can self-apply. 
 
At the same time, advertisers can also choose to work with specific TikTok Creator Marketplace creators that they have in mind.
 

After creating the Open Applications campaign, advertisers can simply navigate to “Manage" > “Open Applications" > and select “Invite creators".

This allows advertisers to see their shortlisted creators and invite these specific creators to their Open Applications campaign as well. 

How to use Open Applications to run branded content campaigns

Keen to know how to use Open Applications to run your branded content campaign? Follow these easy steps below!

1. Verify your TikTok Creator Marketplace account

If you have not already done so, you need to verify your TikTok Creator Marketplace account to start using Open Applications.
Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements.

2. Create an Open Applications campaign

  • Create a new campaign and select “Open Applications“ under Collaboration Type
  • Click “Confirm" and fill out your Brand and Contact Information.

How to select an Open Applications campaign on home page

3. Set preferred qualifications and screening questions

  • Fill in the preferred creator qualifications and screening questions (optional)

    • It is recommended for advertisers to set creator qualifications and screening questions as this will help you surface the most relevant creators when you are shortlisting the creators who have applied.
    • Preferred Qualifications: Set qualifications for creators who apply, such as your preferred creator country/region, target audience age, video categories/niche, or your preferred minimum engagement rate.
    • Screening Questions: This optional step allows you to set questions to learn more about a creator's location or experience doing paid partnerships.

Filling out preferred qualifications and screening questions

4. Publish the campaign

  • Fill out the deliverables and payment section. If you select online transaction for payment, note that both advertisers and creators must agree to the TikTok Creator Marketplace Contract
  • Select 'Publish' after everything has been filled.
  • Creators on TikTok Creator Marketplace will be able to see the campaign invite in the “Open Applications" section of their Creator Console. 
  • Creators will then choose to accept/apply to the Open Applications campaign.

Sending Open Applications campaign invites to specific creators

Besides opening up the Open Applications campaign invite to all creators on TikTok Creator Marketplace, advertisers can also send invitations to specific creators that they wish to invite to their campaign as well.

Steps to follow:

1. Make sure you have created and published your Open Applications campaign per the steps above.

2. Create a shortlist of specific creators you want to work with

3. Navigate to “Campaigns" > “Manage" > “Open Applications" > Invite creators

4. Select desired creators from your shortlist

5. Invite these creators to your Open Application campaign

What to do after your Open Applications campaign is published

Review and accept creators who have applied

To view which creators have applied to your campaign:

1. Navigate to “Campaigns" > “Manage" > “Open Applications“
 
2. Click on the specific campaign to see a list of all of the creators who have applied. 

3. Click on individual creators to view their application and their answers to your screening questions (if you provided this in your Open Applications campaign). 

4. Decide if you want to accept or decline the creator's application. Creators will receive an in-app notification once their application is accepted, declined or modified

Note: Advertisers must respond to the creator's application within 7 days.

If you miss out on a creator's application but would still like to work with him/her, you would need to create a new campaign invite via Direct Invitation. 

FAQs about Open Applications Campaign

Q: What is the difference between Open Applications and Direct Invite campaigns?
Open Applications is an open-invite campaign opportunity that allows all creators on TikTok Creator Marketplace to apply directly to the campaign. Direct Invite, on the other hand, is where advertisers shortlist specific creators on TikTok Creator Marketplace and invite them directly to be part of their campaign.
 
Q. How long do I have to review the Open Applications campaign?
Once the application period has started, advertisers will have 7 days to respond to a creator application. Usually, creators will start expressing interest and submitting applications within the first 24 hours. Most creator applications are submitted within the first 30 days of a campaign being published. We recommend you actively manage your Open Application campaign to ensure you do not miss out on responding to creators who have applied.
 
 
Q: Can I extend the original dates of my Open Applications campaign so more creators can join?
Yes, advertisers can extend the application period for their Open Application for a maximum time period of two months.
 
 
Q: If I extend the application period, does that reset the time needed to respond to creators that have already applied?
Extending the application period does not reset the time needed to respond to creators that have already applied. Advertisers still need to respond to an application within seven days of the application date.

Keen to start using Open Applications to work with TikTok creators?

Register interest here

While branded content has taken on many forms over the years, there is a rising trend in brands and agencies looking to do branded content with TikTok creators.

It's no secret why, especially for brands who want to build and tell their story in a seamless, authentic fashion.

The power of storytelling, through TikTok creators, allows them to build a genuine and natural connection with their audiences. In fact, 71% of users say that a creator's relatability motivates engagement. *

Which begets the question – how can brands leverage TikTok creators to run  their branded content campaigns?

Create branded content with TikTok creators on TikTok Creator Marketplace

TikTok Creator Marketplace is the official platform for brand and creator collaborations on TikTok. Brands can discover and engage their desired creators for brand collaborations, and have their campaign managed seamlessly through the platform. From creation of campaign to briefing and approving of creator videos, all can be done with ease on TikTok Creator Marketplace. 

Hear from @itsustinesy: Why using TikTok Creator Marketplace is fast and easy for branded content collaborations

In this short video, TikTok Creator Marketplace creator @itsjunstinesy shares  why she enjoys using TikTok Creator Marketplace to do branded content with brands. 

Having joined TikTok Creator Marketplace since 2021, Justine used the marketplace platform to expand her reach and build connections with many new brands.

One of the best features about TikTok Creator Marketplace for her is the creator portfolio feature, where brands can easily see creators'  TikTok videos' performance, sample videos, and reach. Apart from that, the convenience of having everything managed on TikTok Creator Marketplace, from negotiations of brief to payment, is also another feature she appreciates!

3 reasons to do branded content with TikTok creators, via TikTok Creator Marketplace

1. Wide selection of experienced creators, with diverse specialties

TikTok Creator Marketplace has a database of over 800k qualified creators, from over 25 countries, across various categories such as beauty, fashion, gaming, lifestyle and more to choose from. Our search feature allows you to easily narrow down your search by applying different filters based on your brand's unique criteria, including audience interests, demographics, video topics. Depending on the objective of your brand's campaign, such as increasing brand awareness, you can easily discover the right fit of content creators to collaborate with. It is also a one-stop tool for you to manage your campaign,

2. Sourcing the right creators with multiple filters

Beyond being able to filter for content creators via the filters as mentioned earlier, brands can also access creators' performance insights and profile.

Their profile will include:

  • Average views on their videos
  • Number of followers and follower growth rate
  • Engagement rate
  • Most Recent and Most Popular Videos
  • Brands they previously partnered with (if any)

3. Access first-party reporting on campaign performance

Brands can assess the performance of their campaign in real time, via the Campaign Reporting dashboard. There are three main tabs available to browse: Overview, Engagement and Audience, where you will be able to view performance metrics such as views, engagement rate, audience break-down and more. Easily measure the success of your campaign and devise strategies best catered to your brand accordingly.

Visit here for detailed guide

Earn ad credits for your branded content campaign on TikTok Creator Marketplace

Excited to start doing branded content with TikTok creators?

Good news! We are providing brands with incentivised ad credits upon completion of campaigns on TikTok Creator Marketplace, with our AlwaysOn campaign!

We have two ad incentive programmes available:
Option 1:  Entitled to USD$300 ad credits, with a minimum spend of USD$1,000 Spark Ads spend on the creator videos
Option 2: Entitled to USD$700 ad credits, with a minimum spend of USD$2,000 Spark Ads spend on the creator videos

Step-by-step guide: 

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertiser code “ALWAYSON” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

Earn up to USD$700 in ad credits, run your campaign on TikTok Creator Marketplace now!

*Terms and conditions apply, please see the full terms and conditions here.

Feeling motivated to start your own creator-led campaign? Explore success stories of brands like FOREO, vivo achieving great success with their campaigns!

*Source: TikTok Marketing Science Global Creators Like Me Study, 2021, conducted by Hotspex

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With Songkran 2023 coming up, join the TikTok Creator Marketplace team for a Celebrate Songkran webinar!

Date: 4 April 2023 (Tue)
Time: 10.00am (GMT+7)

In this webinar, you will learn:

  • Insights on TikTok users' behaviour during Songkran
  • How to work with TikTok creators to unlock this potential and drive sales during Songkran
  • How to use TikTok Creator Marketplace to discover and shortlist creators, and manage your campaign

We will also be having a 20-minute fireside chat with Thailand-based TikTok creator @aki_yamaguchi, who will be sharing tips on how to work with local creators to supercharge your brand performance during Songkran!

BONUS: Keen to start your creator marketing campaign? We have special Ad Incentives in place, so join us to find out more!

Webinar: Celebrate Songkran!

4 April 2023, 10AM (GMT+7)

Register Now!

*T&Cs apply for all Zoom webinar participants. By signing up for Webinar: Celebrate Songkran with TikTok Creator Marketplace, you are giving us consent to use the registration email provided to contact you post-webinar for follow up purposes. 

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Ramadan is just around the corner! When it comes to seasonal moments such as Ramadan 2023, TikTok is the go-to platform for users to find inspiration and motivation to purchase.  Did you know, TikTok users are 1.6x more likely than non-TikTok users to shop more this Ramadan vs 2022*?

What makes TikTok distinct is how users gather as communities around shared passions and interests – be it food, entertainment, beauty or shopping . During Ramadan 2023, these communities become more active by watching and engaging with TikTok creators that capture their interest. 

So how can brands better engage with communities on TikTok this Ramadan 2023? One way is to work with TikTok creators to create branded content, leveraging Ramadan insights to unlock your campaign's potential. 

1. Cook up a storm with TikTok creators

It's not surprising that cooking is one of the most popular Ramadan moments on TikTok, with users searching for inspiration when it comes to Ramadan marketing ideas, Ramadan recipes, or Suhoor & breaking fast menu ideas.

According to TikTok Ramadan insights, 86% of TikTok users are interested in seeing F&B related content on TikTok during Lebaran (ID) & Hari Raya (MY)**!

This is a great chance for food and cooking-related businesses to embed this moment into your campaign.

Search for Cooking Creators

2. Ramadan Shopping with TikTok creators

According to TikTok Ramadan insights, 67% of TikTok users shop more during Ramadan**!

Users tend to look for TikTok creators for makeup ideas with GRWM (Get Ready With Me) being popular content. They also look out for shopping hauls, product reviews or demonstrations.  Some of the top shopping categories are Fashion & Accessories, Food & Beverage, Beauty & Personal Care.

This is the perfect opportunity to work with creators this Ramadan on TikTok Creator Marketplace, to showcase your product in an inspiring and authentic manner.

Search for Shopping Creators

3. Hop on the latest trends with TikTok creators

Whether it's catchy dance trends or funny vlogs, entertainment on TikTok is no longer owned by actors or famous celebrities.

In fact, 3 in 4 users use Tiktok during Ramadan to find entertainment and inspirations*.

TikTok audiences love watching authentic content that spreads the joyful spirit and diverse vibes of Ramadan. If you are looking to work with TikTok creators to create entertaining content during Ramadan 2023, consider tapping into creators who are experienced in doing casual vlogs or tuned into the latest trends!

Search for Entertainment Creators

Loved these Ramadan insights and can't wait to start your Ramadan-led campaign?
Here is a gift from us to you: Use the Advertising Code ‘CELEBRATE777’ when running your holiday creator campaign on TikTok Creator Marketplace and earn USD$777 worth of ad credits in your TikTok Ads Manager account!

Step-by-step guide: 

1. Login to TikTok Creator Marketplace

2. Click on ‘Create Campaign’ [top right corner]

3. Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.

4. On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.

5. Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.

6. Enter the Advertiser code “CELEBRATE777” in the red boxed out section marked out below:

7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.

Earn US$777 in ad credits, run your campaign on TikTok Creator Marketplace now!

*Terms and conditions apply, please see the full terms and conditions here.

*Source: TikTok commissioned study conducted by Toluna on behaviours during

Ramadan among n=432 TikTok users and non-users in MY, Sep 2022; and among n=596 TikTok users and non-users in ID, Sep 2022

**Source: TikTok commissioned study conducted by Toluna on behaviours during Ramadan among n=596 TikTok users and non-users in ID, Sep 2022

What are Invite Links?

Invite links are a new campaign collaboration tool that allows you to invite creators outside of the TikTok Creator Marketplace platform by generating a link for creators to upload their videos.

 
This allows you to collaborate with creators even if they are not registered on TikTok Creator Marketplace.

TikTok Creator Marketplace Invite Links

How a generated Invite Links public link looks

Why use TikTok Creator Marketplace Invite Links?

🤼 Work with any TikTok creator

With Invite Links, you no longer need to limit your collaborations to creators who are registered on TikTok Creator Marketplace. You can now collaborate with any creator who meets the local age requirement in their country (for example, creators who are 18 and above in the US).

📊 Access to first-party reporting and performance insights

One of the top benefits of TikTok Creator Marketplace is that it enables brands to see the performance of their campaign right from their Creator Marketplace account. No need to request screenshots from creators to see how your videos are performing!
With Invite Links, you can still access the Reporting dashboard of your account to see metrics such as video views and engagement rate.
Please note that to access this feature, your invited creator still has to accept and upload their video via the Invite Link generated and sent to them. 

How to use Invite Links

If you're ready to start using Invite Links to collaborate with any creators, follow the simple steps below!

1. Verify your TikTok Creator Marketplace account

You need to verify your TikTok Creator Marketplace account to start using the full functionality of Invite Links.
 

Watch this quick video to learn how to create and verify an account on TikTok Creator Marketplace, or check out this page for verification requirements. 

Unverified businesses will only be able to utilize Invite Links via Invitation lite campaigns, with limited access.

2. Create an Invitation or Invitation Lite campaign

  • Create a new campaign and select Invitation lite or Invitation under Collaboration Type
  • Fill out the needed campaign information.
  • If you want to integrate Anchor links, you will have to use an Invitation campaign. To add those to your campaign, add an app download link under Additional Promotions and request for ad authorization.
  • Please note that Invite Links currently do not support payments, so you will need to select “No" under Online Transactions.

How to select an Invitation or Invitation Lite collaboration type on home page

3. Add creators to the pre-approval list (optional)

If you are using Invite Links to work with creators that you trust, there is an option to make campaign collaboration even quicker.
 
If you do not want to manually review creators' videos, you can add the creators you are working with to the Creator pre-approval list.
 
Creators added to this list can quickly link their videos to your campaign without your on-platform approval. Make sure to only add creators you trust.

4. Share the Invite Link with the creator

Your Invite Link will now be generated, and you can now share it directly with the creator you want to collaborate with via your preferred channels offline.
 
On the creator side, they will see the campaign details when they click on the link. The creator then needs to upload the video via the Invite Link.
 
Review and approve creator videos
Approve creators and review submitted content to approve or reject videos from creators. If you have added creators to the Creator pre-approval list, you will not have to do this step.

5. Monitor your campaign performance

To see how your creator-led campaign is performing, go to the Reporting dashboard in your TikTok Creator Marketplace account. 
 
Note: It takes around 48 hours for the campaign/video performance data to appear.

FAQs about Invite Links

Q: Who is eligible to create an Invite Link campaign?
Invite Linksare available to all advertisers on TikTok Creator Marketplace. Verified businesses (standard accounts) will be able to use full functionality of Invite Links.
 
Q: Is there a limit to the number of videos per campaign?
A maximum of 100 videos can be uploaded per campaign.
 
Q. How can I deactivate an Invite Link campaign?
You can deactivate your Invite Link by toggling off the link on the campaign page. 
 
Q: A creator uploaded the wrong video, how can I delete it?
Currently, you cannot delete the videos on your end, but you can contact the creator to do so.
 
Q: Is early video moderation available within the flow when using Invite links?
Early Moderation is currently unavailable for Invite Links. Please plan accordingly.

Keen to try Invite Links to work with TikTok creators? Login to TikTok Creator Marketplace and create your campaign now!

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Driving brand love for McDonald's 50th birthday by remixing their iconic brand audio

As part of its nationwide birthday party, McDonald's (Australia) wanted to connect with its existing super-fans and re-engage with people who may have drifted away from the brand – all while turbo-charging brand love.

Alongside the golden arches and Big Mac, Macca's iconic jingle – “ba da ba ba ba" – is one of the most recognisable parts of the brand and an audio icon. So, the brand wanted to leverage this iconic sound and stand out on TikTok by connecting with the community authentically and giving its audience the chance to play with the sound. 

With the community already playing organically with the brand on TikTok, Macca's knew this was a natural fit for the platform.

KEY RESULTS

10.3%

6-second VTR

>41.2M

Impressions

>4.2M

Unique Reach

McDonald's worked with TikTok Creator Marketing Solutions to find creators on TikTok Creator Marketplace to deliver the campaign. The brand worked with six up and coming Aussie artists from a spread of musical genres to reinterpret the jingle with their own musical flares.

Each creator brought a unique lens to the brief: violinist @joelsvnny had cinematic drama, @h3rizonmusic showed off their acapella nous. Rapper @jaycee spat some bars, @mikaela_swan showcased incredible skills in drumming, @jhekhoos brought a laid-back acoustic spin and @djparislawrence created the remix to remix them all.

Each creator brought their own special sauce to the iconic jingle, and by partnering with a diverse range of creators, Macca’s was able to show up in unexpected ways to many different communities. 

This fit-for-platform campaign showed how sound-first creativity on TikTok can be a powerful brand-building tool. View-through rates of all creative performed well above the benchmark at 10.28%, indicating high community interest. Total impressions hit an impressive 41.2 million.

There was also a 34.9% increase in ad recall, more than 10,000 comments, and 400,000 likes. This indicated the campaign not only stayed with users, but also authentically encouraged fan engagement through the use of diverse creators. 

Client Testimonial

“Over the past 50 years, Australians have a rich history of making our brand their own, having christened us 'Macca's' for generations, so the launch of this campaign was a fantastic way to celebrate our ongoing connection with the local audience. With creativity on TikTok being underpinned by great sounds, it just made sense for us to work together to open up our famous jingle to our community and allow them to remix it for our anniversary."

Chris Brown, CMO
McDonald’s Australia

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators!

*This success story was first published on TikTok for Business (Australia).

Learn More

Using TikTok Creator Marketplace to drive full-funnel marketing objectives

Leading social networking app Now Hangouts turned to TikTok Creator Marketplace with the objective of unlocking full-funnel marketing objectives within the Australia TikTok community.

KEY RESULTS

16.7%

6s View-Through Rate (VTR)

>6.5k

Conversions

USD$1.80

Cost per acquisition (CPA)

Discovering new creators via TikTok Creator Marketplace

Now Hangouts leveraged the TikTok Creator Marketplace to run their TikTok creator campaign in Australia from November to December 2022. The brand engaged a total of 14 mid-tier creators based in Australia to highlight the social networking app's unique features and why it is positioned as one of the best social networking apps out there for people to seek new connections.

Each creator allowed their unique style to shine through, while ensuring they displayed an element of creative authenticity in their videos. One such creator was @kaseymillerrr (14.1k followers), who shared her story on how she used Now Hangouts when she first moved to Sydney, and found her best friend via the social app.

Sharing of such authentic and personable stories helped to connect with the target audience meaningfully, and effectively showcase the benefits of the social networking app at the same time. 

Leveraging Spark Ads and seeing uplift in ROI

Now Hangouts also used Spark Ads to amplify the creators’ videos and use them as ad creatives for their campaign. This was a great boost to their overall campaign results achieved in a short timeframe. Overall, the social networking app managed to achieve an impressive average of 16.7 6s-VTR and over 6,500 conversions in just under two months!

Client Testimonial

“Working with TikTok creators has brought an immense amount of individual creativity to our campaign. It allowed us to expand our audience while simultaneously enabling them to express themselves through representing our brand."

Saar Rozenbaum
Founder, Now Hangouts

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Mecca drove brand engagement with TikTok creators or how MAGGI used a remix challenge to generate buzz for their new product!

Driving awareness for Les Mills' seasonal collection with Reebok

Les Mills, a leading fitness brand, wanted to work with TikTok creators to drive awareness of their Fall/Winter seasonal collection with Reebok.

KEY RESULTS

>7.3M

Total Video Views

0.81%

Click-Through Rate (CTR)

US$0.01

Cost per View (CPV)

Collaborating with niche TikTok creators to drive better reachs

With the goal of creating buzz and generating relatability with their audience, Les Mills worked with the TikTok Client Success team and leveraged TikTok Creator Marketplace as a platform to find niche creators in the Fitness category.  By collaborating with niche fitness TikTok creators based in the US, such as @malinastrive (52k followers) and @brittaniwelker (128k followers), Les Mills was able to target specific segments of their key audiences, which minimised audience overlap and drove better reach for their campaign. 

Boosting product awareness with TikTok creators

The brand's openness to innovate ideas from the creators themselves allowed them to execute the content brief that showcased their individual strengths. This includes enabling creators to leverage on their expert knowledge, which not only made the videos entertaining, but also informative for their audiences. In turn, this boosted greater awareness among audiences for Les Mills' seasonal collection with Reebok as well.

Les Mills also utilised Spark Ads to boost their creators' videos, which helped to further boost an uplift in the click-through rate (CTR) and number of video views.   

The results

Overall, the brand managed to generate an impressive 7.3M+ video views (both organic+paid) with a Cost-Per-View (CPV) of USD$0.01! With the resounding success achieved from the campaign, Les Mills looks forward to executing future campaigns on TikTok Creator Marketplace as well. 

Client Testimonial

“TikTok Creator Marketplace was easy to use, and finding ideal creators for our campaign was a straightforward process. The creators exceeded our expectations with their own creative spin. We were flexible with our brief which allowed creators to style the apparel in their own unique way resulting in loads of interactions. The team at TikTok guided us through the steps to success and this was proven in our incredible campaign results."

Les Mills

Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand!

Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators

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