Creators are creative — and there's nothing that catches their attention better than a campaign brief that has a snazzy title and an interesting concept. When creating your Open Applications campaign, don't be afraid to have some fun with your campaign title! Be sure to also include high-quality images that showcase your brand and product from different angles. It's also best practice to propose an attractive price for the collaboration. Make full use of tiered pricing available in Open Applications campaigns, where clients can set different starting prices by creator tiers. When creators of different follower tiers see the Open Applications campaign invite, they will only see the starting rate listed, depending on their tier.
Leverage automatic hard filter 'Creator Location' to ensure only creators from the countries you want to run your campaigns in can apply. You can enter as many countries as you want to include. There is also an optional hard filter, 'Miminum Follower Count' – check this only if you want to filter out creators who have less than a certain number of followers. Using the filters available on Open Applications helps narrow down the applicant pool, making it easier for you to surface and review
Screening questions are optional, but filling in this step allows you to set questions to learn more about a creator's location or experience doing paid partnerships. This is an effective way to find creators who match your campaign needs. For example, if you wish to narrow down to creators who have used your product before, you can do so by indicating this in the screening question.
Maybe you discovered a specific creator on TikTok Creator Marketplace that you feel is a good fit for your campaign. With Open Applications, advertisers can also include a direct invite to specific creators on TikTok Creator Marketplace, once their Open Applications campaign is published! This simply means you can create a single campaign that is open to relevant creators to self-apply, while also allowing you to invite specific creators that you wish to work with – all in
Here's a pro tip: actively manage your Open Applications campaign to ensure you don't miss any creators' applications! Be sure to check in daily on your Open Applications campaign to see new creators who have applied. Applications are sorted by relevance based on how well they match the brief and our machine learning algorithm. All creators' applications will expire 7 days from the campaign application period end date, so be sure to check in on your Open Applications campaign to actively review and manage your creators' applications.
With Open Applications, advertisers can now run both Ad Creatives and branded content in the same campaign, at the same time! If you're an advertiser who is looking to run a campaign with both branded content videos and ad content, here's how you can make Open Applications work for you: When creating your Open Applications campaign, make full use This means you can now work with creators to do branded content videos and ad creatives, making it that much easier to maximise your campaign!
Discover creators on TikTok Creator Marketplace
Tip #1: Make your brief clear and compelling
Tip #2: Surface relevant creators faster with filters and screening questions
relevant creators, faster!Tip #3: Invite specific creators you want to work with
one place, for easy management.Tip #4: Actively review creators' applications for your Open Applications campaign
Tip #5: Combine multiple deliverables in one brief
of the feature to 'Request Multiple Deliverables'. When you select 'Ad Creative' as a deliverable, the creator can send you content that you can sync directly to your Ads Manager account.
Create a campaign on TikTok Creator Marketplace
Once you enter the “FESTIVE23” advertising code and publish your campaign, we will be able to track your campaign progress and give you US$999 Ad Credits* upon successful completion of your TikTok Creator Marketplace campaign. To qualify for the US$999 Ad Credits, advertisers must complete the following between 1 October 2023 – 10 Jan 2024: If using Branded Content Video deliverable: If using Ad Creatives deliverable: Read the full Terms & Conditions here. Have any questions? Contact us at apac-tiktok-creatormarketplace@bytedance.com
Work with creators on TikTok Creator Marketplace this festive season
Use Advertising Code FESTIVE23 to get US$999 Ad Credits
How does it work?
Gaming Anchor Video Views Reach (with Gaming Anchor on) Click-through Rate (CTA button on Gaming Anchor Landing Page)
Increasing conversions for gaming company Funtap through TikTok Creator Marketplace's new Gaming Anchor
KEY RESULTS
40M
315K
64.4%
Capturing the gamer community's heart through engaging game demo videos
Attracting new gamers to download the app with our new Gaming Anchor
Here's 3 reasons why you should consider working with creators on TikTok Creator Marketplace to stay top of mind this Mega Sales season: 87% of TikTok users have discovered new products/ brands through creator content on TikTok 78% of TikTok users have purchased a product after watching TikTok creator content on it TikTok users engage actively with TikTok’s creator content – 88% likely to comment on, and 89% likely to share Source: Creators on TikTok Research by Kantar Consulting. Conducted in ID, PH, TH, VN, 2022
Create a campaign on TikTok Creator Marketplace
Once you enter the “MEGASALES999” advertising code and publish your campaign, we will be able to track your campaign progress and give you US$999 Ad Credits* upon successful completion of your TikTok Creator Marketplace campaign. To qualify for the US$999 Ad Credits, advertisers must complete the following between 1 July 2023 to 30 September 2023: Read the full Terms & Conditions here. Have any questions? Contact us at apac-tiktok-creatormarketplace@bytedance.com
Work with creators on TikTok Creator Marketplace this Mega Sales shopping season
Be discovered
Drive product sales
Earn word-of-mouth recommendations
Use Advertising Code MEGASALES999 to get US$999 Ad Credits
How does it work?
Total Video Views Avg. 6s View-Through Rate (VTR) ROAS (on Sales Revenue)
Digital Bites
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! Loved this read? You may be interested to check out how Now Hangouts drove high brand engagement with TikTok creators or how Les Mills collaborated with TikTok creators to boost product awareness for their latest collection!
Driving strong brand awareness for fashion brand GQ Apparel
KEY RESULTS
>4.9M
23.6%
4.47x
Collaborating with TikTok creators to cement presence in TikTok's fashion community
Achieving impressive results with Spark Ads
Client Testimonial
As part of its nationwide birthday party, McDonald's (Australia) wanted to connect with its existing super-fans and re-engage with people who may have drifted away from the brand – all while turbo-charging brand love. Alongside the golden arches and Big Mac, Macca's iconic jingle – “ba da ba ba ba" – is one of the most recognisable parts of the brand and an audio icon. So, the brand wanted to leverage this iconic sound and stand out on TikTok by connecting with the community authentically and giving its audience the chance to play with the sound. With the community already playing organically with the brand on TikTok, Macca's knew this was a natural fit for the platform.
6-second VTR Impressions Unique Reach McDonald's worked with TikTok Creator Marketing Solutions to find creators on TikTok Creator Marketplace to deliver the campaign. The brand worked with six up and coming Aussie artists from a spread of musical genres to reinterpret the jingle with their own musical flares. Each creator brought a unique lens to the brief: violinist @joelsvnny had cinematic drama, @h3rizonmusic showed off their acapella nous. Rapper @jaycee spat some bars, @mikaela_swan showcased incredible skills in drumming, @jhekhoos brought a laid-back acoustic spin and @djparislawrence created the remix to remix them all. Each creator brought their own special sauce to the iconic jingle, and by partnering with a diverse range of creators, Macca’s was able to show up in unexpected ways to many different communities.
This fit-for-platform campaign showed how sound-first creativity on TikTok can be a powerful brand-building tool. View-through rates of all creative performed well above the benchmark at 10.28%, indicating high community interest. Total impressions hit an impressive 41.2 million. There was also a 34.9% increase in ad recall, more than 10,000 comments, and 400,000 likes. This indicated the campaign not only stayed with users, but also authentically encouraged fan engagement through the use of diverse creators.
“Over the past 50 years, Australians have a rich history of making our brand their own, having christened us 'Macca's' for generations, so the launch of this campaign was a fantastic way to celebrate our ongoing connection with the local audience. With creativity on TikTok being underpinned by great sounds, it just made sense for us to work together to open up our famous jingle to our community and allow them to remix it for our anniversary." Chris Brown, CMO
Excited to start your own creator-led campaign? Visit TikTok Creator Marketplace and start discovering new creators for your brand! Loved this read? You may be interested to check out how Rimmel London achieved high brand awareness with TikTok Creator Marketing Solution’s Client Success team or how vivo achieved high engagement rates with TikTok creators! *This success story was first published on TikTok for Business (Australia).
Driving brand love for McDonald's 50th birthday by remixing their iconic brand audio
KEY RESULTS
10.3%
>41.2M
>4.2M
Client Testimonial
McDonald’s Australia